Anyone for .tennis?Jo LimChief Operations & Policy Officer.au Domain Administration Ltd
Contents1. auDA and the .au domain – a quick overview2. Resellers in the .au market3. New gTLDs
1. auDA and the .au domain –      a quick overview
Who is auDA?•   auDA administers the .au domain space•   Industry self-regulatory body•   Not-for-profit, membership-based...
What do we do?• Regulatory  – .au domain name policy development  – .au registrar accreditation and regulation  – .au doma...
.au industry structure                          auDA                                          Registry Licence            ...
Current state of .au•   2.63 million .AU domain names•   39 accredited registrars, 4,700+ resellers•   Lowest com.au retai...
.AU 2LD growth 2002-2012
Registry fees: com.au v .com                                                           .com.au Vs .com (Ex GST)           ...
2. Resellers in the .au market
Resellers = cowboys??• Pre-2002 – misleading domain name renewal  notices/invoices  – led to expiry dates being removed fr...
Reseller changes• auDA 2012 Industry Advisory Panel  recommendations  – “The Panel understands that resellers want to be  ...
Resellers in WHOIS• “Reseller Contact ID” attached to domains  under management in registry database• Reseller name and ID...
Bulk transfers for resellers• Tied to Reseller Contact ID in registry database• Resellers will be allowed to bulk transfer...
Registrar security• auDA Information Security Standard (ISS) to  be introduced mid-2013• All accredited registrars must be...
3. New gTLDs
New gTLDs• Currently there are 22 gTLDs  – ICANN’s new gTLD program is aimed at increasing    competition and choice• Tota...
New gTLDs• Generics (eg. .music), brands (eg. .apple),  geographics (eg. .berlin), IDNs (eg. Arabic  script)• Google submi...
New gTLDs• Objection period and Governmental Early  Warning process  – Australian government lodged 130 warnings, inc.    ...
New gTLDs• Top 10 most valuable names according to  Sedo:     1 .shop        6 .one     2 .web         7 .blog     3 .site...
What does it mean for .au?• Relatively low level of Australian consumer  awareness at present• Consumer confusion – possib...
For more info … www.auda.org.aujo.lim@auda.org.au
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Jo lim, Anyone for .tennis?

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Jo lim, Anyone for .tennis?

  1. 1. Anyone for .tennis?Jo LimChief Operations & Policy Officer.au Domain Administration Ltd
  2. 2. Contents1. auDA and the .au domain – a quick overview2. Resellers in the .au market3. New gTLDs
  3. 3. 1. auDA and the .au domain – a quick overview
  4. 4. Who is auDA?• auDA administers the .au domain space• Industry self-regulatory body• Not-for-profit, membership-based• Endorsed by Australian Govt in 2000• Contract with ICANN in 2001• Board of 11 directors, elected and independent• 12 staff in Melbourne and Canberra
  5. 5. What do we do?• Regulatory – .au domain name policy development – .au registrar accreditation and regulation – .au domain name complaints and disputes• Security and stability – technical management of .au TLD infrastructure• Community programs – auDA Foundation, ANZIAs
  6. 6. .au industry structure auDA Registry Licence Agreement Registry Registry-Registrar Agreement Registrar Agreement Registrar Reseller Agreement Reseller Registrant Agreement Customer Service Agreement Registrant
  7. 7. Current state of .au• 2.63 million .AU domain names• 39 accredited registrars, 4,700+ resellers• Lowest com.au retail price = $19.95 / 2 years• Deloitte Access Economics report Dec 2011: – $475 million contribution to national economy • registration and hosting = $269 million • other web services = $206 million – 4,300 full-time jobs nationwide
  8. 8. .AU 2LD growth 2002-2012
  9. 9. Registry fees: com.au v .com .com.au Vs .com (Ex GST) $20.00 $18.00 $16.00 $14.00 Registry Prices (AUD) $12.00 $10.00 $8.00 $6.00 $4.00 $2.00 $0.00 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 com $10.63 $8.81 $8.54 $7.78 $8.07 $7.75 $7.18 $8.47 $8.75 $6.85 $8.10 com.au $18.18 $15.91 $15.80 $11.16 $7.75 $7.25 $7.50 $7.00 $7.00 $6.88 $6.63
  10. 10. 2. Resellers in the .au market
  11. 11. Resellers = cowboys??• Pre-2002 – misleading domain name renewal notices/invoices – led to expiry dates being removed from WHOIS• 2003-2004 – misleading mail outs by Domain Names Australia re .com version of com.au – auDA won legal action in Federal Court for misleading and deceptive conduct
  12. 12. Reseller changes• auDA 2012 Industry Advisory Panel recommendations – “The Panel understands that resellers want to be recognised “in the system” as a form of protection in the case of registrar failure, and to better facilitate portfolio portability … some kind of formal recognition of resellers would also make it easier for registrants to identify the entity that is managing their domain name.”
  13. 13. Resellers in WHOIS• “Reseller Contact ID” attached to domains under management in registry database• Reseller name and ID displayed on WHOIS• Voluntary system – resellers apply to auDA for Reseller Contact ID• Registrars must facilitate – competitive market
  14. 14. Bulk transfers for resellers• Tied to Reseller Contact ID in registry database• Resellers will be allowed to bulk transfer all domains under management WITHOUT prior registrant consent• Requirements for registrant notification and opt-out period prior to transfer
  15. 15. Registrar security• auDA Information Security Standard (ISS) to be introduced mid-2013• All accredited registrars must be ISS certified within 24 months• Future possibility of extending ISS certification to resellers, on voluntary basis
  16. 16. 3. New gTLDs
  17. 17. New gTLDs• Currently there are 22 gTLDs – ICANN’s new gTLD program is aimed at increasing competition and choice• Total 1,930 applications for 1,409 names – 911 from Nth America (47.2%) – 675 from Europe (35%) – 303 from Asia-Pacific (15.7%) – 24 from Latin America and Caribbean (1.2%) – 17 from Africa (0.9%)
  18. 18. New gTLDs• Generics (eg. .music), brands (eg. .apple), geographics (eg. .berlin), IDNs (eg. Arabic script)• Google submitted 101 applications, but Facebook, Twitter and eBay did not apply• 32 Australian applicants including: .melbourne .sydney .afl .nab .cba .amp .anz .seven .sbs .iinet .yellowpages .auspost .latrobe .monash .bond .rmit .tennis .woodside .seek
  19. 19. New gTLDs• Objection period and Governmental Early Warning process – Australian government lodged 130 warnings, inc. .sucks and .wtf• Trademark Clearinghouse• 108 IDN applications given priority by ICANN• Other applications batched by lottery – first cab off the rank is .play (Amazon)
  20. 20. New gTLDs• Top 10 most valuable names according to Sedo: 1 .shop 6 .one 2 .web 7 .blog 3 .site 8 .eco 4 .music 9 .sport 5 .hotel 10 .love
  21. 21. What does it mean for .au?• Relatively low level of Australian consumer awareness at present• Consumer confusion – possibility of scams• Future challenge in maintaining and positioning the “.au brand” – security, stability and integrity• Possible demand for new .au 2LDs and/or direct registrations (eg. yourname.au)
  22. 22. For more info … www.auda.org.aujo.lim@auda.org.au

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