BrokerSherpa

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A presentation on the power of content for internet marketing using social media tools

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  • It’s happening all around us --- most importantly, your customers are increasingly using these technologies to learn about home design issues and to interact directly with others: like-minded consumers, as well as suppliers of products and services. The growth in these social media platforms is coming from the same demographics as your target affluent customers.
  • We established an Apartment Finder blog with interesting articles and industry-related information; we created an Apartment Finder Twitter account into which we stream much of this information and; and we encourage our employees to participate in their own individual and market Facebook pages and Twitter conversations.
  • A Custom……….Turnkey……..Internet marekting tool
  • The core product……..through which all content flows --- is a blog that you can customize to communicate the feel of your business. These are prototype samples
    Content can be soley done by us or the customer can blog away also. We provide full access. Totally customized categories and content. We rely on the client for feeding us some photos and post elements and we do the rest. We recommend they engage around comments and responses to inject their personalities.
  • Walk through this diagram carefully…..especially noting the role of the Design Sherpa account manager……..stress FRESH, FREQUENT flow of content…something very time consuming and difficult for most companies to contemplate. It is what is required for results. CONTENT IS CUSTOMIZED BASED ON OUR INTERVIEW OF YOU….re: relevant content, etc.
    We believe in content marketing, and house all the content at the blog level. We share from there. The blog can also share stuff from their website and drive traffic from there. We are always measuring engagement levels and tweaking content approach for each sherpa client to drive maximum engagement.
    Also, the sherpa coordinator will help in selecting functionality and design for the blog, and will lead the set up and lead the recruitment process for FB, Twitter, and Blog. They will answer all your questions about URLs, ecommerce, publishing schedules, any involvement you want, etc.
    We recommend some involvement to insure that your personality comes through but making sure the program is not heavily reliant on your time commitment.
  • Walk through this diagram carefully…..especially noting the role of the Design Sherpa account manager……..stress FRESH, FREQUENT flow of content…something very time consuming and difficult for most companies to contemplate. It is what is required for results. CONTENT IS CUSTOMIZED BASED ON OUR INTERVIEW OF YOU….re: relevant content, etc.
    We believe in content marketing, and house all the content at the blog level. We share from there. The blog can also share stuff from their website and drive traffic from there. We are always measuring engagement levels and tweaking content approach for each sherpa client to drive maximum engagement.
    Also, the sherpa coordinator will help in selecting functionality and design for the blog, and will lead the set up and lead the recruitment process for FB, Twitter, and Blog. They will answer all your questions about URLs, ecommerce, publishing schedules, any involvement you want, etc.
    We recommend some involvement to insure that your personality comes through but making sure the program is not heavily reliant on your time commitment.
  • BrokerSherpa

    1. 1. The Hidden Power of Social Media: Increase Google Rank Grow Web Traffic Build Community and Engagement Drive Leads and Referrals Adam Japko President, DigitalSherpa Network Communications, Inc Editor and Publisher WineZag http://wine-zag.com
    2. 2. There Are Two Legitimate Social Media Marketing Paths for Real Estate Professionals People You Already Know:  Social Networking  Known prospect and past client engagement  Social network (FB) focused  Blog as a farm tool  Features engagement in community  Primary focus: Networking with known prospect base People You Want to Know But Don’t Yet Know:  Content Marketing  Active property buyers and sellers search lots of stuff, lots of opportunities to be found  Content marketing allows active buyers/sellers to find the information they want… and you….simultaneously  Social networks (FB) primarily used to distribute content that live on web  Blog content marketing builds own audience of new prospects through keyword build up  Blog content drives website results through increased keywords and organic search results  Primary focus: New prospects
    3. 3. Social Media’s Role in an Integrated Marketing Plan: Content Marketing and Social Networking
    4. 4. Pingdom Study Reflects Change in Social Network Demographics Average Facebook user: 44 Years-old
    5. 5. Social Content Sharing Radically Changes Consumer Web Habits
    6. 6. Web site Web site FacebookFacebook TwitterTwitter Other Soc. Id’s Other Soc. Id’s BlogBlog
    7. 7. Evidence That Content Marketing Works to Drive Web Traffic
    8. 8.  Apartmentfinder.com traffic increases from 1.3M to 2.0M visits per month during the year following our blog launch and social content marketing campaign  Our social marketing activities drove a 54% total increase in monthly visitors without additional SEM investment
    9. 9.  Keyword traffic increases by 40% from 570K to 800K monthly visitors following social campaign launch  258K different searches drive 6.7M visits…..increased content and keyword creation works to drive organic traffic
    10. 10. “Now that the blogs have been live for some time, we are seeing stronger organic placement and overall web traffic monthly. The growth is building each month.” - Jared Miller, VP of Marketing  Since launching in late 2009, every property has experienced an increase in organic, non-paid traffic to their web sites  10 properties have realized an increase in organic traffic of more than 70%, and four of these have seen more than 100%  As a result, Bainbridge has been able to eliminate over $100,000 of annual online marketing spend in paid search advertising
    11. 11. Found in large search stream…..
    12. 12. •Benefits from long tail searches •Trusted site/blog •Consistent topics •Keywords and language matter
    13. 13. WineZag Proves Content Marketing for Audience and Follow Development
    14. 14. Social media marketing
    15. 15. A custom, turnkey, integrated Internet marketing system for Real Estate Professionals
    16. 16. Customized Blog Look and Feel •Two posts a week: Participate as much as you like •Featured Properties •Featured Agents •Customized categories and posts •Email list building and lead capture •Social Recruitment
    17. 17. How does it work? Online Community Manager Here is How BrokerSherpa Works Homes Featured Agents
    18. 18. How does it work? Online Community Manager Agent Child Blogs Here is How BrokerSherpa Works Homes Featured Agents
    19. 19. Agent Options and Service Levels Free Agent Agent Level I Agent Level II Agent Level III Agent Sherpa Suggested Retail Price $0 $100 $150 $325 $395 # of posts per month 0 2 3 4 8 "About Me" page and photo      Property Image Slider Self Serve Self Serve    Listing Posts Self Serve Self Serve    Embed video (virtual tours) Self Serve Self Serve    Create and auto update FB/TW     "what's my house worth" form     Email Support     Phone Support / Community Mgr   Featured Post Image Slider   Call Source #/ Lead Tracking   FB contact form   Google Analytics   Custom Header Design   Reporting   Comment Moderation   Map to Custom URL  Maximum Data 100 mb 100 mb 200 mb 300 mb 300 mb # Pages Designed 0 0 1 4 4
    20. 20. Optimize Time and Money Driving Web Results With Social Media Tools
    21. 21. Thank You Today’s goal was to advance everyone’s understanding of Social Media and BrokerSherpa as a business tool Facebook Adam Japko Twitter adamjapko Site: http://brokersherpa.com Company http://nci.com Blog http://wine-zag.com Email ajapko@nci.com http://www.slideshare.net/awjapko

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