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Slide 1: Managing your professional identity The Web Sessions Delivered by Web Services, University of Bath

Slide 2: About the Web Sessions Delivered by Web Services and colleagues across the University Designed to inform and educate Focussed on ‘the wider web’

Slide 3: About Web Services August 07 Web Applications Team Web Team BUCS Marketing and Communications •BUCS and Marketing teams merged to form single unit Web Services Marketing and Communications •Head of Web Services role created March 08 Corporate Communications Services (Department of Policy and Planning) Web Services Corporate Communications Imaging, Design and Print

Slide 4: Traditional identity •How you are seen by your colleagues •How you are seen by your peers •How you are seen by the general public http://www.flickr.com/photos/worldeconomicforum/2214630924/

Slide 5: How is that gauged? • By your conduct • By the things you say • By the things others say about you • By what you write • By the way you write it • Through… face to face, papers, peer review, presentations… http://www.flickr.com/photos/mag3737/1997114236/

Slide 6: Professional and personal have fused together thanks to…

Slide 8: Social networking particularly has changed the way we interact…

Slide 9: Identity now extends to… •Your friends; who they are / what they do •Your personal life / interests http://www.flickr.com/photos/dan_dan/279764886/

Slide 10: A window into your private life (But it isn’t always a bad thing!) http://www.flickr.com/photos/fuenteshe/382870861/sizes/o/

Slide 11: “It aint what you do it’s the way that you do it” What you say… How you say it…

Slide 12: Consider who might look you up • Current employers • Prospective employers • Students • Colleagues • Peers http://www.flickr.com/photos/schoey/2129866868/

Slide 13: Consider this… Choose your friends wisely http://www.flickr.com/photos/cerpntaxt/42348941/

Slide 14: You are Bob Smith… • You sign up to social networking site • You add your colleagues • You also add your friend • You keep it professional / managed • Your friend finds a pic he took a couple of years ago and adds it to his page tagging it “Bob Smith – night to remember…” http://www.flickr.com/photos/bre/532019377/

Slide 15: http://www.flickr.com/photos/st-stev/2174536378/sizes/l/

Slide 16: Social Networking • DO lock down your profile if you’re not comfortable exposing your private life • DO choose your friends carefully • If you wish you can: – lock down your photos – and your wall http://www.flickr.com/photos/holster/195031415/

Slide 17: Getting lost in informality… • Blogging: Using the blog to ‘vent’ against employers/colleagues can go against you • Twittering: Builds a picture of your life (in and outside work) http://www.flickr.com/photos/ricoslounge/38351363/

Slide 18: Know your rights… • Consider what you say • Be aware what others may publish • Understand Data Protection http://www.flickr.com/photos/11382496@N03/2207621281/

Slide 19: Consider… What you say; on comments, blog posts, forums, personal websites, social networks How much information you make publicly available; check privacy policies on sites http://www.flickr.com/photos/ppdigital/2054207285/

Slide 20: • HUGE benefits to all these tools • Can be used in a positive way • This culture shift isn’t such a bad thing • But BE CAUTIOUS

Slide 21: • We all use them • We just choose what we’re comfortable exposing… and how we wish to present ourselves

Slide 22: Any questions? The Web Sessions Delivered by Web Services, University of Bath