A question of confidence … Alison Wildish Head of Web Services, University of Bath The Web: a Powerful Recruitment and Communication Tool Network: http://caseweb08.ning.com/ | Tag: caseweb08

The current climate…

Reviewing/commenting Tagging (Social) bookmarking Fed information (RSS) Expectations… Contributing Personalised Customised Quick, easy, informal…

Reviewing/commenting

Tagging

(Social) bookmarking

Fed information (RSS)

Contributing

Personalised

Customised

Quick, easy, informal…

Myspace Bebo Blogger Amazon Microsoft IMDB Rapidshare XXX Flickr XXX Statistics courtesy of Alexa Top 20 websites in the UK (May 08) Google UK Yahoo! Windows Live Google YouTube Facebook BBC Newsline Ticker EBay UK MSN (.com) Wikipedia

Myspace

Bebo

Blogger

Amazon

Microsoft

IMDB

Rapidshare

XXX

Flickr

XXX

Google UK

Yahoo!

Windows Live

Google

YouTube

Facebook

BBC Newsline Ticker

EBay UK

MSN (.com)

Wikipedia

What does this mean for HE?

The audience…

What do you they want? Who are you? What are you? Why come here? How do you support students? How can I find your alumni? What are you doing in the community? Why do you want to build on green belt? Will my child be safe? How do I contact? How are you spending our money? Are you legal? Do you churn out good students? How often do you publish? How can I contact he/she? Where can I find out more about your research?

Everything for Everybody With bells and whistles too…

Everything

for

Everybody

With bells and whistles too…

http://www.flickr.com/photos/debaird/139994517/ http://www.flickr.com/photos/yannisag/866633223/ http://www.flickr.com/photos/rockinpaddy/217121721/ When it comes to embracing changing web trends the choice is yours… Proceed with caution?! Boldly go where no man has gone before… Blissful ignorance?!

Possibilities…

Possibilities…

Learning from the popular websites and web trends and embedding what you’ve learnt into your own site will give your users a richer online experience “ ”

Reviewing/commenting… Potential use News stories Research publications Potential benefits Users will come back Richer content Users will feel they own it

Potential use

News stories

Research publications

Potential benefits

Users will come back

Richer content

Users will feel they own it

The Guardian – comment is free… http://www.guardian.co.uk/commentisfree/

Tagging… Potential use News stories Courses Research profiles/topics Potential benefits Easier search Used by others (extends network of info)

Potential use

News stories

Courses

Research profiles/topics

Potential benefits

Easier search

Used by others (extends network of info)

Social bookmarking… Potential use All pages (particularly news items) Create account for students – let them populate info themselves i.e. for:bathstudent Potential benefits Ease of use (home/work) Easy way to provide info you think is useful Can merge your content with external content – making it more useful

Potential use

All pages (particularly news items)

Create account for students – let them populate info themselves i.e. for:bathstudent

Potential benefits

Ease of use (home/work)

Easy way to provide info you think is useful

Can merge your content with external content – making it more useful

Using RSS… Potential use News stories New courses Jobs Events Publications Potential benefits Users get fed info… don’t need to come back More info to more users Minimal effort – simply publish it

Potential use

News stories

New courses

Jobs

Events

Publications

Potential benefits

Users get fed info… don’t need to come back

More info to more users

Minimal effort – simply publish it

Contributing… Potential use Wikis for teamwork/collaboration Wikis for informal information site Encourage blogging Potential benefits Versioned, history Quick and easy Extended reach… maximising exposure

Potential use

Wikis for teamwork/collaboration

Wikis for informal information site

Encourage blogging

Potential benefits

Versioned, history

Quick and easy

Extended reach… maximising exposure

Personalised… Potential use Allow forum use Provide bespoke information (i.e. Applicant Community site – what happens next?) Potential benefits Create feeling of belonging Information more useful

Potential use

Allow forum use

Provide bespoke information (i.e. Applicant Community site – what happens next?)

Potential benefits

Create feeling of belonging

Information more useful

Customised… Potential use Customisable homepages (staff/students) – they choose what information they want to see Potential benefits Users are more likely to continue using a service where they have control

Potential use

Customisable homepages (staff/students) – they choose what information they want to see

Potential benefits

Users are more likely to continue using a service where they have control

Working with social networks… Potential use SU – informal groups Apps to push information out to users in ‘their’ environment Potential benefits Reach users who would otherwise miss info Providing choice…

Potential use

SU – informal groups

Apps to push information out to users in ‘their’ environment

Potential benefits

Reach users who would otherwise miss info

Providing choice…

Nearly done… … but hang on… I haven’t talked about ‘the brand’!

Nearly done…

… but hang on… I haven’t talked about ‘the brand’!

Why the reluctance ? Control, control, control Wanting to “manage” the message We are a ‘very serious’ University We own the brand…

Control, control, control

Wanting to “manage” the message

We are a ‘very serious’ University

We own the brand…

But together … Our brand / our reputation = what we say + what people say about us If we allow more people to interact with / talk about / share with us… more information is said = increased brand awareness Nothing to fear! If we live our brand… it’s all good!

Our brand / our reputation = what we say + what people say about us

If we allow more people to interact with / talk about / share with us… more information is said = increased brand awareness

Nothing to fear! If we live our brand… it’s all good!

Thanks for listening… any questions?