Mobile Experiences: What They Can Do For Your Story

MOBILE EXPERIENCESwhat they can do for your story This slideshare is adapted from a workshop run by Awkward Hug for The Tribeca Film Fellows in April of 2012.

Mobile offers a unique storytelling opportunity. As a tool, phones allow creators to design experiences that are contextual to the user.

A N A T OM Y OF M OB ILE A S A T OOL Think of your story as inputs and outputs; start by thinking about user’s actions and desired reactions. RSS/Social RSS/Social Outputs Audio Audio Inputs Photos Photos GPS location Video MOBILE Video Physicality SMS SMS Time Time

Example: With the Facebook app the inputs are GPS location (checking in), photo, and video. These enter the social network’s feed, which is the output. RSS/Social RSS/Social Outputs Audio Audio Inputs Photos PhotosGPS location Video MOBILE VideoPhysicality SMS SMS Time Time

R OLE OF M OB ILE IN ST OR Y Tell a Story - Using mobile as the primary platform for story delivery Propel Story - Using mobile as a platform among others Extend Storyworld - A mobile experience Role of Mobile in Story that immerses the user in the storyworld rather than injecting the user as a character. Promote - Acts as “bonus” material for a story’s audience

T H E U S E R S R O LE I N T H E S T O R Y A user can play a variety of roles - the main character, a character among many, a witness along for a ride, or an empathetic bystander. Immersed in Storyworld Main Character Relate YOU Character

case: TELL A STORYZombies, Run!

Z OM B IE S, R U N ! GPS Location Audio Time Tell a Story Main Character

Z OM B IE S, R U N ! GPS Location Audio Time Tell a Story Main Character“Zombies, Run! is about making thethrill of running even better with agame and a story delivered throughyour headphones. We’re makingrunning more fun, more exciting, andmore addictive for everyone... AndZombies, Run! works anywhere - in apark, along a beach, in the city, evenon treadmills!” - Six to Start’s Promo Blurb

Gy da Ar be rcase: PROPELRed Cloud Rising

R E D C LOU D R ISIN G SMS Propel a Story Character

R E D C LOU D R ISIN G SMS Propel a Story Character “‘Red Cloud Rising’ is theater outside the theater. It unfolds like real life, especially in the way we deal with people these days, not just in person but through phone calls, texts and e-mails. But it is more personally engaging than traditional theater. You can’t just sit back and watch (or fall asleep) during the performance...

R E D C LOU D R ISIN G SMS Propel a Story Character In short, the main character in ‘Red Cloud Rising’ is you.” - New York Times

La nc e W eil ercase: EXTENDPandemic 1.0

P A N D E M I C 1. 0 GPS Location Physicality Photos Videos Time Extend Storyworld Neighbor

GPS locationP A N D E M I C 1. 0 Physicality Photos Videos Extend Storyworld Neighbor Time “A Storyworld experience.” - Lance Weiler, creator “unites film, mobile and online technologies, props, social gaming, and data visualization...” – Sundance Film Festival program description.

GPS locationP A N D E M I C 1. 0 Physicality Photos Videos Extend Storyworld Neighbor Time 50 phones were circulated throughout the festival in biohazard bags with the hand cranks to charge them. When activated, the phones presented a series of morality questions; they were then asked to "shoot a photo with your eyes closed." When the phones made their way back to Mission Control, users could set them on the Microsoft Surface table located in the center of the room to access the media on the phone.

case: PROMOTEPretty Little Liars

P R E T T Y LI T T LE LI A R S - S M S SMS Promote Guest Texts from Pretty Little Liars: • Remind the audience to watch; and • Allow viewers to relate to the characters

P R E T T Y LI T T LE LI A R S - A P P RSS/Social Promote Guest The Pretty Little Liars App: • Viewers have easy access to story info and; • Can tout their loyalty by playing the trivia game with their friends

BUILDING MOBILEEXPERIENCESdesign + process

B A S IC M OB ILE /S T OR Y D E S IG N How involved is your mobile app to your storytelling experience? Tell a Story Propel Storyline Extend Storyworld Promote How does your user fit into your story? Main Character Character Neighbor Guest

B A S IC P R OD U C T ION P R OC E S S • Figure out what you want your mobile component to do, then explore the features Design that would best accomplishes this goal • Check out what other creators have done for inspiration (always ask how it could have ben done better) Prototype Test • Build a prototype that mimics the actions and reactions; inputs and outputs (remember, your prototype doesn’t have to be digital) • Test, test, test. • Refine, refine, refine. Boom!

YOU R PR ODU CTION PR OCESS ARE YOU A PROGRAMMER? NO YES DO YOU KNOW A PROGRAMMER? NO YES

DO IT THEHACK IT! TRADITIONAL User Journey Design WAY Wireframes Feature List Feature List + Stories Resource Assessment Prototype Hack it Together Test Test Iterate

U SE R J OU R N E Y + F E A T U R E LIST • User Journey: Describe, in words and doodles, what the user will do with your tool from the time they pick up the phone to the time they put it down • Feature List: Use this to list each action and reaction... this is what you have to build (keep it literal) Example: connect to Facebook, take photos, upload photos, share photos...

T I P S F O R U S I N G O N LI N E T O O LS File Naming BAD Good :) • No Spaces • No Caps • Just Underscores Convert YouTube and Vimeo Videos to MP4 format fast at keepvid.com

1¢SM S / CALL-IN - TW ILIO pe rSTwilio makes telling stories with calls and text messages MSeasy and scaleable or C all

FR EEM OB ILE SIT E - G OM O (foGOMO is an easy to use tool that makes an already existing r 1ysite into a super slick looking mobile site. ea r)

KiA N D R OID & iOS A P P B U ILD E R - R E D F OU N D R Y nd ofRed Foundry allows you to build your app for free, but you F REhave to pay to publish it to the iTunes store. E

KiA N D R OID & iOS A P P B U ILD E R - R E D F OU N D R Y nd ofRed Foundry has built software that simplifies the production F REprocess with widgets, or bits of code that already do things and Ecan be customized.

A N D R OID & iOS A P P B U ILD E R - A P P S B A R FR EE FRAppsBar is the only totally free app building and publishing EEtool that requires no coding. The trade-off is a limited FRability to customize the look of your app’s interface. EE

A N D R OID & iOS A P P B U ILD E R - A P P S B A RBe creative with what you have.... Push new content to { users with your blog! RSS FeedDynamic Real-Time AudioContent Social Media Feed Real-Time Video { Real-Time Blogging Photos Videos Photo + Video Galleries Static Social Media Pages ImagesContent Audio Adventures Audio Surveys + Forms Submitted forms are Text emailed to the creator...

YOU R HOSTS Julie@awkward_hug Jim @jimbabb

Ok peeps, go make something awesome! Want to know more about us? Email: hello@awkwardhug.com

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Mobile Experiences: What They Can Do For Your Story

by Julie Babb

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