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CBN Transformation Challenges
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CBN Transformation Challenges

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This presentation was given at a workshop on Digital Transformation on some of the prosaic challenges hindering digital transformation.

This presentation was given at a workshop on Digital Transformation on some of the prosaic challenges hindering digital transformation.

Published in: Business, Economy & Finance

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  • Is this about what’s comfortable for the public sector rather than what’s best for the partnership?
  • Transcript

    • 1. Some challenges In 3 graphs & an observation
    • 2. The observation Who engages & why? These influence operators’ engagement strategies • Managing a migration needs a focus on premium services to early adopters – “bandwidth sells” • Customer acquisition needs a wider appeal and engagement to achieve break-even quicker Understanding market motivation directs any successful intervention Broadband more than most! Network operators have different market motivations & strategies • Customer acquisition? • Premium offering? • Managing migration of existing customers? Benoit Felton
    • 3. Who buys when Innovators 2.5% Early Adopters 13.5% Early Majority 34% Late Majority 34% Laggards 16% This is where speed sells This is where services & engagement are needed Diffusion of ideas Cumulative demand Reaching off-liners requires transformed public services
    • 4. Reach Richness Richness or Reach? Evans & Wurster
    • 5. Reach Richness Richness or Reach? Corporate Services ADSL VDSL Campus Networks Metro Networks Evans & Wurster SME Closing the gap • Means the most to small & medium businesses • Requires movement from both submarkets
    • 6. Commercial Value Economic Value Private Venture Ventures without Merit! Loan Guarantee Public Loan Scheme Grant Funding Government Utility The right State Aid?
    • 7. Lightnessoftouch Digital Isolation Limitoftraditionalinvestmentcase The right distortion?
    • 8. Bringing it together • We have two sub-markets • Their threshold for Digital Isolation will be different • Their commercial needs to reach further will be different • Their appetite to engage will be different A successful intervention will draw on both ends of the market in ways that are natural to each.
    • 9. Thank you! Adrian Wooster a.wooster@broadband.coop 07788 167776

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