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designsherpa2
designsherpa2
designsherpa2
designsherpa2
designsherpa2
designsherpa2
designsherpa2
designsherpa2
designsherpa2
designsherpa2
designsherpa2
designsherpa2
designsherpa2
designsherpa2
designsherpa2
designsherpa2
designsherpa2
designsherpa2
designsherpa2
designsherpa2
designsherpa2
designsherpa2
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designsherpa2

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  • Transcript

    • 1. The Hidden Power of Social Media: Increase Google Rank Grow Web Traffic Build Community and Engagement Drive Leads and Referrals Adam Japko President, Network Communications Magazines and Social Media Marketing Author WineZag http://winezag.wordpress.com
    • 2. Social Media explosion   “ 44% of Internet users will visit a social network monthly in 2009”   “ 85% of social media users thought companies should interact with their consumers through social media”    “ Nearly 6 out of 10 Americans who use social media interact with companies on social media sites” “ The fastest growing segment of social media users is people between the ages of 35 and 55 years old.”
    • 3.  
    • 4. Web site Facebook Twitter Other Soc. Id’s Blog
    • 5. We Are Driven to Help Our Clients on the Social Web Based on Our Own Results Our magazines increased unique website visitors by 23% in two months by regularly sharing content and aggressively building our social networks Lesson’s learned: 1) It’s powerful 2) It is time consuming 3) It creates results 23% 272,500 23% 58,064 53,583 47,322   26% 20,000 22% 5,191 4,694 4,244 SLH&L 27% 30,000 22% 8,054 7,699 6,622 SH&L 8% 60,000 5% 4,538 4,904 4,329 NE Home 18% 50,000 31% 6,462 5,787 4,948 Mtn Lvng 28% 20,000 47% 5,635 4,491 3,846 KCH&G 17% 30,000 15% 5,033 4,682 4,359 CH&L 56% 30,000 13% 16,664 15,673 14,763 AH&L 20% 32,500 54% 6,487 5,653 4,211 At Home Web % Print Distr 2-mo %CH Aug Jul Jun   Unique visits:
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    • 13. Real Estate Social Media Gets Going www.realpropertyalpha.com
    • 14. Realpropertyalpha.com
    • 15. Even Just Me: My Experience Six Months into a Social Media System
    • 16.  
    • 17. A custom, turnkey Internet marketing tool for Design Professionals
    • 18. For a low monthly fee, Design Sherpa will develop and execute a complete social media program for a new kind of Internet marketing presence. We eliminate the risk, time expenditure, and complexity of using these tools. DesignSherpa is a system that saves you time and gets results <ul><li>Social media success requires full system/multiple tools </li></ul><ul><li>Regular content sharing is essential </li></ul>
    • 19. How does it work?
    • 20. Customized Blog Look and Feel <ul><li>Two posts a week: Participate as much as you like </li></ul><ul><li>Product and Project Galleries </li></ul><ul><li>E-commerce functionality </li></ul><ul><li>Customized categories and posts </li></ul><ul><li>Email list building and lead capture </li></ul>
    • 21.  
    • 22. Design Sherpa Summary <ul><li>What it is </li></ul><ul><li>Turnkey social media marketing solution </li></ul><ul><li>Low monthly fee </li></ul><ul><li>Simple, powerful, customizable </li></ul><ul><li>Dedicated account manager coordinates whole program with you </li></ul><ul><li>[email_address] </li></ul><ul><li>http://design-sherpa.com </li></ul><ul><li>Benefits for your company </li></ul><ul><li>Higher search engine visibility </li></ul><ul><li>More web traffic </li></ul><ul><li>More leads </li></ul><ul><li>Increased word-of-mouth / More referrals </li></ul><ul><li>More sales </li></ul><ul><li>Copy of this presentation at: </li></ul><ul><li>http://www.slideshare.net/awjapko/designsherpa </li></ul>

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