[Feb AWS 101] What is AWS?
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[Feb AWS 101] What is AWS?

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AWS 101 Business Seminar given by Chris Jang

AWS 101 Business Seminar given by Chris Jang

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  • In this webinar I am going to introduce Amazon Web Services, also known as AWS, and some of the fundamental concepts behind the Amazon Cloud.
  • Amazon Web Services is part of Amazon.com. Most of us at some point in time have used the online amazon retail store to buy books, cd's and gifts for friends and family. There are three parts to the amazon business: Our retail consumer business where amazon stocks and ships many thousands of different products, our seller business that enables retailers to sell through the same world class online store as amazon, and finally amazon web services, our IT infrastructure business.
  • We are often asked the question: how did Amazon get into cloud computing? Amazon is really good at providing an immense selection of products, and of shipping those products to customers efficiently. But behind that online capability lies years of experience in providing technical services to the business that ensures our online stores are secure, fast, always available and capable of meeting huge seasonal demand.
  • Over ten years ago, the technical teams supporting Amazon were moving from providing software and hardware capabilities to a service orientated approach - that is packaging things in an easy to consume way so that deployments by parts of the business were easier, faster and more scalable. As Amazon opened up the it's internal services to third party sellers, and we published simple web services such as our catalog search, it became apparent very quickly that developers were hungry for more, and that Amazon had developed significant technical know-how that could be packaged for others to use. We asked ourselves 'what if we could package everything we do and offer it to others over the web?'. 'What if other businesses could leverage the scale and reach of Amazon.com?'
  • So in 2006 Amazon Web Services was born. It's mission was clear: to enable businesses and developers to use web services to scalable sophisticated applications. It's interesting to note that what we called Web Services, has now morphed into a common term 'the Cloud'. Amazon Web Services is and always has been a distinct and individual Amazon organisation.
  • As such let's dispel an urban myth
  • : AWS is not running on excess amazon.com server capacity. Come xmas and when Amazon.com is undergoing a seasonal spike in load, Amazon does not reclaim computing to finalise orders! There are hundreds of thousands of businesses running on Amazon Web Services ranging in size from the smallest startup to multi-national companies. Indeed, Amazon.com also uses AWS. It's a strategic business for Amazon.
  • And scale is something AWS is used to dealing with. The Amazon Simple Storage Service, S3, recently passed 1 trillion objects in storage, with a peak transaction rate of 750 thousand per second. That's a lot of objects, all stored with 11 9's of durability.
  • And scale is something AWS is used to dealing with. The Amazon Simple Storage Service, S3, recently passed 1 trillion objects in storage, with a peak transaction rate of 750 thousand per second. That's a lot of objects, all stored with 11 9's of durability.
  • In our opinion, in the fullness of time very few companies will be operating their own datacenters. We often use this as an analogy. This picture shows an electricity generator in a Belgium beer factory. About 150 years ago, most businesses had their own generator on-premise. When reliable power grid came along with a great economies of scale, it did not make sense for them to continue to generate their own electricity. We think that computing world will evolve as the electricity grid did and in the fullness of time we believe we will use IT just like we use electricity today.
  • To help understand why Amazon Web Services and Cloud Computing are changing IT delivery, a nice comparison to make is that of a utility like electricity. When electricity was discovered businesses would generate their own, using steam generators to power factories. When electricity was brought together under a national system of supply, it was no longer necessary for everyone to generate their own and buy and maintain their generators, you could simply tap into the grid and use what you needed, paying only for what you did use, and be assured that the electricity you consumed was consistent and always available.
  • Utility computing brings those same benefits to the deliver of IT - the factories of many businesses.
  • By taking the services delivered from traditional data centers and wrapping them all in a consistent programming interface, or API,
  • services that are normally expensive to manage or difficult to use become available on-demand, in a uniform and available way, and only paid for when used. Just like electricity.This is what AWS does. It takes away the hard work from providing infrastructure IT services and makes them available to anyone on a pay as you go basis.
  • And just like an electricity grid, where you would not wire every factory to the same power station, the AWS infrastructure is global, with multiple regions around the globe from which services are available. This means you have control over things like where you applications run, where you data is stored, and where best to serve your customers from.
  • Each AWS region is also split into Availability Zones, making highly available applications possible from within a region.
  • And the whole footprint is supported by many edge locations, places from which content can be served to your customers for the fast possible response times.
  • Let's take a quick look at what that means with a tangible example. Here, two commands are issued against AWS to create servers, or EC2 instances, in two zones in the EU. We're creating 8 instances of differing sizes, running geopgrahically distinct for availability purposes, all from 2 simple commands. Once booted, in a matter of a minute or two, those server instances are available to you to run your own applications on. Amazon has done the heavy lifting for you, so you can focus on using the compute resources available to you.
  • Continuing the example, here we have created 4 new large servers in the US,
  • and lastly, by way of illustration, creating an auto-scaling group that will expand to 200 servers if a spike in load occurs, changing firewall rules and adding load balancing.
