[AWS에서의 미디어 및 엔터테인먼트] 클라우드에서의 브로드캐스팅 서비스

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클라우드에서의 브로드캐스팅 서비스 (이수형 수석)

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[AWS에서의 미디어 및 엔터테인먼트] 클라우드에서의 브로드캐스팅 서비스

  1. 1. Shifting Broadcast Operations Into the Cloud 이수형 수석 Amazon Web Services Korea Solutions Architect
  2. 2. What Are We Going To Discuss Today? • How can broadcasters start to shift their broadcast operations into the cloud? – What are the hurdles today? – What aspects of the workflow can be moved to the cloud? – What AWS and partner solutions are available to help? • How can the cloud be leveraged for storage, processing, and delivery of distribution formats at scale? • What are the trends for today and tomorrow?
  3. 3. Typical Cloud Digital Media Workflow Control Panel REST APIs Workflow Management Job Scheduling, Review and Approval, Automation Storage Management Ingest Secure Transfers Files and Feeds Accelerated Transfer Fiber Connectivity Storage Gateways •CMS/CAM •Tier Management Across Library and Archive Storage Catalog Storage •Current/Back Catalog Library Storage Archive Storage •Long Term •Tape Replacement Storage Working Storage •For Processing Playout •Playlist Mgmt •Broadcast scheduling Monetize En/Transcode •Encode •Transcode •Ad Insertion •Ad Targeting AuthN/Z Encrypt •DRM •Key Mgmt Processing •Authentication •Authorization •OTT Delivery •OATC •Billing Web Hosting •Publishing •Syndication Delivery •Streaming and HTTP •Origin and CDN •Segmentation Analytics •Real time stream reporting •Usage Statistics •Log analysis Distribution
  4. 4. Global Live Streaming Architecture PC PC LOGS LOGS Edge Edge Edge OTT OTT Edge Edge Mobile Edge Mobile Edge Edge 5. Streaming server forwards contents to the edge cache server CloudFront Edge Internet 1. Capture live event via cameras 6. Streaming server saves the contents to the file 2. Video editing before streaming 7. End-user watches the live events delivered from edge servers 8. End-devices pushes logs to S3 for data analysis 9. Saved contents get stored in S3 for durability and transcoding if necessary CAM-1 Streaming server LOGS Internet Live Encoder CAM-2 CAM-3 S3 Virtual Private Cloud AWS Cloud 3. Feed edited live event to encoder at the site Corporate Data center Or Live Event Place 4. Encode the live event and transmit to streaming server on AWS cloud
  5. 5. Global Video-on-Demand Streaming Architecture PC PC LOGS LOGS Edge Edge Edge OTT OTT Edge Edge Mobile Edge Mobile 4. When end-users sends request for VoD streaming, it is served by closest edge cache server Edge Edge CloudFront S3 Edge Storage Gateway LOGS LOGS 5. PC / Smart devices or OTT sends out logs to S3 for data analysis AWS Cloud Content MGMT Corporate Data center 1. Content owner copies the media content to S3 via StorageGateway or Data Import/Export service provided by AWS 2. Media contents are transcoded using Elastic Transcoder if necessary 3. CloudFront is configured for the distribution of digital contents
  6. 6. Broadcaster Physical Requirements • HD-SDI (High-Definition Serial Digital Interface) Connectivity Between Components • Satellite transmission • IRD(Integrated Receiver / Decoder) • Local SAN • Editing Bay • HW Transcoder
  7. 7. Main Point The challenge comes down to bridging these physical world requirements with the virtual world of the cloud ?
  8. 8. Main Point The challenge comes down to bridging these physical world requirements with the virtual world of the cloud Amazon S3 (Multipart Upload) AWS Storage Gateway Service AWS Direct Connect AWS Import/ Export
  9. 9. Data Ingest - AWS Storage Gateway
  10. 10. Data Ingest - AWS Direct Connect
  11. 11. Data Ingest - AWS Import / Export
  12. 12. Tiered Storage Services Glacier 11 x 9’s Durability Simple Storage Service 11 x 9’s Durability
  13. 13. Tiered Storage Services Glacier 11 x 9’s Durability Simple Storage Service 11 x 9’s Durability
  14. 14. Scalable Media Processing Amazon Elastic Transcoder Easy-to-use scalable media transcoding Instance Store EBS Simple Storage Service EC2 Virtual Servers Amazon Machine Image
  15. 15. Amazon Elastic Transcoder Easy to use Management console API and SDKs Pre-defined transcoding presets Scalable Designed from the outset to scale Transcoding pipelines for parallel transcoding Cost Effective No minimums, no commitments Simple per minute pricing Managed Codecs, processing and licensing baked into service offering
  16. 16. ABR VOD / Live Streaming
  17. 17. Content Delivery with Optimized User Experience Amazon CloudFront 3 Served from S3 World-wide content distribution network /images/* Easily distribute content to end users with low latency, high data transfer speeds, and no commitments. Static, Dynamic & Streaming Content 2 London Served from EC2 *.php Paris 1 Single CNAME www.mysite.com NY
  18. 18. Securing the Crown Jewels
  19. 19. • Encrypt at source and maintain your own keys • Use secured network transfer (SSL, VPC) • S3 encrypts at REST using AES256 Local Encryption Network Encryption At Rest Encryption • Integrate certificatedbased DRM through third parties • Integrate digital watermarking • MPAA Content Security Best Practices Watermarking Certifications & Audits Digital Rights Management
