Momo Hamburg | Gamification - Welcome Deck 08.11.2011
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Momo Hamburg | Gamification - Welcome Deck 08.11.2011

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Gamification is the use of game design elements in non-gaming contexts. ...

Gamification is the use of game design elements in non-gaming contexts.

“By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application.”

~Brian Burke, Research VP, Gartner Inc., Surrey, UK, April 12, 2011

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Momo Hamburg | Gamification - Welcome Deck 08.11.2011 Presentation Transcript

  • 1. GERMANY www.mobile-monday.deGamificationNovember 8.th, 19.–22.00PLANGESCHE VILLA IM HEINE-PARKELBCHAUSSEE 43D-22765 HAMBURGContact axelhoehnkeaxel@axelhoehnke.com / +49.173.952.8000Register: www.mobile-monday.de/events/gamification-anytime-anywhere Berlin Dusseldorf Frankfurt Hamburg Munich 1
  • 2. Sponsors GERMANY www.mobile-monday.deMain SponsorsLocal PartnerContact axelhoehnke Berlin Dusseldorf Frankfurt Hamburg Munich 2axel@axelhoehnke.com / +49.173.952.8000
  • 3. The idea behind GERMANY www.mobile-monday.de Spirit -  Global community of visionaries, developers and entrepreneurs -  Open source forum for mobile enthusiasts & innovators & users Reach -  500 + events on relevant Mobile topics p.a. globally -  100,000 + followers in over 110 locations / 60 countries Objectives -  Encourage innovation within the mobile sector -  Present visions, trends, studies and forecasts from the mobile marketplaceContact axelhoehnke Berlin Dusseldorf Frankfurt Hamburg Munich 3axel@axelhoehnke.com / +49.173.952.8000
  • 4. Objectives GERMANY www.mobile-monday.de -  Encourage innovation within the mobile sector. -  Facilitate networking between small & large companies, as well as between local and non-domestic companies. -  Help local companies effectively participate in international initiatives through import & export of visions, concepts, technologies and best practices. -  Present innovative visions, trends, studies and forecasts from the mobile marketplace. Foster and create partnerships. -  Contribute to the education of the broader public  MoMo Corporate Video 2010Contact axelhoehnke Berlin Dusseldorf Frankfurt Hamburg Munichaxel@axelhoehnke.com / +49.173.952.8000
  • 5. Gamification GERMANY www.mobile-monday.de The use of game design elements in non-gaming contexts -  “By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application.” ~Brian Burke, Research VP, Gartner Inc., Surrey, UK, April 12, 2011Contact axelhoehnke Berlin Dusseldorf Frankfurt Hamburg Munich 5axel@axelhoehnke.com / +49.173.952.8000
  • 6. Gamification GERMANY www.mobile-monday.de Hillary Samson, VP Marketing, Pug Pharm -  The Canadian company Pug Pharm developed a system that achieves the same goals as a regular gamification product, but also grows more useful over time—with built-in brand-awareness and customer acquisition components. Pug Pharm have developed their own IP, a dynamic and scalable Social Network Online Game Engine that allows businesses to transform their corporate website into a powerful tool to increase visitor engagement and acquire new customers.Contact axelhoehnke Berlin Dusseldorf Frankfurt Hamburg Munich 6axel@axelhoehnke.com / +49.173.952.8000
  • 7. Gamification GERMANY www.mobile-monday.de Tim Vasko, Founder & CEO BizAbacus - 1to1REAL Process Technology Mobile Inc. -  Another Canadian company, 1to1REAL is at the forefront of integrating social media into corporate websites with an evolution in the HUB for Business Social – a cloud based platform that aggregates social and media feeds on the web and offers enterprise level management, governance & compliance patented process flow technology in the background to allow corporations to manage, message and measure ROI on all forms of social, email and text media.Contact axelhoehnke Berlin Dusseldorf Frankfurt Hamburg Munich 7axel@axelhoehnke.com / +49.173.952.8000
  • 8. momo Hamburg Event Location GERMANY www.mobile-monday.de Elbchaussee 43 Business Club HamburgContact axelhoehnke Berlin Dusseldorf Frankfurt Hamburg Munich 8axel@axelhoehnke.com / +49.173.952.8000