  • And of course, all of this functionality is available through a web console, so whether you want to drive the cloud by the click of a mouse or the call of an API, the power is at your disposal.
  • IDC Whitepaper가 11개 AWS 고객을 대상으로 Research한 결과 고객 당 평균 400대의 물리적 서버에 해당하는 연간 초기 투자비용을 절감할 수 있었다고 함.
  • 5년간 기존의 전통적 환경에 비해 AWS가 70%가량 절감되는 것을 IDC Whitepaper에서 볼 수 있음
  • The concept of utility use of resources brings us to Elasticity. Just as the unification of electricity supply brought changes in the way industry worked, AWS and elastic computing, drives fundamental changes to the way in which IT resources are provisioned and used.
  • Back in 2008, they launched a Facebook application that lets people tell their friends when they've uploaded a video that includes that friend. When people saw the music videos their friends created when the application shared it with them, they wanted to go out and create their own videos. Shortly after launching their social networking modification, they were featured on Techcrunch. As you can imagine, this brought them a lot of unexpected traffic. In the course of 3 days, they went from running on 40 instances to 5,000 instances. Because they were using Amazon Web Services, they were able to handle all of this incoming traffic without having to do a thing. AWS managed it all for them.
  • Launched on Monday 2/18. Flexible application management framework. Application stack for production and define the resources.
  • Community effect.
  • ERPdev/test in one of the elastic DC. Launch EMR cluster in another DC etc.

[Feb AWS 101] What is AWS? Presentation Transcript

  • 1. What is AWS? Chris Jang – Head of Korea Amazon Web Services
  • 2. What is AWS?An overview of what AWS is and why people are adopting it A 1,000 foot view of the services available in the toolboxA look at top questions people have when approaching AWS AWS 개요 및 AWS 사용 이유 주요 AWS 서비스 소개 FAQ
  • 3. Background
  • 4. Consumer Business Seller IT Infrastructure Business Business Tens of millions of Sell on Amazon Cloud computing active customer websites infrastructure for accounts hosting web-scale Use Amazon solutions technology for your own retail website Eight countries: Hundreds of US, UK, Germany, Leverage Amazon’s thousands of Japan, France, Canada, massive fulfillment registered customers China, Italy center network in over 190 countries
  • 5. About Amazon Web How did Amazon… Services Deep experience in building and operatingglobal web scale systems ? …get into cloud computing?
  • 6. Over 10 years in the making(전자상거래 사업 운영을 통해 습득한 노하우)Enablement of sellers on Amazon(셀러 비즈니스 지원을 위한 인프라의 SOA 전환)Internal need for scalable deployment environment(유연한 배포 환경에 대한 내부적 수요 증대)Early forays proved developers were hungry for more(개발자의 API를 통한 서비스 접근 욕구 증대)
  • 7. AWS Mission 기업 및 개발자가 Enable businesses and웹서비스 형태로 제공되는 developers to use web 클라우드 위에서 services* to build 확장성을 갖춘 정교한 scalable, sophisticated 애플리케이션을 개발할 수 있게 하는 것 applications. *What people now call “the cloud”
  • 8. Not excess capacity!
  • 9. Powering the Most Popular Internet Businesses
  • 10. Trusted by Enterprises
  • 11. Each day AWS adds the equivalent servercapacity to power Amazon.com when it was a global, $5B enterprise AWS는 Amazon.com이 5조원의 매출을 올릴 때 필요했던 서버 용량만큼 매일 증설하고 있음
  • 12. Each day AWS adds the equivalent servercapacity to power Amazon.com when it was a global, $5B enterprise 2003 $5.2B retail business 7,800 employees A whole lot of servers
  • 13. Objects in S3 1.3 Trillion 835k peak transactions per second
  • 14. EMR Jobs 3.7 M clusters4,000,000 launched since May 20103,500,0003,000,0002,500,0002,000,0001,500,0001,000,000 500,000 0
  • 15. Innovation on behalf of our customers:158 new features and services in 11months of 2012
  • 16. Utility computing
  • 17. Utility computing On demand Pay as you go (필요할 때마다) (사용한 만큼만 지불) Uniform Available (일관성) (항상 이용 가능)
  • 18. Utility computing On demand Pay as you go (필요할 때마다) (사용한 만큼만 지불) Uniform Available (일관성) (항상 이용 가능)
  • 19. Utility computing
  • 20. Utility computing On demand Pay as you go Compute Scaling Security CDN Backup DNS Database Storage Load Balancing Workflow Monitoring Networking Uniform Messaging Available
  • 21. On a global footprint Region US-WEST (N. California) EU-WEST (Ireland) GOV CLOUD ASIA PAC (Tokyo) US-EAST (Virginia)US-WEST (Oregon) ASIA PAC (Singapore) SOUTH AMERICA (Sao Paulo) ASIA PAC (Sydney)
  • 22. On a global footprint Availability Zone
  • 23. On a global footprint Edge Locations London(2) Seattle South Bend New York (2) Amsterdam Newark Stockholm Dublin Palo Alto TokyoSan Jose Frankfurt(2) Paris(2) Ashburn(2) Milan Osaka Los Angeles (2) Jacksonville Dallas(2) Hong Kong St.Louis Miami Singapore(2) Sydney Sao Paulo
  • 24. At the end of a web serviceec2-run-instances ami-b232d0db ec2-run-instances ami-b232d0db --instance-count 3 --instance-count 5 --availability-zone eu-west-1a --availability-zone eu-west-1c --instance-type m1.small --instance-type m1.medium
  • 25. At the end of a web service ec2-run-instances ami-b232d0db --instance-count 2 --availability-zone us-east-1d --instance-type m1.xlargeec2-run-instances ami-b232d0db --instance-count 2 --availability-zone us-east-1b --instance-type m1.xlarge
  • 26. At the end of a web service as-create-auto-scaling-group MyGroup ec2-authorize default -p 80 --launch-configuration MyConfig --availability-zones eu-west-1c --min-size 2 --max-size 200 elb-create-lb myLoadBalancer
  • 27. and rich console services
  • 28. Why are customers adopting cloud computing?
