Why can't I use your data?


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Presentation by Alison Wildish and John Howell, University of Bath. USICS CISG 08 - Can Web Services and CIS work together in harmony
when it comes to the web?

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  • Why can't I use your data?

    1. Alison Wildish, Head of Web Services & John Howell, Assistant Director (MIS) Why can’t I use your data? Can Web Services and CIS work together in harmony when it comes to the web? http://www.flickr.com/photos/zebble/6080622/sizes/l/
    2. http://www.flickr.com/photos/quelsaa/2080736454/sizes/o/ Web Services
    3. http://www.flickr.com/photos/quelsaa/2080736454/sizes/o/ “ Trust” “ The User ” “ Engagement ” “ Expectations ”
    4. http://www.flickr.com/photos/ananthnarayan_s/481060575/sizes/l/
    5. http://www.flickr.com/photos/pwz/2096587340/sizes/o Management Information Systems
    6. http://www.flickr.com/photos/pwz/2096587340/sizes/o “ Security ” “ Business Processes” “ Risk analysis” “ Our needs” “ Data Protection”
    7. <ul><li>Not co-located ( Web sits with Marketing) </li></ul><ul><li>Protective MIS – take ‘custodians of data’ role v. seriously </li></ul><ul><li>Do Web Teams naturally think “how can we extend our project to create business efficiencies”? </li></ul><ul><li>Do MIS teams think about the end user or concentrate on business process? </li></ul>Don’t really work together…
    8. Two different solutions to a problem… (Case studies from Edge Hill University and University of Bath)
    9. Meet… The Applicant
    10. <ul><li>Need to: </li></ul><ul><li>Help guide applicants through application cycle; keep them informed </li></ul><ul><li>Demonstrate our excellence; develop a conversion tool </li></ul><ul><li>Give applicants something simple; minimal resource available but maximum results desired </li></ul>
    11. The solution…
    12. The changing web: trends
    13. <ul><li>Take the application details stored on Student Record System (SRS) </li></ul><ul><li>Use the UCAS Number as the unique identifier </li></ul><ul><li>Use the third party email address (submitted during UCAS application and stored in SRS) to email the applicant… </li></ul><ul><li>Pre-populate the new site </li></ul><ul><li>The applicant gets an email , clicks on a link, creates a username and password and away they go… </li></ul>How it worked…
    14. <ul><li>Part of a community </li></ul><ul><li>Quick responses; feeling of being supported </li></ul><ul><li>Greater engagement </li></ul><ul><li>Good promotional tool </li></ul>The benefits…
    15. <ul><li>Creates an expectation; if I can do this… why can’t I do this … </li></ul><ul><li>Online community experience isn’t reflected in ‘ real life ’; manual processes on campus </li></ul>The problem…
    16. JH <ul><li>Need to: </li></ul><ul><li>Improve admin processes </li></ul><ul><li>Enrol applications pre-arrival </li></ul><ul><li>Create business efficiencies </li></ul>
    17. The solution…
    19. <ul><li>New students emailed their Bath usernames & passwords </li></ul><ul><li>Can only use Bath systems to register: </li></ul><ul><ul><li>Check & update their details </li></ul></ul><ul><ul><li>Pay tuition fees </li></ul></ul><ul><ul><li>Agree to university regulations </li></ul></ul><ul><li>Continually adding functionality </li></ul><ul><ul><li>Now includes Students’ Union registration & links to local council </li></ul></ul><ul><li>Once registered, access to all systems available </li></ul><ul><ul><li>But what for? </li></ul></ul>Registration on-line
    20. <ul><li>91% of students register before they arrive </li></ul><ul><li>No queues </li></ul><ul><li>Better cash-flow </li></ul><ul><li>Better resilience </li></ul>Results
    21. <ul><li>Thursday 14 th August </li></ul><ul><ul><li>A-level results available to applicants </li></ul></ul><ul><ul><li>First returning students register on-line </li></ul></ul><ul><li>Monday 18 th August </li></ul><ul><ul><li>First new undergraduates register on-line </li></ul></ul><ul><li>Monday 22 nd September </li></ul><ul><ul><li>Freshers week </li></ul></ul><ul><li>So what can we do with this month? </li></ul>The earlier the better…
    22. The possibilities…
    23. Community aspects Web 2.0 features Admin processes Account generation + = Enhanced user experience; supported students, increased conversion, communities, business efficiencies
    24. Community aspects Web 2.0 features Noticeboards: search for housing Twitter: get updates from anywhere Join and interact with SU societies automatically (greater linkages with SU) Communities by course
    25. Admin processes Account generation Links to other third parties, e.g. banks? <ul><li>Start using web services: </li></ul><ul><li>VLE, course/module email lists, </li></ul><ul><li>Module “tasters” </li></ul>Set up personal home pages Further & more flexible integration with other systems
    26. Consider the measures of success: Financial Internal Business Processes Customer Learning & Growth CIS Web Services
    27. Why can’t I use your data?
    28. http://www.flickr.com/photos/zebble/6080622/sizes/l/ Consider the implications…
    29. http://www.flickr.com/photos/brittanyg/1469478616/sizes/l/ … and why…
    30. http://www.flickr.com/photos/matsugoro/324841451/sizes/l/ Work together…
    31. http://www.flickr.com/photos/matsugoro/324841451/sizes/l/ Get better results!
    32. Thanks for listening. Any questions? Alison Wildish Head of Web Services University of Bath [email_address] blogs.bath.ac.uk/webservices John Howell Assistant Director (MIS) University of Bath [email_address]
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