Email is Here to Stay (Baydin Defrag 2009)
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Email is Here to Stay (Baydin Defrag 2009)

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During the Defrag 2009 conference, Alex Moore from Baydin presented some data about the differences in the way people use Twitter vs. Email and how those differences will lead email to change during ...

During the Defrag 2009 conference, Alex Moore from Baydin presented some data about the differences in the way people use Twitter vs. Email and how those differences will lead email to change during the next few years.

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Email is Here to Stay (Baydin Defrag 2009) Email is Here to Stay (Baydin Defrag 2009) Presentation Transcript

  • Email is here to stay(with a few new tricks)
    Alex Moore
    Baydin
    @awmoore
    alex@baydin.com
  • A little methodology
    Generated statistics using:
    Enron Email Corpus (252,000 messages)
    www.cs.cmu.edu/~enron/
    http://www.isi.edu/~adibi/Enron/Enron.htm
    Random Twitter Corpus (490,000 tweets)
    Twitter Streaming API (“Gardenhose”)
    Collected since 11/5
  • Email allows rich communication
    Rich in Content
    Rich in Conversation
    Rich in Control
  • Rich Content
    87.6% of Email is 141 characters or more
  • Rich Conversation Structure
    41.9% of emails are “multi-recipient”
    More than one address in To/CC fields
    5.6% of tweets are “multi-recipient”
    1/4 multi-RT
    Otherwise, spam-heavy
  • Rich Controls
    Only 0.5% of email messages were broadcast publicly to the entire company
    Only 1.9% of email messages were publicly broadcast to a full site
  • Can an old communications metaphor learn new tricks?
    Web 2.0 Technology beats email with:
    Lower barriers to entry
    Publicly searchable data
    Immediate public validation
    Opt-in publishing
  • Lowering the Barrier
    140 character limit is a psychological boon – we worry less about sending a message
    Email is moving toward shorter messages
    The rise of mobile phones
    Conditioned from using web 2.0 services
  • Searchable Expertise Data
    Publicly searchable data is very valuable
    “Interesting” is incredibly relative inside companies – what’s interesting is what relates to current projects
  • Searchable Expertise Data
  • Searchable Expertise Data
  • Will Email get a “Like” button?
    Twitter users who “stick” are often the ones who get early @replies and early retweets
    Feedback from email is often private
    How can we publicly acknowledge and encourage public sharing of useful material?
  • Opt-In Publishing
    Mailing list traffic “fills up their email with discussions they don't want to subscribe to”
    Just last night
    Mailing lists will become more like activity streams
  • Summary
    Email has a major advantage in the complexity of the relationships and content it can express
    Web 2.0 technology promotes public sharing and creates valuable searchable data
    Email will still be here in 5 years, but it will look like a combination of email and Web 2.0
  • References
    Data + VM Image will be available after 11/14 at http://www.baydin.com/blog
    Enron Email Corpus
    Original Data: http://www.cs.cmu.edu/~enron/
    MySQL Version: http://www.isi.edu/~adibi/Enron/Enron.htm
    PST file format: http://petewarden.typepad.com/searchbrowser/2008/03/how-to-conver-1.html
    Random Twitter Corpus (490,000 tweets)
    Twitter Streaming API (Gardenhose “spritzer” stream)
    A few papers worth reading:
    http://ella.slis.indiana.edu/~herring/honeycutt.herring.2009.pdf
    http://www.danah.org/papers/TweetTweetRetweet.pdf
    http://www.isi.edu/~adibi/Enron/Enron_Dataset_Report.pdf
  • Thanks!
    http://www.baydin.com
    alex@baydin.com
    @awmoore