The Hidden Power of Social Media:
Increase Google Rank
Grow Web Traffic
Build Community and Engagement
Drive Leads and Ref...
There Are Two Legitimate Social Media
Marketing Paths for Real Estate
Professionals
People You Already Know:
(1) Social Ne...
Social Media’s Role in an Integrated Marketing
Plan: Content Marketing and Social
Networking
Social Content Sharing Radically
Changes Consumer Web Habits
Web
site
Web
site FacebookFacebook
TwitterTwitter
Other
Soc.
Id’s
Other
Soc.
Id’s
BlogBlog
Found in large
search stream…..
•Benefits from
long tail searches
•Trusted site/blog
•Consistent topics
•Keywords and
language matter
Social media
marketing
A custom, turnkey, integrated Internet marketing system for Real
Estate Professionals
Optimize Time and Money Driving
Web Results With Social Media Tools
How does it work?
Online Community
Manager
Here is How BrokerSherpa Works
Homes
Featured Agents
How does it work?
Online Community
Manager
Agent Child
Blogs
Here is How BrokerSherpa Works
Homes
Featured Agents
Thank You
Ask Us About the Best
Program To Drive Leads
and Your Personal Brand
More: BrokerSherpa.com
About Us: NCI.com
BrokerSherpa NAR November 2010
BrokerSherpa NAR November 2010
BrokerSherpa NAR November 2010
BrokerSherpa NAR November 2010
BrokerSherpa NAR November 2010
BrokerSherpa NAR November 2010
BrokerSherpa NAR November 2010
BrokerSherpa NAR November 2010
BrokerSherpa NAR November 2010
BrokerSherpa NAR November 2010
BrokerSherpa NAR November 2010
BrokerSherpa NAR November 2010
BrokerSherpa NAR November 2010
BrokerSherpa NAR November 2010
BrokerSherpa NAR November 2010
BrokerSherpa NAR November 2010
Upcoming SlideShare
Loading in...5
×

BrokerSherpa NAR November 2010

309

Published on

BrokerSherpa is a turnkey social media service for real estate professionals looking to deploy social media tools in their internet mareketing

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
309
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • It’s happening all around us --- most importantly, your customers are increasingly using these technologies to learn about home design issues and to interact directly with others: like-minded consumers, as well as suppliers of products and services. The growth in these social media platforms is coming from the same demographics as your target affluent customers.
  • A Custom……….Turnkey……..Internet marekting tool
  • Walk through this diagram carefully…..especially noting the role of the Design Sherpa account manager……..stress FRESH, FREQUENT flow of content…something very time consuming and difficult for most companies to contemplate. It is what is required for results. CONTENT IS CUSTOMIZED BASED ON OUR INTERVIEW OF YOU….re: relevant content, etc.
    We believe in content marketing, and house all the content at the blog level. We share from there. The blog can also share stuff from their website and drive traffic from there. We are always measuring engagement levels and tweaking content approach for each sherpa client to drive maximum engagement.
    Also, the sherpa coordinator will help in selecting functionality and design for the blog, and will lead the set up and lead the recruitment process for FB, Twitter, and Blog. They will answer all your questions about URLs, ecommerce, publishing schedules, any involvement you want, etc.
    We recommend some involvement to insure that your personality comes through but making sure the program is not heavily reliant on your time commitment.
  • Walk through this diagram carefully…..especially noting the role of the Design Sherpa account manager……..stress FRESH, FREQUENT flow of content…something very time consuming and difficult for most companies to contemplate. It is what is required for results. CONTENT IS CUSTOMIZED BASED ON OUR INTERVIEW OF YOU….re: relevant content, etc.
    We believe in content marketing, and house all the content at the blog level. We share from there. The blog can also share stuff from their website and drive traffic from there. We are always measuring engagement levels and tweaking content approach for each sherpa client to drive maximum engagement.
    Also, the sherpa coordinator will help in selecting functionality and design for the blog, and will lead the set up and lead the recruitment process for FB, Twitter, and Blog. They will answer all your questions about URLs, ecommerce, publishing schedules, any involvement you want, etc.
    We recommend some involvement to insure that your personality comes through but making sure the program is not heavily reliant on your time commitment.
  • BrokerSherpa NAR November 2010

    1. 1. The Hidden Power of Social Media: Increase Google Rank Grow Web Traffic Build Community and Engagement Drive Leads and Referrals
    2. 2. There Are Two Legitimate Social Media Marketing Paths for Real Estate Professionals People You Already Know: (1) Social Networking  Known prospect and past client engagement  Social network (FB) focused  Blog as a farm tool  Primary focus: Networking with known prospect base People You Want to Know But Don’t Yet Know: (2)Content Marketing  Active property buyers and sellers search lots of stuff, lots of opportunities to be found  Content marketing allows active buyers/sellers to find the information they want… and you….simultaneously  Social networks (FB) primarily used to distribute content that live on web  Blog content builds audience of new prospects through keyword build up over time  Blog content drives increased keyword and organic search results for main site  Primary focus: New prospects
    3. 3. Social Media’s Role in an Integrated Marketing Plan: Content Marketing and Social Networking
    4. 4. Social Content Sharing Radically Changes Consumer Web Habits
    5. 5. Web site Web site FacebookFacebook TwitterTwitter Other Soc. Id’s Other Soc. Id’s BlogBlog
    6. 6. Found in large search stream…..
    7. 7. •Benefits from long tail searches •Trusted site/blog •Consistent topics •Keywords and language matter
    8. 8. Social media marketing
    9. 9. A custom, turnkey, integrated Internet marketing system for Real Estate Professionals
    10. 10. Optimize Time and Money Driving Web Results With Social Media Tools
    11. 11. How does it work? Online Community Manager Here is How BrokerSherpa Works Homes Featured Agents
    12. 12. How does it work? Online Community Manager Agent Child Blogs Here is How BrokerSherpa Works Homes Featured Agents
    13. 13. Thank You Ask Us About the Best Program To Drive Leads and Your Personal Brand More: BrokerSherpa.com About Us: NCI.com
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×