What other libraries are doing: Read books, write book reviews, fill out forms to be drawn for prizes. More book reviews = more forms = more chances to win Read at least 2 books per week, enter weekly drawing Read six books from four categories to make sure they don’t read six of the same genre Goal: ten books in ten weeks. About half usually finish. We give adults a card to get stamped when they review a book they read this summer. Review: list the book and author, give it a star rating, write three words that describe it, and list any other books or authors that they would suggest to someone who reads this book and likes it.
The focus is on books on reading They require work for the patron They punish slow readers and non-readers They cater to those who are already library users.
We want people to participate. Market different library services We want people to experiment outside their comfort zone Model library behavior to children AND reading behavior Promote the library as a fun place
Approach library service holistically. Synchronize summer programs for all ages to encourage family participation. Market them as one program with events and parts specific to age groups. Promote the link between family reading and literacy Everything is connected: collection, facility, programming, reference, etc.
Keep it easy for staff to administer. Complicated rules undermine program goals. Be flexible with the rules so patrons can be successful. Encourage non-users and non-readers to experience the library, but in a fun way. Introduce them to library services gradually so they can discover them, not be REQUIRED to do them. Keep paperwork to a minimum.
What info do you really need from people? When do you need it? Before they play the game or after? Pre-registration gives completion rates. No registration = no time or paperwork for patrons or staff. If you return the game sheet with your name on it, you are registered.
Why Bingo? It’s only one page, it’s easy, everyone knows the rules, there are lots of options, it can be done quickly. Whether they choose to play or not, just by glancing at this sheet, they will see something they didn’t know we had. We already won!
Give branch libraries a choice to adapt the game to their specifics: their staff, their collections, their services, their community, their hours, their location, etc.
Here’s another game idea. All the same benefits as Bingo, but shorter and easier. For libraries with fewer services to highlight or very specific SRP goals.
Another simple game idea. Just choose ten activities and check the line next to each you complete.
How do you let people know about the Summer Library Program? Just as youth department does school visits, adult department can do announcements at: Bingo halls Gyms Service organizations (Lions Club, Kiwanis, Rotary, etc.) Churches Senior centers Ask youth department to include adult program in their spiel Bully your regulars Get kids to guilt their parents into it.
Don’t give up based on first year stats. Tweak it as needed: add or remove squares, change what’s promoted, etc.
Michigan Collaborative Summer Library Program themes for 2011 www.cslpreads.org
Skype with someone in another country 1 st generation American discussion group Ethnic cooking class Show a foreign film Book discussion: choose an international author or setting Lecture on etiquette for international travelers, both casual and business
Consider giving out lots of little prizes instead of one grand prize. When times are tough, fancy prizes make your library look frivolous. Ask for donations from local businesses. Match their donation with a purchase if you can. Then be sure to advertise the business so people know it was a donation, and from whom. For adults, it’s really not about the prize. Yet, something small is nice. Coffee, movie rentals, gas, flash drives, iTunes gift cards, book sale items, fancy book marks…
It works! Remember: When patrons just glance at the game sheet, whether they play the game or not, you’ve already won. Watch your stats go up: circulation, use of the services you’ve promoted Give it time to catch on. Remember your goals: did you meet them? What got in the way? Remember: do whatever you can to help patrons be successful too.
Not Just for the Kids: Promoting Services through Adult Summer Reading Programs
<ul><ul><li>Presented by </li></ul></ul><ul><ul><li>Holly Hibner and Mary Kelly </li></ul></ul><ul><ul><li>http://awfullibrarybooks.net </li></ul></ul>Presentation available online: www.slideshare.net/awfullibrarybooks Not Just for the Kids: Promoting Services through Summer Library Programs
I thought this was supposed to be fun! Photo credit: http://lifeasjosephine.wordpress.com
What do these programs have in common? Photo credit http://www.unfoldmedia.org
What are your goals? Image credit: blogs.lifeway.com
Whole Library Programming Everything is Connected Photo purchased from iStock Photo
<ul><li>Keep it light </li></ul><ul><li>Keep it simple </li></ul><ul><li>Make it a family affair </li></ul><ul><li>Promote the library’s collections, services, and programs </li></ul>Photo purchased from iStock Photo Photo purchased from iStock Photo