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UPA 2011

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My overview of the UPA International Conference which was June 22-24th in Atlanta, Georgia.

My overview of the UPA International Conference which was June 22-24th in Atlanta, Georgia.

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  • 1. #UPA2011
    Designing for Social Change
    June 22-24
    Andrew Wirtanen
    @awirtanen
    UX Specialist, Atlantic BT
  • 2.
  • 3.
  • Keynote
  • 7. Paul Adams Facebook | @padday
    What is the average number of strong ties a person has?
  • 8. 4
  • 9. Paul Adams Facebook | @padday
    How many people do Facebook users directly communicate with per week?
  • 10. 4
    (6 per month)
  • 11. Paul Adams Facebook | @padday
    80% of phone calls are to the same 4 people.
  • 12. Paul Adams Facebook | @padday
    • Physiological limit of people we can keep up-to-date with: 150
    • 13. Average number of Facebook friends: 130-170
  • Paul Adams Facebook | @padday
    The Web hasn't changed the fundamentals of social science.
  • 14. Paul Adams Facebook | @padday
    The web is being rebuilt around people.
    People live in networks.
    Networks determine how people are influenced.
  • 15. Paul Adams Facebook | @padday
    The web is being rebuilt around people.
    photos
  • 16. Paul Adams Facebook | @padday
    2. People live in networks.
    Groups form around:
    On average, people have 4 groups.
  • 19. Paul Adams Facebook | @padday
    3. Networks determine how people are influenced.
  • 20. Paul Adams Facebook | @padday
    People look at the actions of others.
    "People who sit next to heavier eaters eat more."
  • 21. Paul Adams Facebook | @padday
    In the next 2-5 years entire business verticals will be disrupted by the social web.
  • 22. Design
  • 23. Alison Cox IBMInteractive
    Designing Mobile Sites & Apps
    • Decide what kind of app you want to create.
    • 24. WAP Wireless App Protocol
    • 25. Hybrid App
    • 26. Native App
    • 27. MEAP Mobile Enterprise App Platform
    • 28. Hold a "Visioning Workshop" with the team.
    • 29. Identify Personas, Priorities, Tasks, and Business Drivers.
    • 30. Don't assume developing same features/function as the site.
  • Alison Cox IBM Interactive
    • Wireframes
    • 31. Start with one platform.
    • 32. Develop a baseline estimate for # of screens.
    • 33. Articulate all assumptions & change requests.
    • 34. Tools mentioned: Axure, iRise, Visio, Balsamiq
    • 35. Design Implications
    • 36. Will need more screens to accomplish same tasks as website.
    • 37. Mobile devices have various resolutions.
  • Alison Cox IBM Interactive
    • Mobile Design Tips:
    • 38. Utilize all three modalities (visual, auditory, haptic).
    • 39. Mental models may be influenced by pre-existing channels (e.g. website).
    • 40. Design for task interruption.
    • 41. Ensure consistency between platforms when possible (e.g. naming).
    • 42. Understand differences between mobile platforms.
    • 43. Space out buttons!
  • Susan Weinschenk @thebrainlady
    Neuro Web Design
    • Your brain receives ~40 million sensory inputs/second.
    • 44. You are only consciously aware of ~40 of them.
    • 45. All others are subconciously absorbed.
  • Susan Weinschenk @thebrainlady
    Three Parts of the Brain:
    • New Brain
    • 46. Old Brain
    • 47. "Will it kill me?" (Danger)
    • 48. "Can I have sex with it?" (Sex)
    • 49. "Can I eat it?" (Food)
    • 50. Mid-Brain
  • Susan Weinschenk @thebrainlady
    • Two tables with jams:
    • 51. 6 jars
    • 52. 24 jars
    • 53. Which table had more purchases?
    • 54. The Old Brain wants control and can override the New Brain's immediate desires.
    • 55. Paradox: Options make us feel like we're in control, but too many can take the control away.
  • Susan Weinschenk @thebrainlady
    • People are social (mid-brain).