  20. 20. Many Options for Media Consumers… • More content choices • More devices to consume media • Many ways to get the content to devices • New experiences
  21. 21. Turns Out There is Massive Complexity
  22. 22. …But How Do You Enable These? • More content choices • More devices to consume media • Many ways to get the content to devices • New experiences
  23. 23. Key Trend #1 Trend: More content and larger content formats leads to ever increasing storage requirements Implication: Managing storage is expensive and complex; the cloud shifts CapEx to OpEx, freeing resources
  24. 24. …But How Do You Enable These? • More content choices • More devices to consume media • Many ways to get the content to devices • New experiences
  25. 25. Key Trend #2 Trend: Requirements for processing media at scale will continue to increase Implication: Strategic use of the cloud was a competitive advantage; now it is a core competency
  26. 26. …But How Do You Enable These? • More content choices • More devices to consume media • Many ways to get the content to devices • New experiences
  27. 27. Key Trend #3 Trend: Consumers expectations of “Content anytime, anywhere, any device” will be the norm Implication: Media companies are utilizing the global nature of the cloud to reach audiences
  28. 28. …But How Do You Enable These? • More content choices • More devices to consume media • Many ways to get the content to devices • New experiences
  29. 29. Key Trend #4 Trend: Consumers’ attention will get pulled in many directions Implication: Media companies are finding new and innovative ways to engage and monetize
  30. 30. Digital Media Partner Ecosystem https://aws.amazon.com/solution-providers?business_software_id=5&selection=business_software_id&type=isv
  31. 31. Case Studies
  32. 32. Customer: Netflix Netflix Runs Nearly 100% of its Online Video Service on AWS, Achieves Near Zero Downtime Use of AWS: • Runs nearly 100% on AWS • Leverage most of the AWS Services Business Benefits: • Near zero downtime • Scaled to handle Netflix’s rapid growth, 37x in 2010 • 50 Billion Events per day “AWS is the market leader and has been able to create a continuous and virtuous cycle.” – Kevin McEntee, VP Content Engineering, Netflix
  33. 33. Customer: Public Broadcasting Service AWS’ Reliable Infrastructure Makes it Easier to Focus on Other Tasks Use of AWS: • Delivers over 2.5PB per month of video through Amazon CloudFront Business Benefits: • Greater reliability than other CDNs Customer testimonial: http://www.youtube.com/watch?v=l2990XEC-Cw “As with all the AWS services we leverage, using Amazon CloudFront is so simple and reliable that the team doesn’t have to think about it. It all just works, freeing us to focus on building cool applications.”
  34. 34. Customer: upLynk Problem: • ABC/Disney needed end to end solutions that handle the complexity and scale of their video delivery Solution: • AWS’s scalable and resilient services enable upLynk to provide a service solution providing: • One multi-bitrate encode for all devices • Low-bandwidth secure signal acquisition • Automated CC processing and packaging • Live on-the-fly program and ad removal • Dynamic ad serving into live-linear playback • Software controlled live signal delay Business Benefits: • Operational efficiencies, converting capex to opex, new revenue opportunities
  35. 35. Customer: Ultimate Fighting Championship Problem: • Uploading and streaming content was complex & expensive Solution: • AWS scale and worldwide presence enabled UFC to : • Upload and publish videos quickly from even the worst internet connections all over the world • Find and send video from any device (smart phone, tablet, desktop) from anywhere Business Benefits: • By switching from Akamai, saved $50k per month in first 2 months • Uploading, finding, sending video to partners now can be done by anyone with system access in moments • Non-technical people can search and publish video in any format from anywhere
  36. 36. Customer: Samsung Samsung runs its Smart Hub application on AWS, saving $34M Problem: • Needed to reduce IT costs for new application Solution: • AWS’s low, pay-as-you-go prices & reliable services. • With every user’s request, the Smart Hub application authenticates devices, delivers apps and content, and pushes notifications across multiple devices. Business Benefits: • Saved $34M in hardware and maintenance expenses, 85% less than running on-premises • Reliability of AWS cloud has enabled Samsung to be highly available to meet their SLA targets.
  37. 37. Summary
  38. 38. Key Points • Improved Connectivity is enabling broadcast operations to shift to the cloud • Complexity of “Content anytime, anywhere, any device” requires you to think very differently • The cloud is viable and a reality today and if you’re not thinking about it you should be • Strategic use of the cloud used to be a competitive advantage, but is now a core competency • The cloud enables you to spend more time growing and less time worrying about the logistics of growth
  39. 39. aws.amazon.com

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