Explaining UX with a glass of lemonade

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A simple explanation for understanding UX, and in some sense also an agile development process.

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Explaining UX with a glass of lemonade

  1. 1. Per Axbom — @axbom Explaining UX with a glass of lemonade
  2. 2. AMY MAX
  3. 3. AMY MAX
  4. 4. AMY MAX
  5. 5. AMY MAX
  6. 6. AMY MAX HA HA YOU CAN TRY DARLING...
  7. 7. AMY MAX
  8. 8. AMY MAX I’LL HELP YOU...
  9. 9. COUSIN CAROL ARTISTIC ADAM
  10. 10. COUSIN CAROL ARTISTIC ADAM
  11. 11. COUSIN CAROL ARTISTIC ADAM
  12. 12. COFFEE WILL LEAVE A STAIN LEMONADE WILL BOOST YOUR BRAIN! 1 MINUTE THIS WAY 1 dollar!
  13. 13. LEMONADE! BOOST YOUR BRAIN FOR 1 DOLLAR
  14. 14. LEMONADE! BOOST YOUR BRAIN FOR 1 DOLLAR
  15. 15. LEMON-MAID BOOST YOUR BRAIN FOR 1 DOLLAR
  16. 16. LEMON-MAID BOOST YOUR BRAIN FOR 1 DOLLAR
  17. 17. LEMON-MAID BOOST YOUR BRAIN FOR 1 DOLLAR
  18. 18. LEMON-MAID BOOST YOUR BRAIN FOR 2 DOLLARS
  19. 19. LEMON-MAID BOOST YOUR BRAIN ice 5 dollars!
  20. 20. WHATTHE LEMON-MAIDTEAM DID • Understood negative stress and the power of a stress- free environment • Understood the power of habits (coffee) and using it to their advantage • Attracted with copywriting, images and design • Made clear signage to guide and direct people • Created shareable items that helped others market the product • Used psychological phenomenons to increase the perceived value of the product • Listened to customers to continuously tweak and adapt product offerings based on customer behavior
  21. 21. 15YEARS LATER...
  22. 22. LEMON-AID CEO
  23. 23. LEMON-AID CEO Copywriter AD UX
  24. 24. LEMON-AID CEO Copywriter AD UX
  25. 25. LEMON-AID CEO Copywriter AD UX Lean UX
  26. 26. LEMON-AID CEO Copywriter AD UX Lean UX ”Experimentation and teamwork”
  27. 27. LEMON-AID CEO Copywriter AD UX Lean UX ”Experimentation and teamwork”
  28. 28. LEMON-AID CEO Copywriter AD UX Lean UX ”Experimentation and teamwork”
  29. 29. LEMON-AID CEO Copywriter AD UX Lean UX ”Experimentation and teamwork” keep an eye on the goal

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