It's all about EVERYONE

It’s all about EVERYONE Alison Wildish Head of Web Services, University of Bath #CUCOCT08 Should recruiting and selecting Universities have a different approach to the web?

Why am I here?

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Head of Web Services 2000-2007 ‘ New’ University Vocational Forward thinking Centralised inc. web team Strong commitment to marketing Emphasis on brand + visual identity …

Head of Web Services 2008 onwards… Traditional University Research-led Conservative De-centralised exc. web team Devolved marketing Emphasis on quality : research output …

http://www.flickr.com/photos/eole/391960971/sizes/l/

The Edge Hill website…
Ingredients:
Lots of management
Strategic approach
Commitment to
quality content
Luxuries:
Built team from scratch
Forward thinking Senior Management

The changing web: trends

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http://www.flickr.com/photos/ananthnarayan_s/481060575/sizes/l/

The Bath website…
Luxuries:
Great applications and tools
Ingredients:
Devolved management
Differing approaches
Commitment to lots of content

Multiple sites by multiple areas No over-arching editorial control No (central) control over navigation Opt in approach to visual identity + = Duplication Incorrect content Lack of identity Poor end-user experience

How can you manage if you don’t manage ?

Edge Hill Bath
Centralised
Editorial control
Strong branding
Strong visual identity
Little e-Administration
Common view to the web
De-centralised
Lack of editorial control
No branding
Inconsistent visual identity
Lots of e-Administration
No common view to the web

WARNING

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Why? Why? Why? Why?

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Step 1: Communicate

Step 2: Go to the top

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Step 3: Communication More

Step 4: Manage

Re-shaping team…
Refined approaches to support
Emphasis on development and marketing/comms
Web Designer
Working with externals to develop ‘online identity’
New

http://www.flickr.com/photos/victornuno/389409283/sizes/l/

NB: Blatanty copied from the matt week idea by Carsonified - http://www.carsonified.com/matt

eProspectus One core record Tags, XCRI Publications Linked with existing systems Used to create profile pages Searchable via different routes News system Extended to inc. dept info Student / Staff channels Personalised / customised In liaison with Students Union http://www.flickr.com/photos/cafemama/708639264/sizes/l/

http://www.flickr.com/photos/cafemama/

Recruiting v’s Selecting

Marketing Communications

Recruitment Maximising research

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Dear University, Do we wish to maximise our research? Do we want to enhance our reputation? Do we want more students? Do we want to give a clear message? Do we want to give people they information they want as quickly? Do we want to meet (and exceed) expectations? Yours, Web Manager

Should we have different approaches?

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Thanks for listening [email_address]

It's all about EVERYONE

by Alison Kerwin

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