with Alexandra Samuel, Social Signal NetSquared May 28, 2008 Bringing Your Online Community to Life Win a podcasting mike, iTunes gift cards and more great prizes! Make your site’s participation explode when you.... Motivate your users Get great content Get buzz and links on other sites Help your users have fun online

with Alexandra Samuel, Social Signal

NetSquared

May 28, 2008

An effective invitation... Gives a succinct summary of your community’s purpose Offers clear and compelling value for visiting Moves people quickly from viewing to action Nudges people to act with incentives

Gives a succinct summary of your community’s purpose

Offers clear and compelling value for visiting

Moves people quickly from viewing to action

Nudges people to act with incentives

Session rules: option 1 option 1 No computers. No repeating anything that is said in this session outside the session. No side conversations. No giving prizes to people who haven’t participated. No interrupting.

No computers.

No repeating anything that is said in this session outside the session.

No side conversations.

No giving prizes to people who haven’t participated.

No interrupting.

Session rules: option 2 option 2 More wisdom: If the Net can help you bring more wisdom into the room, go for it. Feel free to peek over your neighbour’s shoulder to see what they’re exploring. More disclosure: Learned something? Share it via blog or twitter, and tag it N2Y3. More sharing: if you and your neighbour have a great insight, speak up! More sugar: Enjoy your chocolate any time. Sugar highs may be documented with embarrassing Flickr photos. More talking: The more you talk, the more you’ll eat.

More wisdom: If the Net can help you bring more wisdom into the room, go for it. Feel free to peek over your neighbour’s shoulder to see what they’re exploring.

More disclosure: Learned something? Share it via blog or twitter, and tag it N2Y3.

More sharing: if you and your neighbour have a great insight, speak up!

More sugar: Enjoy your chocolate any time. Sugar highs may be documented with embarrassing Flickr photos.

More talking: The more you talk, the more you’ll eat.

The role of rules rules as content: tone matters give dos, not don’ts engage your community in rule-setting make them fun

rules as content: tone matters

give dos, not don’ts

engage your community in rule-setting

make them fun

Ownership=interest Let your users drive Build from the assets you have

Let your users drive

Build from the assets you have

Effective animation Focus on promoting conversation Make it happen, don’t wait for it Connect like-minded participants Connect complementary threads Plan proactively, implement reactively

Focus on promoting conversation

Make it happen, don’t wait for it

Connect like-minded participants

Connect complementary threads

Plan proactively, implement reactively

Gateway participation Provide low-threshold options like: voting rating reviewing commenting

Provide low-threshold options like:

voting

rating

reviewing

commenting

Balance quantity & quality invite volume, promote quality renew participation with fresh invitations gently inhibit over-participation

invite volume, promote quality

renew participation with fresh invitations

gently inhibit over-participation

Thank you Alexandra Samuel Social Signal [email_address]

Alexandra Samuel

Social Signal

[email_address]