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Stretch Your Ministry Communication Budget
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Stretch Your Ministry Communication Budget

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Discover how to stretch your ministry communications budget. An audio can be received at www.awesomeinsight.com

Discover how to stretch your ministry communications budget. An audio can be received at www.awesomeinsight.com

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Stretch Your Ministry Communication Budget Presentation Transcript

  • 1. Your Ministry Communication Budget Presented by Lynette Hawkins beyond marketing group, inc. AWESOME INSIGHT STRETCH
  • 2.
    • What Should You Do If the Ministry Budget is Tight?
  • 3. 1. Plan to Communicate!
    • Who do you want to intentionally reach?
    • Where can you reach them?
    • Who else reaches them?
    • What are your options?
  • 4. Plan Well in Advance
    • Benefits of Planning
    • Advance notice to members
    • Possible discounts
    • Identify potential partners
    • Get your second invite ready
  • 5.
    • Be Ready with the Next Invitation!
  • 6.
    • Create a Year Long Communications Calendar
  • 7. 2. Get Free Publicity
    • How can we get the word out?
    • What is the news story?
    • Where does our target audience go for information?
    • How can we connect there?
  • 8. Get to Know The Media
    • Religious Reporter versus Editor
    • Interviews
    • Community Calendars
    • Deadlines
  • 9. Prepare
    • Write press release
    • Write articles
    • Call and introduce your ministry
  • 10. Tip for Media Coverage
    • Introduce your ministry to the local media well before you need to know them!
  • 11. 3. Identify Partnerships
    • Who shares your target audience?
    • What other churches can we partner?
    • Is there any where in the community we can spread the word?
    • How can we partner?
  • 12. Benefits of Partnerships
    • Stretches the budget
    • More resources
    • More ideas
    • Sometimes ready-made audience
    • New relationships
  • 13.
    • Who else is focusing on youth?
  • 14. Ideas for Partnering
    • Church Partnerships
    • Share ads
    • Share Ministry--- Vacation Bible School
    • Our Facility ● Their Teachers ● All Invite!
    • Community Partnerships
    • Outpost displays of ministry
    • Malls ● Non-Profit Groups ● Retailers
  • 15. Who Makes Great Partners?
    • What can your ministry offer the partnership?
  • 16. 4. Look to Email, Website, Etc.
    • How many friends are in your members’ email address book?
    • It’s FREE!
  • 17. Equip Members to Invite electronically!
    • Advance Planning
    • Church Website - Update
    • E-vites
    • Email ministry
    • Email Signature
    • Worship Guest emails
  • 18. Web 2.0 – Free Reach Out
    • Facebook
    • MySpace
    • Event Invitations to the Network
  • 19. 5. Ask Yourself : How Can We Get Members to Invite?
    • Again…
    • It’s Free!
  • 20. Tips for Equipping Members
    • Tell them in advance
    • Excite them about the ministry
    • Give enough information
      • Who, What, Where, How
    • Share Tools
      • Flyers, Invite cards, evites
  • 21. 6. Look in Your Hand
    • Bulletin
    • Marquee Sign
    • Bulletin Boards
    • Voicemail Message
    • Church Website
    • Church Mailings
    • Email
  • 22.
    • Stretch your ministry communications budget.
    • Use every opportunity to reach out and invite!
  • 23.
    • Plan to Communicate
    • Get Free Publicity
    • Identify Partnerships
    • Look to Email & the Internet
    • Ask Yourself : How Can We Get Members to Invite?
    • Look in Your Hand!
    STRETCH
  • 24. Check Out Our Resource Store www.awesomeinsight.com
    • E-Books & Ponderpaks
    • Prepare Your Ministry for the Press
    • How to Set Up Your Church Communications Team
    • Creating & Hosting Invite-Specific Events for Your Church
    • Email Ministry Reach Out!
  • 25. To Speak to Lynette …
    • BMG Awesome Insight
    • [email_address]
    • (336) 722-6270