  • 29. Why are customers adopting cloud computing?Variable expense Replace capital expenditure with variable expense(가변 비용) (초기 투자 비용을 가변 비용으로 전환)
  • 30. Why are customers adopting cloud computing?Variable expense Replace capital expenditure with variable expense(가변 비용) (초기 투자 비용을 가변 비용으로 전환) On-premise Capital investment & physical installation vs $0 to get started Pay as you go
  • 31. Why are customers adopting cloud computing?Variable expense Replace capital expenditure with variable expense(가변 비용) (초기 투자 비용을 가변 비용으로 전환) Average of 400 servers replaced per customer (AWS 고객 당 평균 400개의 서버에 해당하는 고정 비용 전환) Source IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012
  • 32. Why are customers adopting cloud computing?Economies of scale Lower variable expense than companies can achieve themselves(규모의 경제 효과) (AWS의 대규모 인프라 설비로 인한 가변 비용 절감)
  • 33. Why are customers adopting cloud computing?Economies of scale Lower variable expense than companies can achieve themselves(규모의 경제 효과) (AWS의 대규모 인프라 설비로 인한 가변 비용 절감) Saved $34m 10’s of millions of $ 50% reduction on SmartHub saved with first 12 apps in analytics application migrated to AWS costs
  • 34. Why are customers adopting cloud computing?Economies of scale Lower variable expense than companies can achieve themselves(규모의 경제 효과) (AWS의 대규모 인프라 설비로 인한 가변 비용 절감) $3.01M 70% lower 5 year TCO per app $0.90M Source IDC Whitepaper, sponsored by Amazon, On-premise AWS “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012
  • 35. Why are customers adopting cloud computing?Economies of scale Lower variable expense than companies can achieve themselves(규모의 경제 효과) (AWS의 대규모 인프라 설비로 인한 가변 비용 절감) Reduced More Prices Customers Lower More AWS Costs Usage Economies More Infra- of Scale structure
  • 36. Why are customers adopting cloud computing?Economies of scale Lower variable expense than companies can achieve themselves(규모의 경제 효과) (AWS의 대규모 인프라 설비로 인한 가변 비용 절감) Reduced More Prices Customers Lower More AWS Costs Usage Economies More Infra- of Scale structure
  • 37. Why are customers adopting cloud computing?Economies of scale Lower variable expense than companies can achieve themselves(규모의 경제 효과) (AWS의 대규모 인프라 설비로 인한 가변 비용 절감) Reduced More Prices Customers Lower More AWS Costs Usage Economies More Infra- of Scale structure
  • 38. Why are customers adopting cloud computing?Economies of scale Lower variable expense than companies can achieve themselves(규모의 경제 효과) (AWS의 대규모 인프라 설비로 인한 가변 비용 절감) Reduced More Prices Customers Lower More AWS Costs Usage Economies More Infra- of Scale structure
  • 39. Why are customers adopting cloud computing?Elastic capacity No need to guess capacity requirements and over-provision(탄력적 용량) (서버 용량을 예측하고 과도하게 구매할 필요 없음)
  • 40. Why are customers adopting cloud computing?Elastic capacity No need to guess capacity requirements and over-provision(탄력적 용량) (서버 용량을 예측하고 과도하게 구매할 필요 없음) Demand Actual demand (실제 수요) Customer Dissatisfaction (고객 불만족) Predicted demand (예상 수요) Waste (낭비) Time
  • 41. Why are customers adopting cloud computing?Elastic capacity No need to guess capacity requirements and over-provision(탄력적 용량) (서버 용량을 예측하고 과도하게 구매할 필요 없음) Demand Elastic capacity (탄력적 용량) Time
  • 42. Why are customers adopting cloud computing?Speed and agility Infrastructure in minutes not weeks(속도 및 민첩성) (몇 분 안에 준비되는 인프라)
  • 43. Why are customers adopting cloud computing?Speed and agility Infrastructure in minutes not weeks(속도 및 민첩성) (몇 분 안에 준비되는 인프라) “We reduced application “Time to deploy went from “We can double server deployment times from weeks to hours.” capacity in 20 seconds.” 2 months to 3 days.” “배포 시간이 “20초 안에 서버 용량을 “어플리케이션 배포 시간을 몇 주에서 몇 시간으로 두 배로 늘릴 수 2달에서 3일로 줄였습니다.” 줄었습니다.” 있습니다.”
