Put Yourself Out There

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    Put Yourself Out There - Presentation Transcript

    1. Put yourself out there Alison Wildish, Edge Hill University – November 2007 Image courtesy of markhillary on Flickr - http://www.flickr.com/photos/markhillary/370269095/
    2. Edge Hill University : in context
      • Awareness raising
      • Garden Fence Test
      • Word of Mouth
      Image courtesy of ~k~ on Flickr - http://www.flickr.com/photos/clovermountain/114775265/
    3. The word on the street… People talking about you is the best form of advertising/pr No publicity is bad publicity?! Image courtesy of vaticanus on Flickr http://www.flickr.com/photos/vaticanus/333445080/
    4. Some facts
      • People are going to talk about you…
      • … down the pub, in the local post office or on a social networking site or blog… they’ll still talk… they still say the same things…
      • The boundaries are blurred; it’s common to mix business/study with pleasure
        • Students don’t come into Uni and leave their personal lives at home…
        • … but neither do staff!!!
      Image courtesy of kuyttendaele on Flickr http://www.flickr.com/photos/kuyttendaele/1195473901/
    5. Regardless of any institutional policy our students and staff will use social networking sites Image courtesy of Wanderer and Wonderer on Flickr http://www.flickr.com/photos/global-wandering/1171829609/
    6. Our approach…
      • Great!
      • We’ll make it even easier for you!
      • We have a range of communication channels but we’ll plug them into Facebook (and the like) and plug your social networking tools into our portal(s) too
      “ Everyone’s on it ” “ Really useful ” Image courtesy of redking on Flickr http://www.flickr.com/photos/redking/1934240/
    7. Our policy / strategy… Image courtesy of Aaron Michael Brown on Flickr http://www.flickr.com/photos/dietpoison/133957015/ … not to have one! Not even for T&L Compliment to marketing An added extra to communication
      • If they want it they’ve got it
      • - If they don’t then no problem
      • - If putting things in social networking (or using Facebook) IS your strategy then you start to have a problem…
      Image courtesy of terwilliger911 on Flickr http://www.flickr.com/photos/terwilliger911/446710944/
    8. Concerns… Image courtesy of Fiona Macginty on Flickr http://www.flickr.com/photos/fionamacginty/296872194/
      • The problem
      • Named individual inc. photographs
      • False allegations
      • The solution
      • Proper channels – report group
      • Libel and defamation laws
      “ Edge Hill students being molestered by security! ” Image courtesy of beckaramie on Flickr http://www.flickr.com/photos/beckeramie/393255114/
    9.  
    10. “ Keele University has ordered its students to watch their mouths on Facebook, and asked them not to express dissatisfaction with the institution on social networking sites. ”
    11.  
    12. Image courtesy of MsAnthea "Anthéaïs" on Flickr http://www.flickr.com/photos/anthea/84090626/
    13. “ I’ve turned down friending requests from students, but they can see what I’m up to anyway on the Edge Hill network ” Rob Spence, Edge Hill University “ I don’t make friends with students, but if they choose to add me to their friends list, then that’s fine ” Emma Image courtesy of domake.saythink on Flickr http://www.flickr.com/photos/domakesaythink/2003483686/
    14. It’s just a compliment to other services What can you ACTUALLY guarantee anyway?! Image courtesy of philcampbell on Flickr http://www.flickr.com/photos/clanlife/1517564618/
    15. Open | Accept Allow | Encourage Image courtesy of emdot on Flickr http://www.flickr.com/photos/emdot/13519557/
    16.  
    17. Thanks for listening Any questions? Alison Wildish Head of Web Services Edge Hill University blogs.edgehill.ac.uk/webservices Image courtesy of halighalie on Flickr http://www.flickr.com/photos/halighalie/112410629/

    + Alison KerwinAlison Kerwin, 2 years ago

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