Website Essentials Jackson August 2008

Andy Wolber [email_address] Website Essentials

www.slideshare.net/awolber/

delicious.com/NPowerMichigan/

http://nptechguide.pbwiki.com/

7. Domain Email and Website: $10/yr www.mynonprofit.org [email_address]

Basic Content

Organization news

Program information

Board and staff list

Donor list

990

Contact us

Directions

Search

FAQs

Document publishing

Enhanced Content

Email lists

Online donations

Weblog

Discussion forums

Event calendar

Compliance with web standards / accessibility

Advanced Content

Event registration

Multiple database integration (single view of customer)

Multi-lingual support

By Carrie Bickner By Kelly Goto & Emily Cotler

www.GuideStar.org / www.NetworkforGood.org

www.GroundSpring.org/learningcenter

www.icthubknowledgebase.org.uk/ strategydevelopment

www.epolitics.com/download-online-politics-101/

wiki.dreamhost.com/index.php/Non-profit_Discount

www.aiso.net

www.SiteKreator.com

www.DemocracyInAction.org

www.CivicSpaceLabs.org (Groundswell)

www.idealware.org

www.commoncraft.com

http://tinyurl.com/4t9ytx

Blog Flickr MySpace YouTube

Weblogs

Writing ordered by most recent items first

Focus on a defined set of topics

Publish “feeds” (RSS*) so people can “subscribe” to updates

One or more authors

Basic website content management system

* RSS 2.0 = Really simple syndication

www.bloglines.com

www.soscs.blogspot.com

www.Vox.com

http://tinyurl.com/ys8a5n

http://tinyurl.com/62e7ob

www.dotorganize.net

www.flickr.com/npowermichigan

http://www.fashionofgoodwill.org/

http://tinyurl.com/24lnfd “ After only six weeks the blog is averaging over 600 readers a week!! We’re retaining more than 25% of our readers and converting better than 3% into online shoppers. Considering … (we’ve) only been up for about 90 days, we’re obviously very pleased so far with the results.” Brendan Hurley, Senior Vice President of Marketing & Communications, Goodwill of Greater Washington

images.businessweek.com/mz/07/24/0724_6insiid_a.gif

http://hub.witness.org/

www.MySpace.com/nonprofitorganizations

www.myspace.com/thehumanesociety

www.diosacommunications.com/ myspacebestpractices.htm

apps.facebook.com/causes/about

… Suzanne Plopper, for instance, is trying to raise $72,000 to help send 900 girls to school in Burkina Faso over the next three years. . . As of Tuesday, 754 people had donated $21,309 to Ms. Plopper’s cause, putting it in second place among the organizations working internationally in the Parade version of the contest. Source: Charities Vie for Prizes in Online Giving Experiment, by Stephanie Strom, January 31, 2008.

www.ning.com

www.twitter.com

www.pewinternet.org/PPF/r/244/report_display.asp

Source: Survey of 2,054 respondents. See http://www.pewinternet.org/PPF/r/244/report_display.asp.

www.MobileActive.org

www.SecondLife.com

www.nonprofitcommons.org/about

The American Cancer Society has had success in raising real money with virtual walkathons in Second Life. . . . A few hundred avatars did that walk in 2005, raising $5,000. This year’s walk has raised $82,000 at a cost of $4,200 — and it will not take place until the end of next month. Source: Foundation With Real Money Ventures Into Virtual World, by Stephanie Strom, July 22, 2007.

http://tinyurl.com/5nasak

http://tinyurl.com/6rfb8t

www.slideshare.net/awolber/