Tame Your Internet Superpowers


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My presentation from IVA's Royal Technology Forum

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Tame Your Internet Superpowers

  1. 1. Tame your internet superpowers! Per Axbom
  2. 2. Daddy, daddy! You know what!? A bird flew into a window at pre-school today. How long is the woodcock’s beak daddy?
  3. 3. Honey, why don’t you call when you get home!? You’re embarassing.
  4. 4. Picture yourselves...
  5. 5. • 1000s listen to me every day. • My own support organisation in China. • I program the VCR when I’m on the bus. • I can see where my friends and family are on a map, right now. • Free, instant dialogue with politicians. • I can answer any question in minutes. • My own magazine with free, global distribution. • Can walk down the street and see through walls. • Every week I Watch TV with strangers. • I loan 25 dollars to strangers in Liberia.
  6. 6. This is my everyday life.
  7. 7. 21 Watching TV with strangers
  8. 8. People steal from me all the time.
  9. 9. Sometimes I feel like I have superpowers.
  10. 10. But there is a gap.
  11. 11. Between people with...
  12. 12. ...and without superpowers.
  13. 13. superpowers skeptics
  14. 14. “The Americans have need of the telephone, but we do not. We have plenty of messenger boys.” — Sir William Preece, Chief Engineer, British Post Office, 1878.
  15. 15. “The horse is here to stay but the automobile is only a novelty – a fad.” — The president of the Michigan Savings Bank advising Henry Ford’s lawyer, Horace Rackham, not to invest in the Ford Motor Co., 1903
  16. 16. “The cinema is little more than a fad. It’s canned drama. What audiences really want to see is flesh and blood on the stage.” — Charlie Chaplin, actor, producer, director, and studio founder, 1916
  17. 17. “The wireless music box has no imaginable commercial value. Who would pay for a message sent to no one in particular?” — Associates of David Sarnoff responding to the latter’s call for investment in the radio in 1921.
  18. 18. “Television won’t last. It’s a flash in the pan.” — Mary Somerville, pioneer of radio educational broadcasts, 1948. “[TV] won’t be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night.” — Darryl Zanuck, movie producer, 20th Century Fox, 1946.
  19. 19. Skeptics have the wrong outset
  20. 20. It’s not about what technology can do for humans...
  21. 21. It’s about what humans can do with technology...
  22. 22. sup m8? m 1ndering if yer cming 2moro. cu l8r k?
  23. 23. Sugata Mitra
  24. 24. hole-in-the-wall
  25. 25. one laptop per child
  26. 26. These children will know as much as you and me...
  27. 27. ...and more.
  28. 28. Name three leading politicians in China? In India? In Pakistan? In Zimbabwe?
  29. 29. Can technology replace teachers?
  30. 30. Hasn’t it already?
  31. 31. What does it all mean for companies?
  32. 32. A very happy customer tells 3 other people. An unhappy customer tells 12 other people. A very unhappy customer tells 20 other people. Sources:: TARP, Bain & Co., ECSW (from the book Customer Genius by Peter Fiske)
  33. 33. David Carroll and his band Sons of Maxwell "I should have flown with someone else, or gone by car, 'cause United breaks guitars."
  34. 34. •150 000 views in 1 day • 5 million in 2 months • 9 million in 1 year • Speaker incomes...
  35. 35. 400 million copies sold in over 65 languages Time to release Chinese translation on the Chinese market: 6 months Time to release unofficial Chinese translation to the world: 1 week
  36. 36. Companies are confusing enthusiastic, engaged humans with acts of crime.
  37. 37. How is this possible?
  38. 38. D
  39. 39. D
  40. 40. D
  41. 41. D
  42. 42. D
  43. 43. TIME PLACE
  44. 44. TIME PLACE
  45. 45. I want the web version of this! Or do you think there’s as an app?
  46. 46. I need to transfer money.
  47. 47. Mikemusa
  48. 48. Ory Okolloh
  49. 49. “The campaign’s official stuff they created for YouTube was watched for 14.5 million hours,” Mr. Trippi said. “To buy 14.5 900 million hours on years broadcast TV is $47 million.”
  50. 50. Donations to Obama’s campaign offline online 156 Average donation was 500 80 dollars. Most people donated more than once.
  51. 51. What is there to be afraid of?
  52. 52. and beware of...
  53. 53. “Old school” No pictures No animations No video No networks
  54. 54. “New school?”
  55. 55. “So cool!”
  56. 56. If you wish to steal from me you can start with this presentation. Find it here: axbom.se/superpowers Just remember to share with other thieves. Sooner or later we will all learn something. copyleft - all rights reversed