Social media opportunities in film & television
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Social media opportunities in film & television

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Looking for the right social media or transmedia opportunity for your film or broadcast company or project? In this presentation for Women in Film & Television (WIFT) Toronto, Alexandra Samuel shares ...

Looking for the right social media or transmedia opportunity for your film or broadcast company or project? In this presentation for Women in Film & Television (WIFT) Toronto, Alexandra Samuel shares the process and inspiration deck that will help you find your own best option. For more details on the process, visit http://socialsignal.com/opensosi

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Social media opportunities in film & television Social media opportunities in film & television Presentation Transcript

  • Maximizing your social media opportunities Women in Film & Television Toronto March 7, 2012Alexandra Samuelalexandrasamuel.com@awsamuel
  • Alexandra Samuelalexandrasamuel.com@awsamuel
  • Alexandra Samuelalexandrasamuel.com@awsamuel View slide
  • Alexandra Samuelalexandrasamuel.com@awsamuel View slide
  • Alexandra Samuelalexandrasamuel.com@awsamuel
  • Alexandra Samuelalexandrasamuel.com@awsamuel
  • Alexandra Samuelalexandrasamuel.com@awsamuel
  • Alexandra Samuelalexandrasamuel.com@awsamuel
  • Your opportunity • value proposition for your users • a reason to visit, and contribute or act • some combination of content, tools & relationshipsAlexandra Samuelalexandrasamuel.com@awsamuel
  • Finding your opportunity 1. Inventory • goals • audiences • assets 2. Brainstorm 3. PrioritizationAlexandra Samuelalexandrasamuel.com@awsamuel
  • volunteer wanted!Alexandra Samuelalexandrasamuel.com@awsamuel
  • Inventory • Goals • what are you trying to achieve in the next 2-3 years? • Audience • who are you trying to reach? • Assets • what do you do well?Alexandra Samuelalexandrasamuel.com@awsamuel
  • Brainstorming • audience engagement • transmedia projects • web-native projectsAlexandra Samuelalexandrasamuel.com@awsamuel
  • social media for audience engagementAlexandra Samuelalexandrasamuel.com@awsamuel
  • brainstorming audience engagementAlexandra Samuelalexandrasamuel.com@awsamuel
  • social media for transmedia projectsAlexandra Samuelalexandrasamuel.com@awsamuel
  • Multitasking kids
  • 24
  • brainstorming transmedia projectsAlexandra Samuelalexandrasamuel.com@awsamuel
  • social media for web-native projectsAlexandra Samuelalexandrasamuel.com@awsamuel
  • 34
  • 35
  • brainstorming web-native projectsAlexandra Samuelalexandrasamuel.com@awsamuel
  • Prioritizing Risk: How hard is this to do? What resources are required? Reward: How valuable is this? What would the success of this project mean to our business?Alexandra Samuelalexandrasamuel.com@awsamuel
  • first stepsAlexandra Samuelalexandrasamuel.com@awsamuel
  • inspiration dashboard
  • inspiration dashboard • social media & transmedia news & cases • blogs, news & videos related to topics in development • industry trends and news • inspiring filmmakers
  • Thank YouAlexandra Samuelalexandrasamuel.com@awsamuel
  • Q&AAlexandra Samuelalexandrasamuel.com@awsamuel
  • Ladder of Engagement LEAD: How will the audience encourage How do you others to know, care or act? mobilize your ACT: audience? How is the audience invited to take action? CARE: How does the audience become engaged and concerned? KNOW: How does the audience first encounter the message? OFFERING: What content, tools or relationships bring the audience to the site?Alexandra Samuelalexandrasamuel.com@awsamuel
  • real-time monitor
  • real-time monitor• your company name• titles & stars in your productions• your competitors: company, execs, productions, stars• casting calls with topical keywords
  • network marketing
  • network marketing• broadcaster contacts• crew, stars and vendors• media and publicity