Re-Design of Peripheral Bus Stops TriUPA World Usability Day 2008 Presented by Andrew Wirtanen, HumanCentric

Agenda Our Team The Problem Scope of Project Research Users & Goals Design Sketches 3 Final Proposals

Our Team

The Problem

Scope of Project

Research

Users & Goals

Design Sketches

3 Final Proposals

The Team Human factors and design backgrounds Very ad hoc – Andrew guided the process Had already established rapport Transportation design discussed as a result of CityRacks

Human factors and design backgrounds

Very ad hoc – Andrew guided the process

Had already established rapport

Transportation design discussed as a result of CityRacks

The Problem Source: triangletransit.org

Source: triangletransit.org

Solution Scope Peripheral Bus Stops Hubs Payment Ticketing Personal Technology On bus

Process Scope Brainstorming Prioritization Research Users and Goals Iterative Design Ethnography Physical mockups Outside evaluation Iteration with users Feasibility assessment Personas

Brainstorming & Prioritization Bus stops are locally relevant Opportunities for improvement Potential to be highly visible Peripheral stops are less complex

Bus stops are locally relevant

Opportunities for improvement

Potential to be highly visible

Peripheral stops are less complex

Research Design competitions CHI 2007 MIT

Design competitions

CHI 2007

MIT

Research Transit authority long terms plans Materials online Calling transit authorities General goals Increased ridership Altering routes Rider amenities such as shelters Technology such as Wi-Fi access

Transit authority long terms plans

Materials online

Calling transit authorities

General goals

Increased ridership

Altering routes

Rider amenities such as shelters

Technology such as Wi-Fi access

Research Existing technologies

Existing technologies

Research Design Standards

Design Standards

Research Existing Transit Systems Dublin Bus System Boston MBTA – the “T” Chicago Transit Authority

Existing Transit Systems

Dublin Bus System

Boston MBTA – the “T”

Chicago Transit Authority

Users & Goals Where is the bus stop? Where am I? Which bus do I need? Which bus stop am I at? When does my bus arrive? How much will it cost me to ride the bus? I have a question but who do I ask? It is raining and I want to stay dry. Which bus comes to this stop?

Where is the bus stop?

Where am I?

Which bus do I need?

Which bus stop am I at?

When does my bus arrive?

How much will it cost me to ride the bus?

I have a question but who do I ask?

It is raining and I want to stay dry.

Which bus comes to this stop?

Design Sketches Team members asked to create 1-3 sketches

Team members asked to create 1-3 sketches

Design Sketches Team members asked to create 1-3 sketches

Team members asked to create 1-3 sketches

Design Sketches Team members asked to create 1-3 sketches

Team members asked to create 1-3 sketches

Design Proposal 1: “The Triangle”

Design Proposal 1: “The Triangle” Advantages Visibility Distinct branding/recognition Maintenance Conventional materials and installation Scalable Small footprint Disadvantages No arrival information No shelter No seating Accomodating horizontal textual information No on-demand information and emergency help

Advantages

Visibility

Distinct branding/recognition

Maintenance

Conventional materials and installation

Scalable

Small footprint

Disadvantages

No arrival information

No shelter

No seating

Accomodating horizontal textual information

No on-demand information and emergency help

Design Proposal 2: “Skinny”

Design Proposal 2: “Skinny” Advantages Conveys more detailed information Visibility Environmentally friendly Shelter and lighting Options for seating Room for advertising “ Cool” factor – image Can call for help Disadvantages Maintenance Complexity Cost Potential increase in workload for on-demand information

Advantages

Conveys more detailed information

Visibility

Environmentally friendly

Shelter and lighting

Options for seating

Room for advertising

“ Cool” factor – image

Can call for help

Disadvantages

Maintenance

Complexity

Cost

Potential increase in workload for on-demand information

Design Proposal 3: “E Ink”

Design Proposal 3: “E Ink”

Design Proposal 3: “E Ink” Advantages Conveys very detailed information Visibility Can call for help Recognizable bus symbol Shelter and lighting Disadvantages Maintenance Complexity Cost Potential increase in workload for on-demand information No seating

Advantages

Conveys very detailed information

Visibility

Can call for help

Recognizable bus symbol

Shelter and lighting

Disadvantages

Maintenance

Complexity

Cost

Potential increase in workload for on-demand information

No seating

Tying it Back to World Usability Day Putting the user at the center expands understanding and possibilities List of user goals helped generate improvements

Putting the user at the center expands understanding and possibilities

List of user goals helped generate improvements

Contributors Mauricia Blackwell Miranda Capra Daniel Hamilton Jon Howarth Jessica Phipps Jennifer Ross Tim Swezy Paul Tuorto Andrew Wirtanen Keon Pettiway Carl Seglem

Mauricia Blackwell

Miranda Capra

Daniel Hamilton

Jon Howarth

Jessica Phipps

Jennifer Ross

Tim Swezy

Paul Tuorto

Andrew Wirtanen

Keon Pettiway

Carl Seglem