  • 44. Why are customers adopting cloud computing?Speed and agility Infrastructure in minutes not weeks(속도 및 민첩성) (몇 분 안에 준비되는 인프라) Old World: Infrastructure in Weeks Infrastructure in Minutes Add New Dev Environment aws.amazon.com/managementconsole Instance Type M3 Extra Large Add New Production Environment Number of Instances 1,000 Add New Environment in Japan Availability Zone US-West-2b Add 1,000 Servers Launch Remove 1,000 servers
  • 45. Why are customers adopting cloud computing?Speed and agility Infrastructure in minutes not weeks(속도 및 민첩성) (몇 분 안에 준비되는 인프라) “On-premise” (기존 환경) Experiment Infrequently Experiment Often $00’s Failure is Fail quickly at a expensive low cost Less Innovation More Innovation
  • 46. Why are customers adopting cloud computing?Focus on business No need for undifferentiated heavy IT lifting(비즈니스에 집중 가능) (차별화되지 않는 IT 인프라 관리에 신경쓸 필요 없음)
  • 47. Why are customers adopting cloud computing?Focus on business No need for undifferentiated heavy IT lifting(비즈니스에 집중 가능) (차별화되지 않는 IT 인프라 관리에 신경쓸 필요 없음) We take care of… …so you don’t have to… Data centers Buy and install new hardware Power Set up and configure new software Cooling Build new data centers Cabling Networking 새 하드웨어 구매 및 설치 Racks 새 소프트웨어 설치 및 설정 Servers 새로운 데이터센터 설립 Storage Labour
  • 48. Why are customers adopting cloud computing?Global Reach Go global in minutes and reach a global audience(해외 진출) (몇 분 만에 해외 시장 진입 가능)
  • 49. Why are customers adopting cloud computing?Global Reach Go global in minutes and reach a global audience(해외 진출) (몇 분 만에 해외 시장 진입 가능) Application
  • 50. Why are customers adopting cloud computing?Global Reach Go global in minutes and reach a global audience(해외 진출) (몇 분 만에 해외 시장 진입 가능) Application
  • 51. Elasticity (탄력성)
  • 52. Typical weekly traffic to Amazon.com (아마존닷컴의 일주일 간 트래픽)Sunday Monday Tuesday Wednesday Thursday Friday Saturday
  • 53. November traffic to Amazon.com (11월의 아마존닷컴 트래픽)November
  • 54. November traffic to Amazon.comProvisioned capacity (조달한 용량)November
  • 55. November traffic to Amazon.com 76%Provisioned capacity (조달한 용량)November 24%
  • 56. November 10th 2010 Turned off Amazon.com’s last physical web server for the US market(미국 아마존닷컴의 물리적 웹 서버 운영 중단) October 31st 2011 Turned off Amazon.com’s last physical web server for European business(유럽 아마존닷컴의 물리적 웹 서버 운영 중단)
  • 57. November traffic to Amazon.comNovember
  • 58. 40 servers to 5000 in 3 days(3일만에 40대에서 5000대로 증가) EC2 scaled to peak of 5000 instances Number of EC2 Instances “Techcrunched” Launch of Facebook modification Steady state of ~40 instances 4/12/2008 4/13/2008 4/14/2008 4/15/2008 4/16/2008 4/17/2008 4/18/2008 4/19/2008 4/20/2008
  • 59. AWS Services
  • 60. Reference Model Deployment & Administration App Services Compute Storage Database Networking AWS Global Infrastructure
  • 61. Global infrastructure Deployment & Administration App Services Regions (지역) Compute Storage Database • An independent collection of AWS resources in a defined geography (AWS 서비스가 제공되는 독립적인 지역) Networking • A solid foundation for meeting location-dependent privacy and compliance requirements AWS Global Infrastructure (개인 정보 보호 및 규정 준수 요구사항에 따른 위치 선택 가능)
  • 62. Global infrastructure Deployment & Administration App Services Compute Storage Database Availability Zones (가용 영역) • Designed as independent failure zones Networking • Physically separated within a typical metropolitan region (독립적으로 분리되어 있는 Region 내의 데이터센터) AWS Global Infrastructure
  • 63. Global infrastructure Deployment & Administration App Services Edge Locations (에지) Compute Storage Database • To deliver content to end users with lower latency (최종 사용자에게 짧은 시간에 콘텐츠 배포를 가능하게 함) Networking • A global network of edge locations (전세계 주요 도시에 보유하고 있는 Edge Location) AWS Global Infrastructure • Supports global DNS infrastructure (Route53) and CloudFront CDN (Route53 및 CloudFront 제공)
  • 64. Networking Deployment & Administration App Services Compute Storage Database Direct Connect • Dedicated connection between your IT infrastructure and the AWS datacenters Networking (고객의 IT 인프라와 AWS 데이터센터간의 전용선 서비스) • Extend your network infrastructure and VLANs into AWS AWS Global Infrastructure
  • 65. Networking Internet Deployment & Administration App Services VPN Connection • A Hardware VPN connection connects amazon environment to your datacenter Compute Storage Database (하드웨어 VPN 연결을 통해 기존 데이터센터와 AWS 연결) • Internet Protocol security (IPSec) VPN connection Networking (IPSec 프로토콜 지원) • Commonly used hardware supported AWS Global Infrastructure (일반적인 VPN 하드웨어 지원)
