A Question Of Confidence

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Presentation "A question of confidence" from The web: a powerful recruitment and communication tool seminar.

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A Question Of Confidence

  1. 1. A question of confidence … Alison Wildish Head of Web Services, University of Bath The Web: a Powerful Recruitment and Communication Tool Network: http://caseweb08.ning.com/ | Tag: caseweb08
  2. 2. The current climate…
  3. 3. <ul><li>Reviewing/commenting </li></ul><ul><li>Tagging </li></ul><ul><li>(Social) bookmarking </li></ul><ul><li>Fed information (RSS) </li></ul>Expectations… <ul><li>Contributing </li></ul><ul><li>Personalised </li></ul><ul><li>Customised </li></ul><ul><li>Quick, easy, informal… </li></ul>
  4. 4. <ul><li>Myspace </li></ul><ul><li>Bebo </li></ul><ul><li>Blogger </li></ul><ul><li>Amazon </li></ul><ul><li>Microsoft </li></ul><ul><li>IMDB </li></ul><ul><li>Rapidshare </li></ul><ul><li>XXX </li></ul><ul><li>Flickr </li></ul><ul><li>XXX </li></ul>Statistics courtesy of Alexa Top 20 websites in the UK (May 08) <ul><li>Google UK </li></ul><ul><li>Yahoo! </li></ul><ul><li>Windows Live </li></ul><ul><li>Google </li></ul><ul><li>YouTube </li></ul><ul><li>Facebook </li></ul><ul><li>BBC Newsline Ticker </li></ul><ul><li>EBay UK </li></ul><ul><li>MSN (.com) </li></ul><ul><li>Wikipedia </li></ul>
  5. 5. What does this mean for HE?
  6. 6. The audience…
  7. 7. What do you they want? Who are you? What are you? Why come here? How do you support students? How can I find your alumni? What are you doing in the community? Why do you want to build on green belt? Will my child be safe? How do I contact? How are you spending our money? Are you legal? Do you churn out good students? How often do you publish? How can I contact he/she? Where can I find out more about your research?
  8. 9. <ul><li>Everything </li></ul><ul><li>for </li></ul><ul><li>Everybody </li></ul><ul><li>With bells and whistles too… </li></ul>
  9. 10. http://www.flickr.com/photos/debaird/139994517/ http://www.flickr.com/photos/yannisag/866633223/ http://www.flickr.com/photos/rockinpaddy/217121721/ When it comes to embracing changing web trends the choice is yours… Proceed with caution?! Boldly go where no man has gone before… Blissful ignorance?!
  10. 11. <ul><li>Possibilities… </li></ul>
  11. 12. Learning from the popular websites and web trends and embedding what you’ve learnt into your own site will give your users a richer online experience “ ”
  12. 13. Reviewing/commenting… <ul><li>Potential use </li></ul><ul><li>News stories </li></ul><ul><li>Research publications </li></ul><ul><li>Potential benefits </li></ul><ul><li>Users will come back </li></ul><ul><li>Richer content </li></ul><ul><li>Users will feel they own it </li></ul>
  13. 14. The Guardian – comment is free… http://www.guardian.co.uk/commentisfree/
  14. 15. Tagging… <ul><li>Potential use </li></ul><ul><li>News stories </li></ul><ul><li>Courses </li></ul><ul><li>Research profiles/topics </li></ul><ul><li>Potential benefits </li></ul><ul><li>Easier search </li></ul><ul><li>Used by others (extends network of info) </li></ul>
  15. 17. Social bookmarking… <ul><li>Potential use </li></ul><ul><li>All pages (particularly news items) </li></ul><ul><li>Create account for students – let them populate info themselves i.e. for:bathstudent </li></ul><ul><li>Potential benefits </li></ul><ul><li>Ease of use (home/work) </li></ul><ul><li>Easy way to provide info you think is useful </li></ul><ul><li>Can merge your content with external content – making it more useful </li></ul>
  16. 19. Using RSS… <ul><li>Potential use </li></ul><ul><li>News stories </li></ul><ul><li>New courses </li></ul><ul><li>Jobs </li></ul><ul><li>Events </li></ul><ul><li>Publications </li></ul><ul><li>Potential benefits </li></ul><ul><li>Users get fed info… don’t need to come back </li></ul><ul><li>More info to more users </li></ul><ul><li>Minimal effort – simply publish it </li></ul>
  17. 21. Contributing… <ul><li>Potential use </li></ul><ul><li>Wikis for teamwork/collaboration </li></ul><ul><li>Wikis for informal information site </li></ul><ul><li>Encourage blogging </li></ul><ul><li>Potential benefits </li></ul><ul><li>Versioned, history </li></ul><ul><li>Quick and easy </li></ul><ul><li>Extended reach… maximising exposure </li></ul>
  18. 23. Personalised… <ul><li>Potential use </li></ul><ul><li>Allow forum use </li></ul><ul><li>Provide bespoke information (i.e. Applicant Community site – what happens next?) </li></ul><ul><li>Potential benefits </li></ul><ul><li>Create feeling of belonging </li></ul><ul><li>Information more useful </li></ul>
  19. 25. Customised… <ul><li>Potential use </li></ul><ul><li>Customisable homepages (staff/students) – they choose what information they want to see </li></ul><ul><li>Potential benefits </li></ul><ul><li>Users are more likely to continue using a service where they have control </li></ul>
  20. 27. Working with social networks… <ul><li>Potential use </li></ul><ul><li>SU – informal groups </li></ul><ul><li>Apps to push information out to users in ‘their’ environment </li></ul><ul><li>Potential benefits </li></ul><ul><li>Reach users who would otherwise miss info </li></ul><ul><li>Providing choice… </li></ul>
  21. 29. <ul><li>Nearly done… </li></ul><ul><li>… but hang on… I haven’t talked about ‘the brand’! </li></ul>
  22. 30. Why the reluctance ? <ul><li>Control, control, control </li></ul><ul><li>Wanting to “manage” the message </li></ul><ul><li>We are a ‘very serious’ University </li></ul><ul><li>We own the brand… </li></ul>
  23. 31. But together … <ul><li>Our brand / our reputation = what we say + what people say about us </li></ul><ul><li>If we allow more people to interact with / talk about / share with us… more information is said = increased brand awareness </li></ul><ul><li>Nothing to fear! If we live our brand… it’s all good! </li></ul>
  24. 32. Thanks for listening… any questions?

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