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Bringing Your Online Community to Life

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Alexandra Samuel's presentation at NetSquared 2008.

Alexandra Samuel's presentation at NetSquared 2008.

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  • 1.
    • with Alexandra Samuel, Social Signal
    • NetSquared
    • May 28, 2008
    Bringing Your Online Community to Life Win a podcasting mike, iTunes gift cards and more great prizes! Make your site’s participation explode when you.... Motivate your users Get great content Get buzz and links on other sites Help your users have fun online
  • 2. An effective invitation...
    • Gives a succinct summary of your community’s purpose
    • Offers clear and compelling value for visiting
    • Moves people quickly from viewing to action
    • Nudges people to act with incentives
  • 3. Session rules: option 1 option 1
    • No computers.
    • No repeating anything that is said in this session outside the session.
    • No side conversations.
    • No giving prizes to people who haven’t participated.
    • No interrupting.
  • 4. Session rules: option 2 option 2
    • More wisdom: If the Net can help you bring more wisdom into the room, go for it. Feel free to peek over your neighbour’s shoulder to see what they’re exploring.
    • More disclosure: Learned something? Share it via blog or twitter, and tag it N2Y3.
    • More sharing: if you and your neighbour have a great insight, speak up!
    • More sugar: Enjoy your chocolate any time. Sugar highs may be documented with embarrassing Flickr photos.
    • More talking: The more you talk, the more you’ll eat.
  • 5. The role of rules
    • rules as content: tone matters
    • give dos, not don’ts
    • engage your community in rule-setting
    • make them fun
  • 6. Ownership=interest
    • Let your users drive
    • Build from the assets you have
  • 7. Effective animation
    • Focus on promoting conversation
    • Make it happen, don’t wait for it
    • Connect like-minded participants
    • Connect complementary threads
    • Plan proactively, implement reactively
  • 8. Gateway participation
    • Provide low-threshold options like:
      • voting
      • rating
      • reviewing
      • commenting
  • 9. Balance quantity & quality
    • invite volume, promote quality
    • renew participation with fresh invitations
    • gently inhibit over-participation
  • 10. Thank you
    • Alexandra Samuel
    • Social Signal
    • [email_address]

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