    • 56. Bystander Study Latane & Darley, 1968
    • 57. When surrounded by other people, we look to others to see what we should do.
    • 58. Other people's reviews matter more than experts. Chen, 2008
    • 59. Reciprocity: When Christmas cards are sent to strangers, they send them back. Kunz & Walcott, 1976
  • Susan Weinschenk @thebrainlady
    • Design Implications:
    • 60. Limit choice, provide defaults.
    • 61. Show reviews by friends.
    • 62. Give information before the form.
    • 63. People will fill out the form more frequently due to Reciprocity.
    • 64. People will react to scarcity.
    • 65. Stories are very powerful.
    • 66. When using pictures, make sure faces are looking at you, or at the product.
  • Sharron Rush Knowbility | @sharrush
    Top 5 Accessibility Mistakes
    Lack of good ALT text on images.
    Poor structure/in-page navigation. Use semantic markup.
    Lack of Keyboard Access.
    No labels for form fields.
    Insufficient contrast. Install an accessibility toolbar!
    How to find users for user research:
    • Google group for blind computer users
    • 67. Loop 11 remote database
    • 68. WebAIM on LinkedIn
  • Business
  • 69. Investing in User Research: Deciding what Research to Perform (panel)
    • Understand the client's goals.
    • 70. What are you trying to answer?
    • 71. What is going to be done with the results?
    • 72. What will be most effective?
    • 73. Look for research already completed by other teams.
    • 74. Utilize consultants if necessary.
  • Susan Dray @susandra
    Getting resources to do more.
    • Focus on risk rather than ROI.
    • 75. Make UX risks explicit in research proposals.
    • 76. Demonstrate how to manage risks with research.
    • 77. Prioritize challenges and make assumptions explicit.
    • 78. What is risk if assumptions are wrong?
    • 79. Be proactive.
    • 80. Synthesize research & accumulate knowledge.
    • 81. Anticipate research needs.
    • 82. Work across organization to understand mindsets.
  • Research Methods
  • 83. Can anyone learn to conduct usability testing? (panel)
    • Consensus:
    • 84. Amateurs doing UT is ok, but leave nuclear power plant control panels to the professionals.
    • 85. It takes a while to become a good moderator.
    • 86. Amateurs doing UT should not cause problems because it should be a group process to determine what gets fixed.
  • Jeff Sauro @MsrUsability
    • CUE studies show 20% agreement among UX reviewers.
    • 87. 51% if reviewing the same users.
    • 88. Agreement != Accuracy
    • 89. 5 users are enough to find 85% of the problems, given a probablity of 31% of a user encountering a problem.
    • 90. If problems are less obvious, you need more users.
  • Karis & Virzi formerly of Verizon
    Multiple research techniques are necessary.
    UT can't work by itself.
    4 Classes of Techniques:
    How product is actually used. Web Analytics
    How product is used in realistic context. Contextual Inquiry, Diary Studies, Ethnography
    How user reacts. Usability Testing
    How users feel. Surveys, Emails
  • 91. Karis & Virzi formerly of Verizon
    Case Studies:
    • DSL Setup (Verizon)
    • 92. Superpages.com
    Practical Advice:
    • Comparitive studies had more impact than any other research method.
    • 93. "If you don't get email feedback on your site, you're crazy!"
  • Rolf Molich DialogDesign, UK
    • Experienced usability professionals made fundamental mistakes in UT:
    • 94. Scripts were leading.
    • 95. Reports were hard to understand.
    • 96. The moderator and notetaker didn't coordinate notes.
    • 97. No or few positive findings.
    • 98. Moderator spent excessive time on unneccesary instructions/small talk.
  • Rolf Molich DialogDesign, UK
    • "Total Waste of Time" (TWOT)
    • 99. Forms
    • 100. Demographic Information
    • 101. Instructions (e.g. Think Aloud)
    • 102. We need to focus on quality.
  • UPA2012.org
    Leadership
    June 5-8