Digital trends that will transform your business

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Digital trends presentation for the Ballad network December 11, 2012.

Digital trends presentation for the Ballad network December 11, 2012.

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Transcript

  • 1. Digital trends that will transform your business Keynote by Per Axbom Axbom Innovation about.me/axbom
  • 2. @axbomabout.me/axbom
  • 3. the story of keynotopia... (interface templates for Keynote, and now also Powerpoint) keynotopia.comWill people buy it?
  • 4. XSurvey?
  • 5. XSurvey? Build the store! Minimum Viable Product
  • 6. Build store: 3 hours Cost < 50 dollarsPaying customer within 10 min. Copies sold in 60 days: 1,491
  • 7. secrets of success Freebie.Create list, talk. Benefits, not features.Never stop testing. Listen. Share. Teach.Tell your story.
  • 8. how internet is changing... Marketing relationships private backers Funding The workforce distributedCrowdsourcing Innovation Time-to-market mvp
  • 9. PUBLISH
  • 10. PUBLISHFEEDBACK
  • 11. PUBLISH ME R EAL-TIFEEDBACK
  • 12. R X PUBLISH EAL-TIFEEDBACK ME
  • 13. Xconversation PUBLISH ME R EAL-TI FEEDBACK
  • 14. If you aren’t taking part in the conversation,you will get left behind.
  • 15. memoto.comLast month I bought this...
  • 16. memoto.comIt’s a wearable camera.
  • 17. memoto.comIt illustrates my memory.
  • 18. I paid $249
  • 19. I paid $249It hasn’t been built yet.
  • 20. On October 23, 2012 Memotolaunched a Kickstarter campaign. ”Buy our product and we will make it happen” Funding goal: $50,000 They passed this goal after 4 hours and 35 minutes.
  • 21. 60 days later2,871 people had pledged$550,189
  • 22. secret of successconversation publish listen respond
  • 23. It’s a process, not a product. [...] Yourinitial Kickstarter page and video is basicallyjust a statement on where you’re at by thetime the campaign starts. With the help ofyour backers, this will change and improveover time [...] until you come out on the otherend with a different product than you firstlaunched. — How Memoto raised $500,000 on Kickstarter, part 2 http://blog.memoto.com/2012/11/how-memoto-raised-500000-on-kickstarter-part-2/
  • 24. you cannot fakepassion!
  • 25. thanks forthe coffee!
  • 26. uxpodcast.com podcasting.great for listening. poor readability.
  • 27. full transcript $20 for 35 mins audio! fiverr.com
  • 28. What do you want designed? 99designs.com
  • 29. Sell it.
  • 30. Print it. http://memoto.com/ http://www.greenfleethub.com/blog/2012/8/19/3d-bicycles-future-scientific-domination.htmlhttp://senseslost.com/2012/10/10/an-affordable-3d-printer-for-designers/
  • 31. Don’t forget.Your competitors’ websites are your prototypes!
  • 32. meanwhile, in another part of the world....
  • 33. http://blogs.ocweekly.com/stickaforkinit/2012/03/youtube_music_video_skewers_pe.php http://www.gagbay.com/gag/three_people_taking_pictures_of_their_food-116972/
  • 34. fitbit.comwithings.com Zombies, Run!
  • 35. http://www.newurbanmechanics.org/
  • 36. meanwhile... in 2013
  • 37. your recipe for success Stay up-to-date Share your passion Give away freebies Create a space to talk to your fans Listen!Fail fast, succeed faster
  • 38. and enjoyyour coffee! axbom.com/ballad
  • 39. thank you for listening. my name is per axbom, why not connect with me on linkedin? axbom.com/linkedin pssst... or just google me ;) follow @axbom on Twitter! UX. Design. Strategy. Coaching.