It's all about EVERYONE

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Presentation from the Combined Universities Cornwall Web 2.0 Symposium - Oct 08 (adapted from Look who's talking now)

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It's all about EVERYONE

  1. 1. It’s all about EVERYONE Alison Wildish Head of Web Services, University of Bath #CUCOCT08 Should recruiting and selecting Universities have a different approach to the web?
  2. 2. Why am I here?
  3. 3. http://www.flickr.com/photos/imipolexg/205998498/sizes/o/
  4. 4. http://www.flickr.com/photos/_moonpie/212575471/sizes/o/
  5. 5. Head of Web Services 2000-2007 ‘ New’ University Vocational Forward thinking Centralised inc. web team Strong commitment to marketing Emphasis on brand + visual identity …
  6. 6. Head of Web Services 2008 onwards… Traditional University Research-led Conservative De-centralised exc. web team Devolved marketing Emphasis on quality : research output …
  7. 7. http://www.flickr.com/photos/eole/391960971/sizes/l/
  8. 8. The Edge Hill website… <ul><li>Ingredients: </li></ul><ul><li>Lots of management </li></ul><ul><li>Strategic approach </li></ul><ul><li>Commitment to </li></ul><ul><li>quality content </li></ul><ul><li>Luxuries: </li></ul><ul><li>Built team from scratch </li></ul><ul><li>Forward thinking Senior Management </li></ul>
  9. 10. The changing web: trends
  10. 12. The changing web: trends
  11. 15. The changing web: trends
  12. 16. The changing web: trends
  13. 17. http://www.flickr.com/photos/danjc003/1876117737/sizes/l /
  14. 18. http://www.flickr.com/photos/ananthnarayan_s/481060575/sizes/l/
  15. 19. The Bath website… <ul><li>Luxuries: </li></ul><ul><li>Great applications and tools </li></ul><ul><li>Ingredients: </li></ul><ul><li>Devolved management </li></ul><ul><li>Differing approaches </li></ul><ul><li>Commitment to lots of content </li></ul>
  16. 21. Multiple sites by multiple areas No over-arching editorial control No (central) control over navigation Opt in approach to visual identity + = Duplication Incorrect content Lack of identity Poor end-user experience
  17. 22. How can you manage if you don’t manage ?
  18. 23. Edge Hill Bath <ul><li>Centralised </li></ul><ul><li>Editorial control </li></ul><ul><li>Strong branding </li></ul><ul><li>Strong visual identity </li></ul><ul><li>Little e-Administration </li></ul><ul><li>Common view to the web </li></ul><ul><li>De-centralised </li></ul><ul><li>Lack of editorial control </li></ul><ul><li>No branding </li></ul><ul><li>Inconsistent visual identity </li></ul><ul><li>Lots of e-Administration </li></ul><ul><li>No common view to the web </li></ul>
  19. 24. WARNING
  20. 26. http://www.flickr.com/photos/89544908@N00/362255640/sizes/o/
  21. 27. Why? Why? Why? Why?
  22. 30. http://www.flickr.com/photos/pfurlong/279083615/
  23. 33. Step 1: Communicate
  24. 35. Step 2: Go to the top
  25. 36. http://www.flickr.com/photos/winkydo/1318110600/sizes/l/
  26. 37. http://www.flickr.com/photos/winkydo/1318107256/sizes/l/
  27. 38. Step 3: Communication More
  28. 39. Step 4: Manage
  29. 40. <ul><li>Re-shaping team… </li></ul><ul><li>Refined approaches to support </li></ul><ul><li>Emphasis on development and marketing/comms </li></ul><ul><li>Web Designer </li></ul><ul><li>Working with externals to develop ‘online identity’ </li></ul>New
  30. 41. http://www.flickr.com/photos/victornuno/389409283/sizes/l/
  31. 42. NB: Blatanty copied from the matt week idea by Carsonified - http://www.carsonified.com/matt
  32. 47. eProspectus One core record Tags, XCRI Publications Linked with existing systems Used to create profile pages Searchable via different routes News system Extended to inc. dept info Student / Staff channels Personalised / customised In liaison with Students Union http://www.flickr.com/photos/cafemama/708639264/sizes/l/
  33. 48. http://www.flickr.com/photos/cafemama/
  34. 49. Recruiting v’s Selecting
  35. 50. Marketing Communications
  36. 51. Recruitment Maximising research
  37. 52. http://www.flickr.com/photos/drb62/419323087/sizes/o/
  38. 53. Dear University, Do we wish to maximise our research? Do we want to enhance our reputation? Do we want more students? Do we want to give a clear message? Do we want to give people they information they want as quickly? Do we want to meet (and exceed) expectations? Yours, Web Manager
  39. 54. Should we have different approaches?
  40. 55. http://www.flickr.com/photos/tomhaymes/321292834/sizes/o /
  41. 56. Thanks for listening [email_address]

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