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Full Picture For Ad Serving On Multiple Screens

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    Full Picture For Ad Serving On Multiple Screens - Presentation Transcript

    1. Axel Hoehnke
      Managing Partner
      sembassy
      a@sembassy.com
      +49 173 9528000
      The Full Picture for AdServing on multiple Screens
      Future Systems Requirements to AdServing & Yield Monetization
    2. Publishers will extend their business to
      multiple other communication channels!
      Web goes IPTVMobile goes webWeb goes performance Cross Media gets famous …
      What does that mean for the Publisher´s system´s provider (… not to get mad)?
    3. Data from all Channels must be integrated
      Web
      IPTV
      Mobile
      Unified Sales Management System
      Convergent sales, inventory forecasts and reporting.
      Strategic Ad Server Partner – High level intelligence
      Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.
      Web Ad Serving
      IPTV ad serving
      Mobile Ad Serving
      User Identification & Targeting
      Unique and cross identification and targeting.
      Low level intelligence web ad delivery.
      Low level intelligence mobile ad delivery.
      Low level intelligence IPTV ad delivery.
      Publisher Yield Management Optimization
      Ad placement optimization, eCPM management, remnant inventory management through ad networks.
    4. Web
      IPTV
      Mobile
      Unified Sales Management System
      Convergent sales, inventory forecasts and reporting.
      Strategic Ad Server Partner – High level intelligence
      Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.
      AdServing Core
      Web Ad Serving
      IPTV ad serving
      Mobile Ad Serving
      User Identification & Targeting
      Unique and cross identification and targeting.
      Low level intelligence web ad delivery.
      Low level intelligence mobile ad delivery.
      Low level intelligence IPTV ad delivery.
      Publisher Yield Management Optimization
      Ad placement optimization, eCPM management, remnant inventory management through ad networks.
      The AdServing Basics
    5. Web
      IPTV
      Mobile
      Unified Sales Management System
      Convergent sales, inventory forecasts and reporting.
      Strategic Ad Server Partner – High level intelligence
      Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.
      AdServing for web
      Web Ad Serving
      IPTV ad serving
      Mobile Ad Serving
      User Identification & Targeting
      Unique and cross identification and targeting.
      Low level intelligence web ad delivery.
      Low level intelligence mobile ad delivery.
      Low level intelligence IPTV ad delivery.
      Publisher Yield Management Optimization
      Ad placement optimization, eCPM management, remnant inventory management through ad networks.
      must work on the web
    6. Web
      IPTV
      Mobile
      Unified Sales Management System
      Convergent sales, inventory forecasts and reporting.
      Strategic Ad Server Partner – High level intelligence
      Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.
      AdServing for Mobile
      Web Ad Serving
      IPTV ad serving
      Mobile Ad Serving
      User Identification & Targeting
      Unique and cross identification and targeting.
      Low level intelligence web ad delivery.
      Low level intelligence mobile ad delivery.
      Low level intelligence IPTV ad delivery.
      Publisher Yield Management Optimization
      Ad placement optimization, eCPM management, remnant inventory management through ad networks.
      include mobile
    7. Web
      IPTV
      Mobile
      Unified Sales Management System
      Convergent sales, inventory forecasts and reporting.
      Strategic Ad Server Partner – High level intelligence
      Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.
      AdServing for IPTV
      Web Ad Serving
      IPTV ad serving
      Mobile Ad Serving
      User Identification & Targeting
      Unique and cross identification and targeting.
      Low level intelligence web ad delivery.
      Low level intelligence mobile ad delivery.
      Low level intelligence IPTV ad delivery.
      Publisher Yield Management Optimization
      Ad placement optimization, eCPM management, remnant inventory management through ad networks.
      include IPTV
    8. Web
      IPTV
      Mobile
      Unified Sales Management System
      Convergent sales, inventory forecasts and reporting.
      Strategic Ad Server Partner – High level intelligence
      Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.
      Web Ad Serving
      IPTV ad serving
      Mobile Ad Serving
      User Identification & Targeting
