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One Step Removed: Using analytics, unmoderated tools, and client interviews to learn the most about your users.
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One Step Removed: Using analytics, unmoderated tools, and client interviews to learn the most about your users.

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My slides from the UPA 2012 Ignite session: User Research on the Cheap with a Slidecast! …

My slides from the UPA 2012 Ignite session: User Research on the Cheap with a Slidecast!

(If not listening to audio) Slide 11: If two links go to the same page, you can't tell which one the user clicked.

Published in: Design, Technology, Business
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Transcript

  • 1. @ awirtanen
  • 2. 100 clients/year Photo credit: lamont_cranston (flickr)
  • 3. 20 hours/client Photo credit: Nati Devalle (flickr)
  • 4. The client worksheet Atlanticbt.com
  • 5. Prepare good questions Photo credit: Nicola Jones (flickr)
  • 6. The client kickoff Photo credit: M.V. Jantzen (flickr)
  • 7. Set up analytics! Photo credit: Ian Muttoo (flickr)
  • 8. Where are your users from? Google.com/Analytics
  • 9. How did they find your site? Google.com/Analytics
  • 10. How are they looking at your site? Google.com/Analytics
  • 11. What are they clicking on? Google.com/Analytics
  • 12. What are they looking at? Attention vs. Scrolling Clicktale.com
  • 13. Do they know the purpose of your site? FiveSecondTest.com
  • 14. Do they know where to click? NavFlow.com
  • 15. Is there previous research? Photo credit: Mike Bonnet Jr. (flickr)
  • 16. Look at Facebook Photo credit: Ian Muttoo (flickr)
  • 17. Look at TwitterPhoto credit: Fumi Yamazki (flickr)
  • 18. Look at Pinterest
  • 19. Look at customer support emailsPhoto credit: Duane Hess (flickr)
  • 20. Then build your personas/profiles!Photo credit: Bearman2007 (flickr) Thanks! - @awirtanen

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