Social Media Marketing Plan<br />By: Amelia, QianWei, Khairul, Idrees<br />
Our Slogan<br />NTU, a place where <br />study<br />meets<br />fun!<br />
Objectives<br />To get more students to enrol to NTU<br />To build school spirit<br />Students to be more active in social...
Target Audience<br />Jc, poly-grads & working adults<br />Current NTU students<br />
Our Campaign<br />Use social media platforms <br />Selected students & staff <br />Get students & staff to post videos & t...
Duration<br />30 Days<br />Because…<br /><ul><li>Enough time
Create enough buzz for NTU
Achieve our goals</li></li></ul><li>Our Brand<br />Portray NTU as a fun and exciting place<br />NTU is a great place to sp...
Reinforcement of Brand<br />Use social media <br />Attract more potential students <br />Reach out further<br />Constantly...
Brand Trust<br />Comment on post<br />Ask questions on Facebook page<br />Follow their tweets<br />Potential students lear...
Listening Strategy<br />Monitor tweets/facebookstatus updates of students & staff<br />Study comments made<br />Google ana...
Collecting Feedback<br />Online surveys<br />Reply emails<br />Collect feedbacks through facebook/twitter/forums<br />
Desired Campaign Outcome<br />
Social Media Platforms<br />Twitter<br />YouTube<br />Facebook<br />
Conclusion<br />Support our marketing plan<br />Increase enrolment<br />School sprit<br />Active on social media<br />
Thank You<br />for your time!<br />
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  • Khai 1-4
  • Khai 1-4
  • Qw-5-7life as it would be easier for potential students to be informed
  • We feel 1 month is enough time to create enough buzz for NTU and achieve our goals
  • Qw 5-7
  • Ame 8-10then conventional methods of enrolment
  • These potential students will have confidence and trust in NTU.
  • Ame 8-10- check on how many people talk about NTU.
  • Idrees 11-14
  • Ntu sm

    1. 1. Social Media Marketing Plan<br />By: Amelia, QianWei, Khairul, Idrees<br />
    2. 2. Our Slogan<br />NTU, a place where <br />study<br />meets<br />fun!<br />
    3. 3. Objectives<br />To get more students to enrol to NTU<br />To build school spirit<br />Students to be more active in social media<br />
    4. 4. Target Audience<br />Jc, poly-grads & working adults<br />Current NTU students<br />
    5. 5. Our Campaign<br />Use social media platforms <br />Selected students & staff <br />Get students & staff to post videos & tweet<br />Blog about their daily life & post to facebook<br />Tweet fun facts about campus<br />Post videos of campus<br />
    6. 6. Duration<br />30 Days<br />Because…<br /><ul><li>Enough time
    7. 7. Create enough buzz for NTU
    8. 8. Achieve our goals</li></li></ul><li>Our Brand<br />Portray NTU as a fun and exciting place<br />NTU is a great place to spend their next few years<br />Encourage people to enrolin NTU<br />
    9. 9. Reinforcement of Brand<br />Use social media <br />Attract more potential students <br />Reach out further<br />Constantly updated changes<br />
    10. 10. Brand Trust<br />Comment on post<br />Ask questions on Facebook page<br />Follow their tweets<br />Potential students learn & discover campus life<br />
    11. 11. Listening Strategy<br />Monitor tweets/facebookstatus updates of students & staff<br />Study comments made<br />Google analytics <br />
    12. 12. Collecting Feedback<br />Online surveys<br />Reply emails<br />Collect feedbacks through facebook/twitter/forums<br />
    13. 13. Desired Campaign Outcome<br />
    14. 14. Social Media Platforms<br />Twitter<br />YouTube<br />Facebook<br />
    15. 15. Conclusion<br />Support our marketing plan<br />Increase enrolment<br />School sprit<br />Active on social media<br />
    16. 16. Thank You<br />for your time!<br />
    17. 17. Q & A<br />

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