Digital trends that will transform your business
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Digital trends that will transform your business

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Digital trends presentation for the Ballad network December 11, 2012.

Digital trends presentation for the Ballad network December 11, 2012.

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    Digital trends that will transform your business Digital trends that will transform your business Presentation Transcript

    • Digital trends that will transform your business Keynote by Per Axbom Axbom Innovation about.me/axbom
    • @axbomabout.me/axbom
    • the story of keynotopia... (interface templates for Keynote, and now also Powerpoint) keynotopia.comWill people buy it?
    • XSurvey?
    • XSurvey? Build the store! Minimum Viable Product
    • Build store: 3 hours Cost < 50 dollarsPaying customer within 10 min. Copies sold in 60 days: 1,491
    • secrets of success Freebie.Create list, talk. Benefits, not features.Never stop testing. Listen. Share. Teach.Tell your story.
    • how internet is changing... Marketing relationships private backers Funding The workforce distributedCrowdsourcing Innovation Time-to-market mvp
    • PUBLISH
    • PUBLISHFEEDBACK
    • PUBLISH ME R EAL-TIFEEDBACK
    • R X PUBLISH EAL-TIFEEDBACK ME
    • Xconversation PUBLISH ME R EAL-TI FEEDBACK
    • If you aren’t taking part in the conversation,you will get left behind.
    • memoto.comLast month I bought this...
    • memoto.comIt’s a wearable camera.
    • memoto.comIt illustrates my memory.
    • I paid $249
    • I paid $249It hasn’t been built yet.
    • On October 23, 2012 Memotolaunched a Kickstarter campaign. ”Buy our product and we will make it happen” Funding goal: $50,000 They passed this goal after 4 hours and 35 minutes.
    • 60 days later2,871 people had pledged$550,189
    • secret of successconversation publish listen respond
    • It’s a process, not a product. [...] Yourinitial Kickstarter page and video is basicallyjust a statement on where you’re at by thetime the campaign starts. With the help ofyour backers, this will change and improveover time [...] until you come out on the otherend with a different product than you firstlaunched. — How Memoto raised $500,000 on Kickstarter, part 2 http://blog.memoto.com/2012/11/how-memoto-raised-500000-on-kickstarter-part-2/
    • you cannot fakepassion!
    • thanks forthe coffee!
    • uxpodcast.com podcasting.great for listening. poor readability.
    • full transcript $20 for 35 mins audio! fiverr.com
    • What do you want designed? 99designs.com
    • Sell it.
    • Print it. http://memoto.com/ http://www.greenfleethub.com/blog/2012/8/19/3d-bicycles-future-scientific-domination.htmlhttp://senseslost.com/2012/10/10/an-affordable-3d-printer-for-designers/
    • Don’t forget.Your competitors’ websites are your prototypes!
    • meanwhile, in another part of the world....
    • http://blogs.ocweekly.com/stickaforkinit/2012/03/youtube_music_video_skewers_pe.php http://www.gagbay.com/gag/three_people_taking_pictures_of_their_food-116972/
    • fitbit.comwithings.com Zombies, Run!
    • http://www.newurbanmechanics.org/
    • meanwhile... in 2013
    • your recipe for success Stay up-to-date Share your passion Give away freebies Create a space to talk to your fans Listen!Fail fast, succeed faster
    • and enjoyyour coffee! axbom.com/ballad
    • thank you for listening. my name is per axbom, why not connect with me on linkedin? axbom.com/linkedin pssst... or just google me ;) follow @axbom on Twitter! UX. Design. Strategy. Coaching.