Web Services: Introduction and Vision

Web Services: Introductions and Vision

The Merger Corporate Communications Services (Department of Policy and Planning) Web Services Corporate Communications Imaging, Design and Print Web Applications Team BUCS Web Team Marketing and Communications Web Services Marketing and Communications August 07 March 08
BUCS and Marketing teams merged to
form single unit
Head of Web Services role created

The Team
Alison Wildish, Head of Web Services
Andrew Male, Web Development Manager
Software Development:
Andy Savin
Kelvin Gan
Tom Natt
Phil Wilson
Structure, design, css, usability:
Anil Herat
Yvonne Aburrow
Tom Trentham
Jacki Hargreaves

What we’ve done… LMF (Learning Materials Filestore) Wiki PiP (Personal Information Portal) Person Finder OPuS (Online Publications Store) CMS Web Training (Writing for the web, CMS, CSS) Podcasts Group Manager

What we do…
Develop applications
Advise on content, structure, layout
Support
Train: writing for the web, CSS, dreamweaver, CMS

“ ensure the University's use of web technologies bears comparison with the best and the website is structured as a customer-focused , market-facing , corporate resource ”

What we do…
Develop applications
Advise on content, structure, layout, marketing
Support
Train: writing for the web, CSS, dreamweaver, CMS, managing your professional identity, utilising the web as an effective marketing tool, understanding your audience
Manage the web presence (policy, strategy, direction…)
Design

Key changes
Look and feel
Web Designer post created
Identifying the University of Bath brand
Work on visual identity (for both web and print)
Content
Manage the website structure
Move from university-focussed to user-focussed

What’s the problem?
80,000 + website
Duplication of content
Inconsistent: style, tone, language…
Everything to everybody

Why? Website reflects University structure rather than routes and channels to information

A few facts… Our most popular page is webmail.bath.ac.uk Prospective students go straight to Study 3/4 of our site never gets looked at! So…

Our Vision …

University of Bath website…
Provides a seamless end-user experience
Is clear about our intended audience(s)
Gives a consistent message and experience
Is user-focussed

How?
Provides a seamless end-user experience Managed architecture
Is clear about our intended audience(s) Move staff and students to own space
Gives a consistent message and experience Encapsulates the Bath ‘brand’, uses same tone, and style as print media
Is user-focussed Reflects how the user looks for information

A word about the CMS Work on Information Architecture will precede migration to the CMS (With the exception of Academic departmental websites)

We will…
Work with you to develop a user-focussed website structure
As the website progresses move all the information into the CMS
Provide appropriate training (CMS, writing for the web, marketing)
Avoid need for duplication (eProspectus, OPuS)

We will…
Support you
Train you
Advise you

(We hope!) You will…
Work with us to create a user-focussed site
Let us know what you need from us

Questions?

Web Services: Introduction and Vision

by Alison Kerwin on Mar 31, 2008

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