It’s all about EVERYONE Alison Wildish Head of Web Services, University of Bath #CUCOCT08 Should recruiting and selecting Universities have a different approach to the web?

Why am I here?

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Head of Web Services 2000-2007 ‘ New’ University Vocational Forward thinking Centralised inc. web team Strong commitment to marketing Emphasis on brand + visual identity …

Head of Web Services 2008 onwards… Traditional University Research-led Conservative De-centralised exc. web team Devolved marketing Emphasis on quality : research output …

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The Edge Hill website… Ingredients: Lots of management Strategic approach Commitment to quality content Luxuries: Built team from scratch Forward thinking Senior Management

Ingredients:

Lots of management

Strategic approach

Commitment to

quality content

Luxuries:

Built team from scratch

Forward thinking Senior Management

The changing web: trends

The changing web: trends

The changing web: trends

The changing web: trends

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The Bath website… Luxuries: Great applications and tools Ingredients: Devolved management Differing approaches Commitment to lots of content

Luxuries:

Great applications and tools

Ingredients:

Devolved management

Differing approaches

Commitment to lots of content

Multiple sites by multiple areas No over-arching editorial control No (central) control over navigation Opt in approach to visual identity + = Duplication Incorrect content Lack of identity Poor end-user experience

How can you manage if you don’t manage ?

Edge Hill Bath Centralised Editorial control Strong branding Strong visual identity Little e-Administration Common view to the web De-centralised Lack of editorial control No branding Inconsistent visual identity Lots of e-Administration No common view to the web

Centralised

Editorial control

Strong branding

Strong visual identity

Little e-Administration

Common view to the web

De-centralised

Lack of editorial control

No branding

Inconsistent visual identity

Lots of e-Administration

No common view to the web

WARNING

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Why? Why? Why? Why?

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Step 1: Communicate

Step 2: Go to the top

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Step 3: Communication More

Step 4: Manage

Re-shaping team… Refined approaches to support Emphasis on development and marketing/comms Web Designer Working with externals to develop ‘online identity’ New

Re-shaping team…

Refined approaches to support

Emphasis on development and marketing/comms

Web Designer

Working with externals to develop ‘online identity’

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NB: Blatanty copied from the matt week idea by Carsonified - http://www.carsonified.com/matt

eProspectus One core record Tags, XCRI Publications Linked with existing systems Used to create profile pages Searchable via different routes News system Extended to inc. dept info Student / Staff channels Personalised / customised In liaison with Students Union http://www.flickr.com/photos/cafemama/708639264/sizes/l/

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Recruiting v’s Selecting

Marketing Communications

Recruitment Maximising research

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Dear University, Do we wish to maximise our research? Do we want to enhance our reputation? Do we want more students? Do we want to give a clear message? Do we want to give people they information they want as quickly? Do we want to meet (and exceed) expectations? Yours, Web Manager

Should we have different approaches?

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Thanks for listening [email_address]