Introduction to Twitter and HootSuite

Introduction to Twitter and HootSuite November 10, 2011 Andy Wolber / @awolber / wolberworks.com / 313-595-2017 Handout: http://wolber.me/TwitterHandoutTwitter1. Create account-- Where possible, keep naming across multiple services- Personal (example: @webb)- Organizational (example: @TechSoup)- Specific program (example: @TSGreenTech)2. Customize settingsAbsolutely must do:- Add website- Add bio- Add photo or logo- Customize colorsHelpful, but not necessary in all cases:- Add location- Customize image background (1280 x 800)- Mobile settings- Customize notifications3. Follow accounts- Use Twitter’s “Who to Follow” functions:-- Find Friends-- Browse interests or Search by keyword-- View suggestions is most useful AFTER you’ve followed a set of other accounts4. Search- By hashtag (e.g., #nptech)Related Article: “30 Super Useful Nonprofit Hashtags -- Twitter Chats, Too!”- Advanced search offers many options, including location5. Tweet- Write concisely: length matters. Be especially careful when cross-posting.- Link shorteners: t.co, ow.ly or bit.ly (you can use a custom domain, e.g., wolber.me, fortracking)- Add a photo and/or location.- Use Twitter accounts when referring to people or locations, if possible (e.g., @awolber notAndy Wolber).

- #not #everything #should #be #a #hashtag.- Conferences and events should have an official hashtag (e.g., #11NTC)6. Use lists- Lists enable you to follow users outside of your main Twitter stream- Lists group accounts for varying reasons: interests (e.g., @Philanthropy411/foundations-list-1), geography (e.g., @NatlCouncilNPs/stateassociations), roles (@HandsOnNetwork/disaster-relief)- Create lists when you want to simplify following groups of accounts by others7. Third Party Apps- BufferApp.com manages scheduling of Tweets- Tweetwally.com and Twijector.com display Tweets based on various search criteria, which isuseful for conferences.- Chatter.com provides a “private” version of Twitter, with information accessible to everyonewith an email address within your domain (e.g., wolberworks.com)- PollEverywhere.com enables real-time polling of groups via the web, SMS/texting or Twitter.- Summify.com highlights the most popular links from your Twitter, Facebook and RSS streams.HootSuite1. Create account- Sign up for the free, ad-supported version that supports 5 social profiles and 2 RSS feeds athttp://HootSuite.com/plans.- Connect to Twitter (also can connect to Facebook, LinkedIn, Foursquare, Wordpress andothers)2. Customize settings- Customize Tabs- Customize Columns3. Post- Save Drafts- Schedule Tweets / Posts4. Manage users- You can manage multiple users with varying permission levels- For example, “Publishing” can display posts requiring approval5. Gain insight- Clicking on a Twitter username in HootSuite provides additional information about the user,including the user’s Klout.com score- HootSuite analytics provides a variety of analysis tools, including the number of followers,

retweets, links clicked, etc.6. Related apps- MediaFunnel.com is a similar tool that charges $1 per user or $1 per social media channel(whichever is greater)- Seesmic and TweetDeck are similar services that enable a single user to manage multipleaccounts. Twitter purchased TweetDeck in May 2011.7. Other ResourcesWebsites- TechSoup’s NPSocialMedia101 wiki at http://npsocialmedia101.wikispaces.com/Twitter- www.SocialBrite.org- www.Frogloop.comPeople- Beth Kanter: www.bethkanter.org, @kanter- John Haydon: www.johnhaydon.com, @johnhaydonArticles- “Five Ways to Integrate Social Media into Your Nonprofit’s Website”Booklets- SMOBooks.com offers both the Twitter Tracker and Blog [Log] booklets for $6 eachBook- Twitter for Good by Claire Diaz-Ortiz

Introduction to Twitter and HootSuite

by Andy Wolber on Nov 09, 2011

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Introduction to Twitter and HootSuite — Document Transcript