  • 66. Networking Internet Deployment & Administration App Services Virtual Private Cloud Compute Storage Database • Private, isolated section of the AWS Cloud (가상의 격리형 클라우드 제공) • Launch resources in a virtual network that you define Networking (VPC 내에 AWS 서비스 런칭 가능) • complete control over your virtual networking environment AWS Global Infrastructure (가상 네트워크 환경에 대한 완전한 제어 가능)
  • 67. Networking Route 53 • Highly available and scalable Domain Name System (언제든 이용가능하며 확장성을 가진 DNS 서비스) • Extremely reliable and cost effective (매우 안정적이고, 비용 효율적인 서비스) Feature Details Global Supported from AWS global edge locations for Deployment & Administration fast and reliable domain name resolution Scalable Automatically scales based upon query volumes App Services Latency based Supports resolution of endpoints based upon routing latency, enabling multi-region application Compute Storage Database delivery Integrated Integrates with other AWS services allowing Route 53 to front load balancers, S3 and EC2 Networking Secure Integrates with IAM giving fine grained control AWS Global Infrastructure over DNS record access
  • 68. Compute Elastic Compute Cloud (EC2) • Basic unit of compute capacity Vertical Scaling (컴퓨팅 파워의 기본 단위) From $0.02/hr • Range of CPU, memory & local disk options (CPU, 메모리, 로컬 디스크에 따른 분류) • 17 Instance types available, from micro to cluster compute (마이크로에서 클러스터 컴퓨팅에 이르는 17가지 유형의 인스턴스 ) Feature Details Flexible Run windows or Linux distributions Scalable Wide range of instance types from micro to cluster Deployment & Administration compute Machine Images Configurations can be saved as machine images (AMIs) from which new instances can be created App Services Full control Full root or administrator rights Secure Full firewall control via Security Groups Compute Storage Database Monitoring Publishes metrics to Cloud Watch Networking Inexpensive On-demand, Reserved and Spot instance types VM Import/Export Import and export VM images to transfer AWS Global Infrastructure configurations in and out of EC2
  • 69. Compute Vertical Scaling GNM measures the savings from using AWS in terms of From $0.02/hr reduced lead times. “It takes … less than 10 minutes to set up a new instance in Amazon EC2 and perhaps another 20 minutes to connect to the infrastructure and build the server type, for a total lead time of half an hour. This compares to a possible three weeks for hardware to be delivered and installed plus additional time for budget approval.” Deployment & Administration Mike Bracken App Services GNM’s Director of Technology Development, Compute Storage Database “ 기존에 3주 이상이 걸렸던 하드웨어 조달 시간이 AWS를 사용한 후 10분으로 단축” Networking AWS Global Infrastructure
  • 70. Compute Trigger auto-scaling policyas-create-auto-scaling-group MyGroup --launch-configuration MyConfig --availability-zones eu-west-1a --min-size 4 --max-size 200 Deployment & Administration Auto-scaling • Automatic re-sizing of compute clusters based upon demand App Services (사용자가 정의한 조건에 따라 EC2 를 자동 확장/축소) Feature Details Compute Storage Database Control Define minimum and maximum instance pool sizes and when scaling and cool down occurs Networking Integrated to Use metrics gathered by CloudWatch to drive CloudWatch scaling Instance types Run auto scaling for on-demand instances and spot. AWS Global Infrastructure Compatible with VPC
  • 71. ComputeElastic Load Balancing• Create highly scalable applications (Traffic에 따른 확장성을 만족하는 애플리케이션 구축 가능)• Distribute load across EC2 instances in multiple availability zones (여러 가용 영역에 속해있는 EC2 인스턴스 전체에 로드 분산) Deployment & Administration Feature Details Auto-scaling Automatically scales to handle request volume App Services Available Load balance across instances in multiple availability zones Compute Storage Database Health checks Automatically checks health of instances and takes them in or out of service Session stickiness Route requests to the same instance Networking Secure sockets layer Supports SSL offload from web and application servers with flexible cipher support AWS Global Infrastructure Monitoring Publishes metrics to Cloud Watch
