Improving Your Website   20071109
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Improving Your Website 20071109

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Basic resources for nonprofits to use when considering a website redesign

Basic resources for nonprofits to use when considering a website redesign

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Improving Your Website   20071109 Improving Your Website 20071109 Presentation Transcript

  •  
  • Andy Wolber [email_address] www.NPowerMichigan.org Website and Internet Strategy
  • NPower’s Mission
    • To inspire and empower nonprofits to use technology to better serve their communities.
  • NPower Locations Los Angeles Seattle Portland Denver Phoenix Philadelphia Washington D.C. Charlotte Indianapolis Detroit New York Atlanta Texas
  • NPower Michigan Services
    • Technology Purchasing Guide: www.npowermichigan.org/resources/
    • TechTrek: group technology assessment and planning
    • Managed Services: help desk, updates, remote troubleshooting, strategic planning
  • www.slideshare.net/awolber/
    • name
    • org/job
    • what you hope to learn today
    It’s all about you …
  • Basic Content
    • Organization news
    • Program information
    • Board and staff list
    • Donor list
    • 990
    • Contact us
    • Directions
    • Search
    • FAQs
    • Document publishing
  • Enhanced Content
    • Email lists
    • Online donations
    • Weblog
    • Discussion forums
    • Event calendar
    • Compliance with web standards / accessibility
  • Advanced Content
    • Event registration,
    • Multiple database integration (single view of customer)
    • Multi-lingual
  • http://www.nonprofittips.com/is-my-web-site-ineffective-an-introduction/
  • www.roguelibrarian.com/shoestring/
  • www.gotomedia.com/resources.html
  • Begin by offering comprehensive basic information Currently offered by Client Currently in development by Client Information that needs to be added to Client X X Best-in-class hospitals offer comprehensive information describing their service offerings. This type of information is unique to Client and must be internally developed and managed. Information that exists but needs to be supplemented
  • Next, offer features and functions equivalent to best-in-class hospital offerings… Features that need to be added to Client.org The features and functions below could be developed internally or contracted out. Features that exists but need to be supplemented Currently offered by Client Currently in development by Client X X
  • … and those features and functions most requested by Longview residents Request a prescription refill Receive test results Receive health information as it relates to you Access patient records Receive condition status updates Request or schedule an appointment Communicate with doctors or nurses Communicate with insurance provider Access pre-registration information Send complaints or compliments Access billing records Access general health information Group 1-Very High Interest Group 2-High Interest Ease of Implementation
    • Phase l recommendations
    • Access pre-registration information
    • Send complaints or compliments
    • Access general health information
    • Receive health information as it relates to you
    • Phase ll recommendations
    • Communicate with doctors and nurses
    • Communicate with insurance provider
    • Request or schedule an appointment
    • Phase III recommendations
    • Access billing records
    • Receive test results
    • Access patient records
    • Receive condition status updates
    Longview residents want information that is specific to them—PERSONALIZATION is key! =Easy =Difficult
  • Client Phase I Conceptual implementation
    • All employees must be provided easy and convenient access to the intranet.
      • Company-wide news might also be extended to incorporate external information about competitors
      • Scheduling software needs to address two different issues: patient/doctor/service scheduling as well as internal personnel (and volunteer) calendars. Microsoft Exchange can handle the latter, while another package handles the customer scheduling.
      • Workflow management includes the listing of documents pending review/approval, as well as tasks assigned.
      • Search functionality, depending on volume, can likely be handled by Microsoft server products
      • Web templates include pages that people can use to design and create their own pages, after receiving appropriate approval from the web team.
    Personnel directory Company wide news Email and scheduling Workflow management (to do) Reference: Policies and procedures Web team info and templates Search, site directory, FAQs Phase I
