Eliminate Design - a rant about the responsibility of UX professionals
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LIghtning talk for UXLx 2013. https://www.ux-lx.com/speaker.html?n=pera ...
LIghtning talk for UXLx 2013. https://www.ux-lx.com/speaker.html?n=pera
The all-too-common approach of jumping head-first into sketching wireframes makes us fail the user and lose sight of solving true user problems. The screen should not be singled out as the primary medium for human-centered design, and it is the role of the UX lead to ensure that it isn’t. I will argue for the benefits of removing design and show how we can, and must, shift thinking from designing interfaces to solving real user problems with the least amount of friction and pain. Speaker info: http://axbom.com/talk/
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