  • 72. Storage S3 - Durable storage, any object • 99.999999999% durability of objects (객체에 대해 99.999999999%의 내구성 ) • Unlimited storage of objects of any type (저장할 객체 유형의 제한 없음) • Up to 5TB size per object (객체당 최대 5TB까지 지원) Feature Details Flexible object store Buckets act like drives, folder structures within Access control Granular control over object permissions Deployment & Administration Server-side encryption 256bit AES encryption of objects Multi-part uploads Improved throughput & control App Services Object versioning Archive old objects and version new ones Object expiry Automatically remove old objects Compute Storage Database Access logging Full audit log of bucket/object actions Web content hosting Serve content as web site with built in page handling Networking Notifications Receive notifications on key events Import/Export Physical device import/export service AWS Global Infrastructure
  • 73. “Spotify needed a storage solution that could scale very quickly without incurringlong lead times for upgrades. This led us to cloud storage, and in that market, Amazon Simple Storage Service (Amazon S3) is the most mature large-scale product. Amazon S3 gives us confidence in ourability to expand storage quickly while also providing high data durability.” Emil Fredriksson, Operations Director “Amazon S3는 높은 데이터 내구성뿐만 아니라스토리지를 확장할 수 있는 능력 역시 보여주었다.”
  • 74. Storage Elastic Block Store • High performance block storage device (고성능의 블록 스토리지 장치 제공) • 1GB to 1TB in size (최소 1GB에서 최대 1TB의 크기로 생성 가능) • Mount as drives to instances (인스턴스에 Volume Drive로 마운트 가능) Feature Details Deployment & Administration High performance file Mount EBS as drives and format as required system App Services Flexible size Volumes from 1GB to 1TB in size Secure Private to your instances Compute Storage Database Performance Use provisioned IOPS to get desired level of IO performance Networking Available Replicated within an Availability Zone Backups Volumes can be snapshotted for point in time restore AWS Global Infrastructure Monitoring Detailed metrics captured via Cloud Watch
  • 75. Storage Glacier • Low-cost storage service (저렴한 스토리지 서비스) • Secure and durable storage for backup and archive (데이터 보관 및 백업을 위한 안전하고 내구성 있는 스토리지 제공) • For data that is infrequently accessed (자주 사용되지 않는 데이터 처리에 효율적) Feature Details Low cost $0.01/GB/month with no up-front capital Deployment & Administration commitments Durable Same 99.999999999% durability as S3 App Services Flexible Store any amount of data on-demand. Eliminate the need for capacity planning Compute Storage Database Secure Leverage AWS’ robust security platform. Control access to your data. Networking API REST-based API to send and receive data Import/Export Optionally use portable storage devices to AWS Global Infrastructure import/export mass data Vault inventory Index for real-time view of the contents of the vault
  • 76. Database Relational Database Service • Database-as-a-Service • No need to install or manage database instances (관계형 데이터베이스를 쉽게 설치, 운영 및 확장할 수 있는 웹 서비스) • Scalable and fault tolerant configurations (고가용성 및 내장된 자동 장애 조치 기능 구성) Feature Details Platform support Create MySQL, SQL Server and Oracle RDBMS Deployment & Administration Preconfigured Get started instantly with sensible default settings App Services Automated patching Keep your database platform up to date automatically Backups Automatic backups and point in time recovery and Compute Storage Database full DB backups Provisioned IOPS Specify IO throughput depending on requirements Networking Failover Automated failover to slave hosts in event of a failure AWS Global Infrastructure Replication Easily create read-replicas of your data and seamlessly replicate data across availability zones
  • 77. Database Amazon Relational Database Service (Amazon RDS) databases stores forum threads, site content, and project configuration data. High availability Multi-AZ database deployment to handle live game metadata and user-generated content. Enterprise-grade fault tolerance for protecting customer data. Deployment & Administration By managing time-consuming database administration tasks, Amazon RDS allows SEGA to focus on business App Services critical applications. Compute Storage Database “시간 소모적인 데이터베이스 관리 작업을 처리함으로써, Amazon RDS를 통해 Networking 주요 애플리케이션에 집중할 수 있게 되었습니다.” AWS Global Infrastructure
  • 78. Database DynamoDB • Provisioned throughput NoSQL database (처리량이 할당 가능한 NoSQL 데이터 베이스) • Fast, predictable performance (빠르고, 예측 가능한 성능) • Fully distributed, fault tolerant architecture (고가용성의 아키텍처 보유) Feature Details Provisioned throughput Dial up or down provisioned read/write capacity Deployment & Administration Predictable Average single digit millisecond latencies from SSD performance backed infrastructure App Services Strong consistency Be sure you are reading the most up to date values Compute Storage Database Fault tolerant Data replicated across availability zones Monitoring Integrated to Cloud Watch Networking Secure Integrates with AWS Identity and Access Management (IAM) AWS Global Infrastructure Elastic MapReduce Integrates with Elastic MapReduce for complex analytics on large datasets
