Social media opportunities in film & television

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Looking for the right social media or transmedia opportunity for your film or broadcast company or project? In this presentation for Women in Film & Television (WIFT) Toronto, Alexandra Samuel shares the process and inspiration deck that will help you find your own best option. For more details on the process, visit http://socialsignal.com/opensosi

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  • Social media opportunities in film & television

    1. 1. Maximizing your social media opportunities Women in Film & Television Toronto March 7, 2012Alexandra Samuelalexandrasamuel.com@awsamuel
    2. 2. Alexandra Samuelalexandrasamuel.com@awsamuel
    3. 3. Alexandra Samuelalexandrasamuel.com@awsamuel
    4. 4. Alexandra Samuelalexandrasamuel.com@awsamuel
    5. 5. Alexandra Samuelalexandrasamuel.com@awsamuel
    6. 6. Alexandra Samuelalexandrasamuel.com@awsamuel
    7. 7. Alexandra Samuelalexandrasamuel.com@awsamuel
    8. 8. Alexandra Samuelalexandrasamuel.com@awsamuel
    9. 9. Your opportunity • value proposition for your users • a reason to visit, and contribute or act • some combination of content, tools & relationshipsAlexandra Samuelalexandrasamuel.com@awsamuel
    10. 10. Finding your opportunity 1. Inventory • goals • audiences • assets 2. Brainstorm 3. PrioritizationAlexandra Samuelalexandrasamuel.com@awsamuel
    11. 11. volunteer wanted!Alexandra Samuelalexandrasamuel.com@awsamuel
    12. 12. Inventory • Goals • what are you trying to achieve in the next 2-3 years? • Audience • who are you trying to reach? • Assets • what do you do well?Alexandra Samuelalexandrasamuel.com@awsamuel
    13. 13. Brainstorming • audience engagement • transmedia projects • web-native projectsAlexandra Samuelalexandrasamuel.com@awsamuel
    14. 14. social media for audience engagementAlexandra Samuelalexandrasamuel.com@awsamuel
    15. 15. brainstorming audience engagementAlexandra Samuelalexandrasamuel.com@awsamuel
    16. 16. social media for transmedia projectsAlexandra Samuelalexandrasamuel.com@awsamuel
    17. 17. Multitasking kids
    18. 18. 24
    19. 19. brainstorming transmedia projectsAlexandra Samuelalexandrasamuel.com@awsamuel
    20. 20. social media for web-native projectsAlexandra Samuelalexandrasamuel.com@awsamuel
    21. 21. 34
    22. 22. 35
    23. 23. brainstorming web-native projectsAlexandra Samuelalexandrasamuel.com@awsamuel
    24. 24. Prioritizing Risk: How hard is this to do? What resources are required? Reward: How valuable is this? What would the success of this project mean to our business?Alexandra Samuelalexandrasamuel.com@awsamuel
    25. 25. first stepsAlexandra Samuelalexandrasamuel.com@awsamuel
    26. 26. inspiration dashboard
    27. 27. inspiration dashboard • social media & transmedia news & cases • blogs, news & videos related to topics in development • industry trends and news • inspiring filmmakers
    28. 28. Thank YouAlexandra Samuelalexandrasamuel.com@awsamuel
    29. 29. Q&AAlexandra Samuelalexandrasamuel.com@awsamuel
    30. 30. Ladder of Engagement LEAD: How will the audience encourage How do you others to know, care or act? mobilize your ACT: audience? How is the audience invited to take action? CARE: How does the audience become engaged and concerned? KNOW: How does the audience first encounter the message? OFFERING: What content, tools or relationships bring the audience to the site?Alexandra Samuelalexandrasamuel.com@awsamuel
    31. 31. real-time monitor
    32. 32. real-time monitor• your company name• titles & stars in your productions• your competitors: company, execs, productions, stars• casting calls with topical keywords
    33. 33. network marketing
    34. 34. network marketing• broadcaster contacts• crew, stars and vendors• media and publicity

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