Web Services: Introductions and Vision

The Merger Corporate Communications Services (Department of Policy and Planning) Web Services Corporate Communications Imaging, Design and Print Web Applications Team BUCS Web Team Marketing and Communications Web Services Marketing and Communications August 07 March 08 BUCS and Marketing teams merged to form single unit Head of Web Services role created

BUCS and Marketing teams merged to

form single unit

Head of Web Services role created

The Team Alison Wildish, Head of Web Services Andrew Male, Web Development Manager Software Development: Andy Savin Kelvin Gan Tom Natt Phil Wilson Structure, design, css, usability: Anil Herat Yvonne Aburrow Tom Trentham Jacki Hargreaves

Alison Wildish, Head of Web Services

Andrew Male, Web Development Manager

Software Development:

Andy Savin

Kelvin Gan

Tom Natt

Phil Wilson

Structure, design, css, usability:

Anil Herat

Yvonne Aburrow

Tom Trentham

Jacki Hargreaves

What we’ve done… LMF (Learning Materials Filestore) Wiki PiP (Personal Information Portal) Person Finder OPuS (Online Publications Store) CMS Web Training (Writing for the web, CMS, CSS) Podcasts Group Manager

What we do… Develop applications Advise on content, structure, layout Support Train: writing for the web, CSS, dreamweaver, CMS

Develop applications

Advise on content, structure, layout

Support

Train: writing for the web, CSS, dreamweaver, CMS

“ ensure the University's use of web technologies bears comparison with the best and the website is structured as a customer-focused , market-facing , corporate resource ”

What we do… Develop applications Advise on content, structure, layout, marketing Support Train: writing for the web, CSS, dreamweaver, CMS, managing your professional identity, utilising the web as an effective marketing tool, understanding your audience Manage the web presence (policy, strategy, direction…) Design

Develop applications

Advise on content, structure, layout, marketing

Support

Train: writing for the web, CSS, dreamweaver, CMS, managing your professional identity, utilising the web as an effective marketing tool, understanding your audience

Manage the web presence (policy, strategy, direction…)

Design

Key changes Look and feel Web Designer post created Identifying the University of Bath brand Work on visual identity (for both web and print) Content Manage the website structure Move from university-focussed to user-focussed

Look and feel

Web Designer post created

Identifying the University of Bath brand

Work on visual identity (for both web and print)

Content

Manage the website structure

Move from university-focussed to user-focussed

What’s the problem? 80,000 + website Duplication of content Inconsistent: style, tone, language… Everything to everybody

80,000 + website

Duplication of content

Inconsistent: style, tone, language…

Everything to everybody

Why? Website reflects University structure rather than routes and channels to information

A few facts… Our most popular page is webmail.bath.ac.uk Prospective students go straight to Study 3/4 of our site never gets looked at! So…

Our Vision …

University of Bath website… Provides a seamless end-user experience Is clear about our intended audience(s) Gives a consistent message and experience Is user-focussed

Provides a seamless end-user experience

Is clear about our intended audience(s)

Gives a consistent message and experience

Is user-focussed

How? Provides a seamless end-user experience Managed architecture Is clear about our intended audience(s) Move staff and students to own space Gives a consistent message and experience Encapsulates the Bath ‘brand’, uses same tone, and style as print media Is user-focussed Reflects how the user looks for information

Provides a seamless end-user experience Managed architecture

Is clear about our intended audience(s) Move staff and students to own space

Gives a consistent message and experience Encapsulates the Bath ‘brand’, uses same tone, and style as print media

Is user-focussed Reflects how the user looks for information

A word about the CMS Work on Information Architecture will precede migration to the CMS (With the exception of Academic departmental websites)

We will… Work with you to develop a user-focussed website structure As the website progresses move all the information into the CMS Provide appropriate training (CMS, writing for the web, marketing) Avoid need for duplication (eProspectus, OPuS)

Work with you to develop a user-focussed website structure

As the website progresses move all the information into the CMS

Provide appropriate training (CMS, writing for the web, marketing)

Avoid need for duplication (eProspectus, OPuS)

We will… Support you Train you Advise you

Support you

Train you

Advise you

(We hope!) You will… Work with us to create a user-focussed site Let us know what you need from us

Work with us to create a user-focussed site

Let us know what you need from us

Questions?