  • 79. Application Services Processing resultsAmazon SQS• Reliable, highly scalable, queue service for storing messages as they travel between instances Amazon SQS (컴퓨터끼리 주고 받는 메시지를 저장하기 위한 안정적이고 확장성이 뛰어난 호스팅 대기열 제공) Deployment & Administration Processing task/processing trigger App Services Feature Details Compute Storage Database Reliable Messages stored redundantly across multiple availability zones Simple Simple APIs to send and receive messages Networking Scalable Unlimited number of messages AWS Global Infrastructure Secure Authentication of queues to ensure controlled access
  • 80. Application ServicesSimple Workflow 1• Reliably coordinate processing steps across applications 2 (애플리케이션 간의 구성 요소 조성을 위한 워크플로우 서비스) Task A• Integrate AWS and non-AWS resources (AWS와 non-AWS자원의 연동) Task B 3• Manage distributed state in complex systems (Auto-scaling) (복잡한 시스템에서 분산된 작업을 관리) Task C Deployment & Administration Feature Details App Services Process state Maintain application state across complex workflows in a reliable and available manner Compute Storage Database Tracking Tracks executions and log process for audit purposes Consistency Ensures processing tasks are executed and Networking duplicity of events does not occur Simple Simple Decider and Task programming model for AWS Global Infrastructure rapid integration
  • 81. Application Services DocumentCloud Search Server• Elastic search engine based upon Amazon A9 search engine (Amazon A9 검색 엔진을 기초로 한 탄력적인 검색 엔진)• Fully managed service with sophisticated feature set (정교한 기능을 갖춘 클라우드의 완전 관리형 검색 서비스)• Scales automatically Search (자동적으로 확장 가능) Server Deployment & Administration Results App Services Feature Details Auto-scaling Automatically scales based upon request volumes Compute Storage Database and data volumes High performance In memory operation means consistently low Networking latency for search results Sophisticated features Support for faceting, stemming, synonyms, stop words and custom rank expressions AWS Global Infrastructure Low cost Elastic service, pay for what you use
  • 82. Application ServicesCloudFront 3 Served from S3 /images/*• World-wide content distribution network• Easily distribute content to end users with low latency, high data transfer speeds, and no commitments. (확약금 없이 짧은 시간에 빠른 데이터 전송 속도로 최종 사용자에게 콘텐츠를 쉽게 배포할 수 있는 CDN London 2 Served from EC2 *.php 서비스) Paris 1 Single CNAME Deployment & Administration www.mysite.com NY Feature Details App Services Fast Multiple world-wide edge locations to serve content as close to your users as possible Compute Storage Database Integrated with other Works seamlessly with S3 and EC2 origin servers services Dynamic content Supports static and dynamic content from origin Networking servers Streaming Supports rtmp from S3 and includes support for AWS Global Infrastructure live streaming from Adobe FMS and Microsoft Media Server
  • 83. Application ServicesElastic MapReduce• Managed, elastic Hadoop cluster• Integrates with S3 & DynamoDB (S3, DynamoDB와 통합 사용 가능)• Leverage Hive & Pig analytics scripts (Hive 및 Pig등 오픈소스 Script 활용 가능)• Integrates with instance types such as spot (Spot 요금제를 통한 가격 절감) Feature Details Deployment & Administration Scalable Use as many or as few compute instances running Hadoop as you want. Modify the number of instances App Services while your job flow is running Integrated with other Works seamlessly with S3 as origin and output. services Integrates with DynamoDB Compute Storage Database Comprehensive Supports languages such as Hive and Pig for defining analytics, and allows complex definitions in Networking Cascading, Java, Ruby, Perl, Python, PHP, R, or C++ Cost effective Works with Spot instance types AWS Global Infrastructure Monitoring Monitor job flows from with the management console
  • 84. Deployment & Admin Elastic Beanstalk • One-click deployment from Eclipse, Visual Studio and Git • Rapid deployment of applications (빠른 애플리케이션 배포) • All AWS resources automatically created (필요한 모든 AWS 서비스가 자동적으로 생성) Deployment & Administration Feature Details Platform support Containers for Java, .NET and PHP App Services Resource creation Creates load balancer, instances, auto scaling and monitoring automatically Compute Storage Database Monitoring & Logs Integrated with Cloud Watch and consolidates server logs Networking Versioning Manage versions of applications and easily rollback deployments Notifications Receive alerts on key events AWS Global Infrastructure Full resource access Access all underlying AWS resources as necessary
