One Step Removed: Using analytics, unmoderated tools, and client interviews to learn the most about your users.
Upcoming SlideShare
Loading in...5
×
 

One Step Removed: Using analytics, unmoderated tools, and client interviews to learn the most about your users.

on

  • 1,137 views

My slides from the UPA 2012 Ignite session: User Research on the Cheap with a Slidecast! ...

My slides from the UPA 2012 Ignite session: User Research on the Cheap with a Slidecast!

(If not listening to audio) Slide 11: If two links go to the same page, you can't tell which one the user clicked.

Statistics

Views

Total Views
1,137
Views on SlideShare
1,135
Embed Views
2

Actions

Likes
2
Downloads
28
Comments
0

2 Embeds 2

http://tweetedtimes.com 1
http://us-w1.rockmelt.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

One Step Removed: Using analytics, unmoderated tools, and client interviews to learn the most about your users. One Step Removed: Using analytics, unmoderated tools, and client interviews to learn the most about your users. Presentation Transcript

  • @ awirtanen
  • 100 clients/year Photo credit: lamont_cranston (flickr)
  • 20 hours/client Photo credit: Nati Devalle (flickr)
  • The client worksheet Atlanticbt.com
  • Prepare good questions Photo credit: Nicola Jones (flickr)
  • The client kickoff Photo credit: M.V. Jantzen (flickr)
  • Set up analytics! Photo credit: Ian Muttoo (flickr)
  • Where are your users from? Google.com/Analytics
  • How did they find your site? Google.com/Analytics
  • How are they looking at your site? Google.com/Analytics
  • What are they clicking on? Google.com/Analytics
  • What are they looking at? Attention vs. Scrolling Clicktale.com
  • Do they know the purpose of your site? FiveSecondTest.com
  • Do they know where to click? NavFlow.com
  • Is there previous research? Photo credit: Mike Bonnet Jr. (flickr)
  • Look at Facebook Photo credit: Ian Muttoo (flickr)
  • Look at TwitterPhoto credit: Fumi Yamazki (flickr)
  • Look at Pinterest
  • Look at customer support emailsPhoto credit: Duane Hess (flickr)
  • Then build your personas/profiles!Photo credit: Bearman2007 (flickr) Thanks! - @awirtanen