Applicant Community Website

Slide 1: An Applicant Community Website for Edge Hill University Alison Wildish Head of Web Services, University of Bath

Slide 2: Why? - Lack of information - Poor inconsistent communication; paper, paper, paper…

Slide 3: Why? - University Status - Increased applications - Need to convert those applications into real students

Slide 4: Our aim… - Ensure we sent out a consistent message - Engage students (make them want to choose EHU) - Make them feel part of our community

Slide 5: Our approach… - Communicate – let applicants know what to expect and when - Feed information - Make it less formal - Tell it like it is

Slide 6: How? - Use the web for the majority of communication - Build a community that they feel part of - Let them talk directly to the people who are in the know (our students) - Let them talk to each other

Slide 7: hi.edgehill.ac.uk Alison Wildish Head of Web Services, University of Bath

Slide 8: The results… - Managed expectations - Students felt communicated with: - http://blogs.edgehill.ac.uk/spark/

Slide 9: “I was planning to go to another Uni but I am definitely coming here now”

Slide 10: Thanks Any questions? Alison Wildish Head of Web Services, University of Bath a.wildish@bath.ac.uk