  • Client Phase II Conceptual implementation
    • This phase begins to add additional functionality, including interactive forms and department level information sharing tools.
      • Employee HR self-service: Strong candidate for outsourcing. The companies listed as potential application service provider for Client health plans are also excellent candidates. However, migrating existing data from current systems may be an issue.
      • Internal policy/procedure manuals should be available online. Where possible, a web-based process (forms, workflow) should be created that will ensure proper procedure is automatically followed.
      • In this phase, internal sites begin to be developed and the central document repository (where standard files, such as letterhead, business cards, reports are stored) is populated.
      • Discussion and message board tools should be available for use on specific projects, in addition to being available company-wide.
      • Access to internal reports via a standard (and customizable) query tool that can connect with appropriate data sources is essential.
    Personnel directory Company wide news Email and scheduling Workflow management (to do) Reference: Intranet Policies and procedures Web team info and templates Search, site directory, FAQs Employee HR self-service (Benefits, forms) Online internal policy manual / procedures (automated where possible) Department level pages Central document repository; Access to reports Discussion and message boards Phase I Phase II
  • Client Phase III Conceptual implementation
    • In the next phase of implementation, the focus is on further connecting the intranet portal to other applications.
      • Performance management system can be used to not only provide access to personalized historic performance information, but also provide suggestions for performance improvement opportunities, where appropriate, based on standards.
      • Email list management, which should already exist for external marketing purposes, should be extended and opened-up internally. This would enable people to set-up easy auto-subscribe/unsubscribe lists for specific projects or issues.
    Personnel directory Company wide news Email and scheduling Workflow management (to do) Reference: Intranet Policies and procedures Web team info and templates Search, site directory, FAQs Employee HR self-service (Benefits, forms) Online internal policy manual / procedures (automated where possible) Department level pages Central document repository Discussion and message boards Phase I Phase II Connection to Financial Information and reporting Integrated performance management system Access to other internal application Informaiton on competitors Email list management Phase III
  • www.npowermichigan.org
  • www.tacs.org/service/dirtemplate.asp?pID=38
  • www.mnaonline.org
  • www.coloradononprofits.org
  • www.liftwrc.org
  • www.thewomensresourcecenter.org
  • www.csmacomb.org
  • www.catholiccharitiesusa.org
  • www.cofccc.org
  • www.victoryhousing.org
  • www.lcunitedway.org
  • www.uwsem.org
  • www.federation548.org
  • www.communityyouthservices.org
  • www.apple.com
  • www.redcross.org
  • www.goodwill.org
  • www.google.com
  • www.volunteermatch.org
  • www.techsoup.org/learningcenter/webbuilding/
  • www.onenw.org/toolkit
  • http://www.idealware.org/articles/fgt_cms_simple_sites.php
  • www.GuideStar.org / www.NetworkforGood.org
  • www.SiteKreator.com
  •  
  • www.CivicSpaceLabs.org (Groundswell)
  • Weblogs
    • Writing ordered by most recent items first
    • Focus on a defined set of topics
    • Publish “feeds” (RSS*) so people can “subscribe” to updates
    • One or more authors
    • Basic website content management system
    * RSS 2.0 = Really simple syndication
  • www.soscs.blogspot.com/
  • Common Craft’s “RSS in Plain English” http://www.blip.tv/file/205570/
  • www.bloglines.com
  • www.Vox.com
  • Use lots of online applications! Blog Flickr MySpace YouTube
  • www.JohnEdwards.com
  • Social Networking
  • Blog.johnedwards.com
  • www.flickr.com/people/forallofus/
  • www.flickr.com/photos/npowermichigan
  • www.myspace.com/johnedwards
  • www.MySpace.com/nonprofitorganizations
  • www.YouTube.com/profile?=johnedwards
  • www.JohnEdwards.com/action/networking/
  • www.useit.com
  • New innovations?
  • www.NetSquared.org
  • http://docs.google.com/View?docid=ddnmpks4_23dh52wt
  • www.MobileActive.org
  • http://mfamobile.mfa.org/
  • http://www.boston.com/news/local/articles/2007/06/09/the_sound_of_success_on_the_web/
  • http://www.thevision2020.com/LocateSexOffenders.aspx
    • Andy Wolber
    • [email_address]
    • 313-309-1665