  • 85. Deployment & Admin Cloud Formation • Automate creation of ‘stacks’ in a repeatable way • Scripting framework for AWS resource creation (AWS 리소스 생성을 위한 스크립팅 프레임워크) Deployment & Administration App Services Feature Details Platform support Support for AWS resources from EC2 to IAM Compute Storage Database Resource creation Creates AWS resources behind the scenes and reports on progress Networking Declarative Specify stacks in JSON format and source control your environments AWS Global Infrastructure Customizable Drive stack creation with parameters
  • 86. Deployment & Admin Identity & Access Management • Granular control of user rights with AWS (AWS Resource 접근에 대한 세밀한 권한 제어 가능) • Automated granting of EC2 service rights (자동화된 EC2 서비스 권한 부여) Software Developer Kits • Comprehensive support of programming models for using AWS services Deployment & Administration (AWS 서비스를 사용하기 위한 다양한 언어의 개발 킷 제공) App Services Compute Storage Database Networking AWS Global Infrastructure
  • 87. + others Simple Email ServiceSimple Notification Service ElastiCache CloudWatch Storage Gateway …
  • 88. Easily and rapidly analyze petabytes of data (쉽고 신속한 페타바이트 단위의 데이터 분석) 1/10 the cost of traditional data Introducing Amazon warehouses (기존 데이터 웨어하우스 Redshift 비용의 1/10)Data Warehousing the AWS Way Automated deployment & administration (배포 및 관리의 자동화) Compatible with popular BI tools (주요 BI 도구들과 호환 가능)
  • 89. Internal Testing: At Least 10X Faster for a Fraction of the Cost (절감된 비용으로 10배 이상의 속도 향상) Amazon Our Test Redshift On-premises retail 2 billion row data set Two 16 TB / data warehouse & 6 most complex 128 GB RAM nodes queries 32 nodes, 4.2 TB of $3.65 / hour RAM, 1.6 PB of diskSeveral million dollars
  • 90. AWS Data Pipeline Your Analytics Your analysis AWS Data Pipeline Orchestration service for data-driven workflows (데이터 기반 워크플로를 위한 조직화 서비스) Create automated and scheduled data flows (자동화 및 예정된 데이터 플로우 생성) Pre-integrated with AWS data sources (AWS 데이터 소스와 사전 통합) Easily connect with 3rd party & on-premises sources (외부 & 기존 서버와 쉽게 연결 가능)
  • 91. NEW! Amazon Elastic Transcoder
  • 92. NEWEST! AWS OpsWorks
  • 93. #1 enterprise questionIs the cloud secure for my apps and data? (클라우드에서 구동되고 있는 앱이나 저장되어있는 데이터는 안전한가요?)
  • 94. Security is Our #1 Priority SOC 2 ISAE 3402 FISMA Moderate PCI DSS FIPS 140-2Physical NetworkSecurity Security ISO 27001 ITAR HIPAA MPAAPlatform People &Security Procedures
  • 95. Many Customers’ Security Posture Improves In the Cloud “You basically turn yourself into a “The improved computer security polymorphic surface to which the includes, but is not limited to,attack guy has a much tougher time greater protection against network getting at. That, ultimately, is the attacks and real time detection ofreal key advantage to drive security system tampering.”and make things much better for us “클라우드의 향상된 컴퓨터 보안은 across the board.” 보다 강화된 네트워크 공격으로부터의 “클라우드는 다양한 외형을 가짐으로서 보호와 실시간 시스템 조작 감시를 외부 공격에 쉽게 대처하는 유연성을 가능하게 합니다.” 보유하고 있습니다. 이는 보안성 측면에서 매우 중요한 장점이 될 수 Earl E. Devaney, Chairman 있습니다.” Recovery.gov Gus Hunt, CTO Central Intelligence Agency
  • 96. #2 enterprise questionHow does the cloud work with my existing on-premise investments?(클라우드 사용 시 이미 설치한 서버는 어떻게 되나요?)
  • 97. What’s a Hybrid Cloud?
  • 98. Corporate Data Center
  • 99. Corporate Data Center
  • 100. Extending your data center Corporate Data Center
  • 101. With integrated resources Corporate Data Center
  • 102. Our “Hybrid” Focus: Tools to Support Hybrid IT Architectures Private network connections (사설 네트워크망) Workload migrations (작업 이전) Integration with existing identity & access control systems (기존 ID & 접속 통제 시스템과의 통합) Integration with existing management tools (기존 관리 도구들과의 통합)
  • 103. Summary
  • 104. Why are customers adopting cloud computing? Variable expense Economies of scale Elastic capacity Replace capital Lower variable expense No need to guess expenditure with variable than companies can capacity requirements expense achieve themselves and over-provision Speed and agility Focus on business Global Reach Infrastructure in minutes No need for Go global in minutes and not weeks undifferentiated heavy IT reach a global audience lifting
  • 105. 감사합니다.aws.amazon.com/ko