Alison Wildish, Head of Web Services & John Howell, Assistant Director (MIS) Why can’t I use your data? Can Web Services and CIS work together in harmony when it comes to the web? http://www.flickr.com/photos/zebble/6080622/sizes/l/

http://www.flickr.com/photos/quelsaa/2080736454/sizes/o/ Web Services

http://www.flickr.com/photos/quelsaa/2080736454/sizes/o/ “ Trust” “ The User ” “ Engagement ” “ Expectations ”

http://www.flickr.com/photos/ananthnarayan_s/481060575/sizes/l/

http://www.flickr.com/photos/pwz/2096587340/sizes/o Management Information Systems

http://www.flickr.com/photos/pwz/2096587340/sizes/o “ Security ” “ Business Processes” “ Risk analysis” “ Our needs” “ Data Protection”

Not co-located ( Web sits with Marketing) Protective MIS – take ‘custodians of data’ role v. seriously Do Web Teams naturally think “how can we extend our project to create business efficiencies”? Do MIS teams think about the end user or concentrate on business process? Don’t really work together…

Not co-located ( Web sits with Marketing)

Protective MIS – take ‘custodians of data’ role v. seriously

Do Web Teams naturally think “how can we extend our project to create business efficiencies”?

Do MIS teams think about the end user or concentrate on business process?

Two different solutions to a problem… (Case studies from Edge Hill University and University of Bath)

Meet… The Applicant

Need to: Help guide applicants through application cycle; keep them informed Demonstrate our excellence; develop a conversion tool Give applicants something simple; minimal resource available but maximum results desired

Need to:

Help guide applicants through application cycle; keep them informed

Demonstrate our excellence; develop a conversion tool

Give applicants something simple; minimal resource available but maximum results desired

The solution…

The changing web: trends

Take the application details stored on Student Record System (SRS) Use the UCAS Number as the unique identifier Use the third party email address (submitted during UCAS application and stored in SRS) to email the applicant… Pre-populate the new site The applicant gets an email , clicks on a link, creates a username and password and away they go… How it worked…

Take the application details stored on Student Record System (SRS)

Use the UCAS Number as the unique identifier

Use the third party email address (submitted during UCAS application and stored in SRS) to email the applicant…

Pre-populate the new site

The applicant gets an email , clicks on a link, creates a username and password and away they go…

Part of a community Quick responses; feeling of being supported Greater engagement Good promotional tool The benefits…

Part of a community

Quick responses; feeling of being supported

Greater engagement

Good promotional tool

Creates an expectation; if I can do this… why can’t I do this … Online community experience isn’t reflected in ‘ real life ’; manual processes on campus The problem…

Creates an expectation; if I can do this… why can’t I do this …

Online community experience isn’t reflected in ‘ real life ’; manual processes on campus

JH Need to: Improve admin processes Enrol applications pre-arrival Create business efficiencies

Need to:

Improve admin processes

Enrol applications pre-arrival

Create business efficiencies

The solution…

New students emailed their Bath usernames & passwords Can only use Bath systems to register: Check & update their details Pay tuition fees Agree to university regulations Continually adding functionality Now includes Students’ Union registration & links to local council Once registered, access to all systems available But what for? Registration on-line

New students emailed their Bath usernames & passwords

Can only use Bath systems to register:

Check & update their details

Pay tuition fees

Agree to university regulations

Continually adding functionality

Now includes Students’ Union registration & links to local council

Once registered, access to all systems available

But what for?

91% of students register before they arrive No queues Better cash-flow Better resilience Results

91% of students register before they arrive

No queues

Better cash-flow

Better resilience

Thursday 14 th August A-level results available to applicants First returning students register on-line Monday 18 th August First new undergraduates register on-line Monday 22 nd September Freshers week So what can we do with this month? The earlier the better…

Thursday 14 th August

A-level results available to applicants

First returning students register on-line

Monday 18 th August

First new undergraduates register on-line

Monday 22 nd September

Freshers week

So what can we do with this month?

The possibilities…

Community aspects Web 2.0 features Admin processes Account generation + = Enhanced user experience; supported students, increased conversion, communities, business efficiencies

Community aspects Web 2.0 features Noticeboards: search for housing Twitter: get updates from anywhere Join and interact with SU societies automatically (greater linkages with SU) Communities by course

Admin processes Account generation Links to other third parties, e.g. banks? Start using web services: VLE, course/module email lists, Module “tasters” Set up personal home pages Further & more flexible integration with other systems

Start using web services:

VLE, course/module email lists,

Module “tasters”

Consider the measures of success: Financial Internal Business Processes Customer Learning & Growth CIS Web Services

Why can’t I use your data?

http://www.flickr.com/photos/zebble/6080622/sizes/l/ Consider the implications…

http://www.flickr.com/photos/brittanyg/1469478616/sizes/l/ … and why…

http://www.flickr.com/photos/matsugoro/324841451/sizes/l/ Work together…

http://www.flickr.com/photos/matsugoro/324841451/sizes/l/ Get better results!

Thanks for listening. Any questions? Alison Wildish Head of Web Services University of Bath [email_address] blogs.bath.ac.uk/webservices John Howell Assistant Director (MIS) University of Bath [email_address]