Put Yourself Out There

Put yourself out there Alison Wildish, Edge Hill University – November 2007 Image courtesy of markhillary on Flickr - http://www.flickr.com/photos/markhillary/370269095/

Edge Hill University : in context

Awareness raising

Garden Fence Test

Word of Mouth

Image courtesy of ~k~ on Flickr - http://www.flickr.com/photos/clovermountain/114775265/

The word on the street… People talking about you is the best form of advertising/pr No publicity is bad publicity?! Image courtesy of vaticanus on Flickr http://www.flickr.com/photos/vaticanus/333445080/

Some facts

People are going to talk about you…

… down the pub, in the local post office or on a social networking site or blog… they’ll still talk… they still say the same things…

The boundaries are blurred; it’s common to mix business/study with pleasure

Students don’t come into Uni and leave their personal lives at home…

… but neither do staff!!!

Image courtesy of kuyttendaele on Flickr http://www.flickr.com/photos/kuyttendaele/1195473901/

Regardless of any institutional policy our students and staff will use social networking sites Image courtesy of Wanderer and Wonderer on Flickr http://www.flickr.com/photos/global-wandering/1171829609/

Our approach…

Great!

We’ll make it even easier for you!

We have a range of communication channels but we’ll plug them into Facebook (and the like) and plug your social networking tools into our portal(s) too

“ Everyone’s on it ” “ Really useful ” Image courtesy of redking on Flickr http://www.flickr.com/photos/redking/1934240/

Our policy / strategy… Image courtesy of Aaron Michael Brown on Flickr http://www.flickr.com/photos/dietpoison/133957015/ … not to have one! Not even for T&L Compliment to marketing An added extra to communication

If they want it they’ve got it

- If they don’t then no problem

- If putting things in social networking (or using Facebook) IS your strategy then you start to have a problem…

Image courtesy of terwilliger911 on Flickr http://www.flickr.com/photos/terwilliger911/446710944/

Concerns… Image courtesy of Fiona Macginty on Flickr http://www.flickr.com/photos/fionamacginty/296872194/

The problem

Named individual inc. photographs

False allegations

The solution

Proper channels – report group

Libel and defamation laws

“ Edge Hill students being molestered by security! ” Image courtesy of beckaramie on Flickr http://www.flickr.com/photos/beckeramie/393255114/

“ Keele University has ordered its students to watch their mouths on Facebook, and asked them not to express dissatisfaction with the institution on social networking sites. ”

Image courtesy of MsAnthea "Anthéaïs" on Flickr http://www.flickr.com/photos/anthea/84090626/

“ I’ve turned down friending requests from students, but they can see what I’m up to anyway on the Edge Hill network ” Rob Spence, Edge Hill University “ I don’t make friends with students, but if they choose to add me to their friends list, then that’s fine ” Emma Image courtesy of domake.saythink on Flickr http://www.flickr.com/photos/domakesaythink/2003483686/

It’s just a compliment to other services What can you ACTUALLY guarantee anyway?! Image courtesy of philcampbell on Flickr http://www.flickr.com/photos/clanlife/1517564618/

Open | Accept Allow | Encourage Image courtesy of emdot on Flickr http://www.flickr.com/photos/emdot/13519557/

Thanks for listening Any questions? Alison Wildish Head of Web Services Edge Hill University blogs.edgehill.ac.uk/webservices Image courtesy of halighalie on Flickr http://www.flickr.com/photos/halighalie/112410629/