Web Services: Introduction and Vision

Slide 1: Web Services: Introductions and Vision

Slide 2: The Merger August 07 Web Applications Team Web Team BUCS Marketing and Communications •BUCS and Marketing teams merged to form single unit Web Services Marketing and Communications •Head of Web Services role created March 08 Corporate Communications Services (Department of Policy and Planning) Web Services Corporate Communications Imaging, Design and Print

Slide 3: The Team Alison Wildish, Head of Web Services Andrew Male, Web Development Manager Software Development: •Andy Savin •Kelvin Gan •Tom Natt •Phil Wilson Structure, design, css, usability: •Anil Herat •Yvonne Aburrow •Tom Trentham •Jacki Hargreaves

Slide 4: What we’ve done… LMF Group Manager (Learning Materials Filestore) Podcasts OPuS PiP (Online Publications Store) (Personal Information Portal) Wiki CMS Person Finder Web Training (Writing for the web, CMS, CSS)

Slide 5: What we do… •Develop applications •Advise on content, structure, layout •Support •Train: writing for the web CSS, dreamweaver, CMS ,

Slide 6: “ensure the University's use of web technologies bears comparison with the best and the website is structured as a customer-focused, market- facing, corporate resource”

Slide 7: What we do… •Develop applications •Advise on content, structure, layout, marketing •Support •Train: writing for the web CSS, dreamweaver, CMS, , managing your professional identity, utilising the web as an effective marketing tool, understanding your audience •Manage the web presence (policy, strategy, direction…) •Design

Slide 8: Key changes Look and feel •Web Designer post created •Identifying the University of Bath brand •Work on visual identity (for both web and print) Content •Manage the website structure •Move from university-focussed to user-focussed

Slide 9: What’s the problem? •80,000 + website •Duplication of content •Inconsistent: style, tone, language… •Everything to everybody

Slide 10: Why? Website reflects University structure rather than routes and channels to information

Slide 11: A few facts… Our most popular page is webmail.bath.ac.uk Prospective students go straight to Study 3/4 of our site never gets looked at! So…

Slide 12: Our Vision…

Slide 13: University of Bath website… •Provides a seamless end-user experience •Is clear about our intended audience(s) •Gives a consistent message and experience •Is user-focussed

Slide 14: How? •Provides a seamless end-user experience Managed architecture •Is clear about our intended audience(s) Move staff and students to own space •Gives a consistent message and experience Encapsulates the Bath ‘brand’, uses same tone, and style as print media •Is user-focussed Reflects how the user looks for information

Slide 15: A word about the CMS Work on Information Architecture will precede migration to the CMS (With the exception of Academic departmental websites)

Slide 16: We will… •Work with you to develop a user-focussed website structure •As the website progresses move all the information into the CMS •Provide appropriate training (CMS, writing for the web, marketing) •Avoid need for duplication (eProspectus, OPuS)

Slide 17: We will… •Support you •Train you •Advise you

Slide 18: (We hope!) You will… •Work with us to create a user-focussed site •Let us know what you need from us

Slide 19: Questions?