Jak narody porozumiewają się ze sobą w komunikacji międzykulturowej i komunikowaniu medialnym[Intercultural communication and media communication between nations] Jerzy Mikułowski Pomorski Kraków: Universitas, 2007 Selected chapters abridged and summarised by Intercultural Communication Course students, English Studies Jagiellonian University 2012/13
Intercultural Communication by Anna Sudoł and Natalia Sas
Outline of the presentation1. Origins2. Definition3. Interdisciplinary Orientation4. Benefits of Intercultural Communication5. Discussion
Origins• Intercultural communication stretches back into antiquity. It all began when people from different cultures started to meet together and communicate with each other. First, it was promoted by missionaries, merchants or diplomats.• As an academic field of study and research it has been popular since 1950s. The term ‘intercultural communication’ was first used when the American anthropologists Edward T. Hall, Ruth and John Useem began to explore how people from different cultures can successfully communicate.• During the past decades the growth of globalization, immigration and international tourism has involved large numbers of people in intercultural interaction. This has led to an increased desire and need for knowledge regarding how people from different cultures, beliefs and religions come together to work and communicate with each other.
Definition Interactions with people from different cultural backgrounds;a process of exchanging, negotiating, and mediating ones cultural differences through language, non-verbal gestures, and space relationships
• Cross-cultural Communication - implies a comparison of and contrast between particular aspects of communication between cultures• Intercultural Communication - the communication between people from different cultures (it refers to what happens when these culturally-different groups come together, interact and communicate)
Interdisciplinary orientation• cultural anthropology• psychology• social psychology• sociology• linguistics and semiotics• cultural studies• rhetoric
Benefits of studying Intercultural Communication according to F.E. Jandt1 improving verbal and nonverbal communication; becoming better in recognizing and undertaking communication behaviours in various contexts; better adaptation to a new environment; learning how to understand, reduce and overcome stress; better understanding of one’s own culture and finding one’s place in a society; reduced feeling of anxiety in contacts with members of other cultures; learning about customs and habitual behaviours of members of other cultures.1Jandt, F. E. (1995) Intercultural Communication. Sage Thousand Oaks.
Benefits of Intercultural Communication• willingness to accept differences;• personal growth through increased tolerance;• dialogue;• cooperation;• developing a positive attitude towards otherness;• increased international, national, and local commerce;
The importance of ICThe theories developed by the researchers and academics can andhas been applied to many fields such as business, management,marketing, advertising and website design.As business becomes more and more international, many companiesneed to know how best to structure their companies, manage staff andcommunicate with customers. Intercultural communication gives theman insight into the areas they need to address or understand.Intercultural communication theories are now also used within theeducation, health care and other public services due to growingmulticultural populations.
Cross-cultural communication• As our world becomes increasingly interconnected, people increasingly encounter problems when communicating with people from other cultures. This can lead to problems ranging from employee frustration and decreased efficiency, to losing billion dollar deals.
Cross-cultural communication in the business context• Watch the short video (link below) and try to answer the questions. http://youtu.be/BrJTf97Ev8o1. Try to identify the main problems in the video. What are the possible sources of misunderstanding?2. What issues does Terry face with Carlos and Miguel?3. What issues does Carlos and Miguel face with Terry?4. How can they bridge their differences?5. Why is successful intercultural communication so important in the business context?
Discussion1. What does intercultural communication mean to you?2. What are, in your opinion, the benefits of developing intercultural awareness?3. Can intercultural communication be dangerous in any way?