Digital trends that will   transform your       business      Keynote by Per Axbom        Axbom Innovation        about.me...
@axbomabout.me/axbom
the story of keynotopia...        (interface templates for Keynote,            and now also Powerpoint)                   ...
XSurvey?
XSurvey?          Build the store!     Minimum Viable Product
Build store: 3 hours          Cost < 50 dollarsPaying customer within 10 min.  Copies sold in 60 days: 1,491
secrets of success  Freebie.Create list, talk. Benefits, not features.Never stop testing. Listen. Share. Teach.Tell your s...
how internet is changing...                Marketing           relationships  private backers                    Funding  ...
PUBLISH
PUBLISHFEEDBACK
PUBLISH ME R EAL-TIFEEDBACK
R  X PUBLISH   EAL-TIFEEDBACK         ME
Xconversation    PUBLISH ME    R EAL-TI   FEEDBACK
If you aren’t taking part   in the conversation,you will get left behind.
memoto.comLast month I bought this...
memoto.comIt’s a wearable camera.
memoto.comIt illustrates my memory.
I paid $249
I paid $249It hasn’t been built yet.
On October 23, 2012 Memotolaunched a Kickstarter campaign.      ”Buy our product and we        will make it happen”     Fu...
60 days later2,871 people had pledged$550,189
secret of successconversation publish listen respond
It’s a process, not a product. [...] Yourinitial Kickstarter page and video is basicallyjust a statement on where you’re a...
you cannot fakepassion!
thanks forthe coffee!
uxpodcast.com    podcasting.great for listening. poor readability.
full transcript $20 for 35 mins audio!   fiverr.com
What do you want designed?                     99designs.com
Sell it.
Print it.                          http://memoto.com/                                                                     ...
Don’t forget.Your competitors’ websites are       your prototypes!
meanwhile, in another part of the world....
http://blogs.ocweekly.com/stickaforkinit/2012/03/youtube_music_video_skewers_pe.php                                       ...
fitbit.comwithings.com               Zombies, Run!
http://www.newurbanmechanics.org/
meanwhile... in 2013
your recipe for success     Stay up-to-date  Share your passion  Give away freebies     Create a space  to talk to your fa...
and enjoyyour coffee!    axbom.com/ballad
thank you for listening. my name is per axbom, why not connect       with me on linkedin?      axbom.com/linkedin         ...
Digital trends that will transform your business
Digital trends that will transform your business
Digital trends that will transform your business
Digital trends that will transform your business
Digital trends that will transform your business
Digital trends that will transform your business
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Digital trends that will transform your business

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Digital trends presentation for the Ballad network December 11, 2012.

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Transcript of "Digital trends that will transform your business"

  1. 1. Digital trends that will transform your business Keynote by Per Axbom Axbom Innovation about.me/axbom
  2. 2. @axbomabout.me/axbom
  3. 3. the story of keynotopia... (interface templates for Keynote, and now also Powerpoint) keynotopia.comWill people buy it?
  4. 4. XSurvey?
  5. 5. XSurvey? Build the store! Minimum Viable Product
  6. 6. Build store: 3 hours Cost < 50 dollarsPaying customer within 10 min. Copies sold in 60 days: 1,491
  7. 7. secrets of success Freebie.Create list, talk. Benefits, not features.Never stop testing. Listen. Share. Teach.Tell your story.
  8. 8. how internet is changing... Marketing relationships private backers Funding The workforce distributedCrowdsourcing Innovation Time-to-market mvp
  9. 9. PUBLISH
  10. 10. PUBLISHFEEDBACK
  11. 11. PUBLISH ME R EAL-TIFEEDBACK
  12. 12. R X PUBLISH EAL-TIFEEDBACK ME
  13. 13. Xconversation PUBLISH ME R EAL-TI FEEDBACK
  14. 14. If you aren’t taking part in the conversation,you will get left behind.
  15. 15. memoto.comLast month I bought this...
  16. 16. memoto.comIt’s a wearable camera.
  17. 17. memoto.comIt illustrates my memory.
  18. 18. I paid $249
  19. 19. I paid $249It hasn’t been built yet.
  20. 20. On October 23, 2012 Memotolaunched a Kickstarter campaign. ”Buy our product and we will make it happen” Funding goal: $50,000 They passed this goal after 4 hours and 35 minutes.
  21. 21. 60 days later2,871 people had pledged$550,189
  22. 22. secret of successconversation publish listen respond
  23. 23. It’s a process, not a product. [...] Yourinitial Kickstarter page and video is basicallyjust a statement on where you’re at by thetime the campaign starts. With the help ofyour backers, this will change and improveover time [...] until you come out on the otherend with a different product than you firstlaunched. — How Memoto raised $500,000 on Kickstarter, part 2 http://blog.memoto.com/2012/11/how-memoto-raised-500000-on-kickstarter-part-2/
  24. 24. you cannot fakepassion!
  25. 25. thanks forthe coffee!
  26. 26. uxpodcast.com podcasting.great for listening. poor readability.
  27. 27. full transcript $20 for 35 mins audio! fiverr.com
  28. 28. What do you want designed? 99designs.com
  29. 29. Sell it.
  30. 30. Print it. http://memoto.com/ http://www.greenfleethub.com/blog/2012/8/19/3d-bicycles-future-scientific-domination.htmlhttp://senseslost.com/2012/10/10/an-affordable-3d-printer-for-designers/
  31. 31. Don’t forget.Your competitors’ websites are your prototypes!
  32. 32. meanwhile, in another part of the world....
  33. 33. http://blogs.ocweekly.com/stickaforkinit/2012/03/youtube_music_video_skewers_pe.php http://www.gagbay.com/gag/three_people_taking_pictures_of_their_food-116972/
  34. 34. fitbit.comwithings.com Zombies, Run!
  35. 35. http://www.newurbanmechanics.org/
  36. 36. meanwhile... in 2013
  37. 37. your recipe for success Stay up-to-date Share your passion Give away freebies Create a space to talk to your fans Listen!Fail fast, succeed faster
  38. 38. and enjoyyour coffee! axbom.com/ballad
  39. 39. thank you for listening. my name is per axbom, why not connect with me on linkedin? axbom.com/linkedin pssst... or just google me ;) follow @axbom on Twitter! UX. Design. Strategy. Coaching.
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