      Unique and cross identification and targeting.
      Low level intelligence web ad delivery.
      Low level intelligence mobile ad delivery.
      Low level intelligence IPTV ad delivery.
      Publisher Yield Management Optimization
      Ad placement optimization, eCPM management, remnant inventory management through ad networks.
      enable cooperation with networks
      Multi Network Interface
    9. Web
      IPTV
      Mobile
      Unified Sales Management System
      Convergent sales, inventory forecasts and reporting.
      Strategic Ad Server Partner – High level intelligence
      Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.
      Web Ad Serving
      IPTV ad serving
      Mobile Ad Serving
      User Identification & Targeting
      Unique and cross identification and targeting.
      Low level intelligence web ad delivery.
      Low level intelligence mobile ad delivery.
      Low level intelligence IPTV ad delivery.
      Publisher Yield Management Optimization
      Ad placement optimization, eCPM management, remnant inventory management through ad networks.
      enable enhanced business models
      Marketplace
    10. Web
      IPTV
      Mobile
      Unified Sales Management System
      Convergent sales, inventory forecasts and reporting.
      Strategic Ad Server Partner – High level intelligence
      Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.
      Web Ad Serving
      IPTV ad serving
      Mobile Ad Serving
      User Identification & Targeting
      Unique and cross identification and targeting.
      Low level intelligence web ad delivery.
      Low level intelligence mobile ad delivery.
      Low level intelligence IPTV ad delivery.
      Publisher Yield Management Optimization
      Ad placement optimization, eCPM management, remnant inventory management through ad networks.
      enable enhanced Yield Management
      Enhanced Yield Management
    11. Web
      IPTV
      Mobile
      Workflow
      optimization
      Unified Sales Management System
      Convergent sales, inventory forecasts and reporting.
      Strategic Ad Server Partner – High level intelligence
      Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.
      Web Ad Serving
      IPTV ad serving
      Mobile Ad Serving
      User Identification & Targeting
      Unique and cross identification and targeting.
      Low level intelligence web ad delivery.
      Low level intelligence mobile ad delivery.
      Low level intelligence IPTV ad delivery.
      Publisher Yield Management Optimization
      Ad placement optimization, eCPM management, remnant inventory management through ad networks.
      enable workflow optimization
    12. Web
      IPTV
      Mobile
      Unified Sales Management System
      Convergent sales, inventory forecasts and reporting.
      Strategic Ad Server Partner – High level intelligence
      Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.
      Targeting Analytics
      Web Ad Serving
      IPTV ad serving
      Mobile Ad Serving
      User Identification & Targeting
      Unique and cross identification and targeting.
      Low level intelligence web ad delivery.
      Low level intelligence mobile ad delivery.
      Low level intelligence IPTV ad delivery.
      Publisher Yield Management Optimization
      Ad placement optimization, eCPM management, remnant inventory management through ad networks.
      Integrate data from 3rd party systems
    13. Web
      IPTV
      Mobile
      Workflow
      optimization
      Unified Sales Management System
      Convergent sales, inventory forecasts and reporting.
      Strategic Ad Server Partner – High level intelligence
      Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.
      AdServing for IPTV
      AdServing Core
      AdServing for web
      Targeting Analytics
      Web Ad Serving
      IPTV ad serving
      Mobile Ad Serving
      User Identification & Targeting
      Unique and cross identification and targeting.
      Low level intelligence web ad delivery.
      Low level intelligence mobile ad delivery.
      Low level intelligence IPTV ad delivery.
      Publisher Yield Management Optimization
      Marketplace
      Enhanced Yield Management
      Multi Network Interface
      Ad placement optimization, eCPM management, remnant inventory management through ad networks.
      to provide Publisher with the Full Picture
    14. Sounds easy?
      Axel Hoehnke
      Managing Partner
      sembassy
      a@sembassy.com
      +49 173 9528000

    + axelhoehnkeaxelhoehnke, 5 months ago

    custom

    236 views, 1 favs, 0 embeds more stats

    Publishers extend their business to
    multiple other more

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