For <br />HBCU’s<br />Historically Black Colleges & Universities<br />social media<br />Lynette Hawkins<br />beyond market...
<ul><li>Practical consulting, social media and communications training
Lifting the barriers to communication
Reaching the community</li></ul>Introduction…Who We are<br />2<br />Lynette Hawkins<br />
The Way Students, Alumni, Faculty and Donors Communicate has Changed…<br />More on-line<br />More Tweets, Texts,  Posts, B...
100% of Colleges & Universities Studied<br />Use at least one social media platform<br />4<br />May 2010-2011 Study of a s...
*105 HBCUs in 20 States in U.S.<br />*HR Office of Educational Partnerships/Historically Black Colleges & Universities<br ...
2 HBCU’s ranked in the Top 50 Social Media Colleges<br />StudentAdvisor.com/Top 100 Social Media Colleges 2011<br />6<br />
7<br /># of HBCU’s with <br />Up-to-Date Websites, Linked to                        Social Media?<br />http://www.<br />
19 of 4 year HBCU’s offered Full Online Degrees (Bachelors or Masters level)<br />HBCU Distance Learning 2010, Roy L. Beas...
9<br />College Presidents are Early Technology Adapters…<br />87% use Smartphones<br />32% use Tablets<br />15% use e-Read...
50% of U.S. College Presidents  <br />Digital Revolution and Higher Education Pew Internet, August, 2011<br />10<br />
18% of U.S. College Presidents<br />11<br />Digital Revolution and Higher Education Pew Internet, August, 2011<br />
12<br />Use of Social Networks by Online Folks<br />Pew Internet Project Survey 2008<br />
Is Your College’s <br />Digital Door Open Wide Enough?<br />13<br />
Ponder this…           <br />1. If students, alumni, community people are visiting community pages on Facebook but your co...
What’s stopping your institution from opening the digital door wider?<br />Budget issues?<br />Privacy concerns?<br />Limi...
What Can Opening the Digital Door Do?<br />Raise visibility and awareness<br />Connect to donors, prospective students, al...
17<br />It’s about lifting the barriers to communications.<br />
18<br />Telling Your Story… Content in Lots of Places<br />Social Bookmarking<br />Facebook<br />Pages<br />Blog<br />Podc...
19<br />Popular tools Used by Higher Education<br />VIDEO SHARING<br />YouTube <br />PHOTO SHARING<br />Flickr<br />PODCAS...
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Social media for HBCU's

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How will Historically Black Colleges narrow the digital divide with social media? The way people communicate has changed. All students connect through social networking sites. Create a social presence with a more branded look. This presentation explores social media and the opportunity it presents for colleges including HBCU's. For more information, www.awesomeinsight.com.

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Social media for HBCU's

  1. 1. For <br />HBCU’s<br />Historically Black Colleges & Universities<br />social media<br />Lynette Hawkins<br />beyond marketing group, inc. www.awesomeinsight.com<br />
  2. 2. <ul><li>Practical consulting, social media and communications training
  3. 3. Lifting the barriers to communication
  4. 4. Reaching the community</li></ul>Introduction…Who We are<br />2<br />Lynette Hawkins<br />
  5. 5. The Way Students, Alumni, Faculty and Donors Communicate has Changed…<br />More on-line<br />More Tweets, Texts, Posts, Blogs, etc.<br />It’s time to communicate across all mediums.<br />3<br />
  6. 6. 100% of Colleges & Universities Studied<br />Use at least one social media platform<br />4<br />May 2010-2011 Study of a sample among 4 year accredited institutions in US<br />Center of Marketing Research of Univ. of MA Dartmouth<br />
  7. 7. *105 HBCUs in 20 States in U.S.<br />*HR Office of Educational Partnerships/Historically Black Colleges & Universities<br />5<br />
  8. 8. 2 HBCU’s ranked in the Top 50 Social Media Colleges<br />StudentAdvisor.com/Top 100 Social Media Colleges 2011<br />6<br />
  9. 9. 7<br /># of HBCU’s with <br />Up-to-Date Websites, Linked to Social Media?<br />http://www.<br />
  10. 10. 19 of 4 year HBCU’s offered Full Online Degrees (Bachelors or Masters level)<br />HBCU Distance Learning 2010, Roy L. Beasley Howard University<br />8<br />
  11. 11. 9<br />College Presidents are Early Technology Adapters…<br />87% use Smartphones<br />32% use Tablets<br />15% use e-Readers<br />Digital Revolution and Higher Education Pew Internet, August, 2011<br />
  12. 12. 50% of U.S. College Presidents <br />Digital Revolution and Higher Education Pew Internet, August, 2011<br />10<br />
  13. 13. 18% of U.S. College Presidents<br />11<br />Digital Revolution and Higher Education Pew Internet, August, 2011<br />
  14. 14. 12<br />Use of Social Networks by Online Folks<br />Pew Internet Project Survey 2008<br />
  15. 15. Is Your College’s <br />Digital Door Open Wide Enough?<br />13<br />
  16. 16. Ponder this… <br />1. If students, alumni, community people are visiting community pages on Facebook but your college does not have a Facebook page, what does that say about your institution?<br />2. If potential students can go to websites and social media of other colleges and see dialogue about current events and curriculum but not at your college, what does that say about your institution?<br />3. If students and prospective students view videos, share tweets, posts and blogs but not from your college, what does that say about your institution?<br />14<br />?<br />
  17. 17. What’s stopping your institution from opening the digital door wider?<br />Budget issues?<br />Privacy concerns?<br />Limited know-how?<br />Little interest?<br />15<br />
  18. 18. What Can Opening the Digital Door Do?<br />Raise visibility and awareness<br />Connect to donors, prospective students, alumni, students, faculty, post graduate employers, and the community <br />Heighten awareness of curriculum and events<br />Build greater relevance in academia setting<br />Generate conversations where people are<br />16<br />
  19. 19. 17<br />It’s about lifting the barriers to communications.<br />
  20. 20. 18<br />Telling Your Story… Content in Lots of Places<br />Social Bookmarking<br />Facebook<br />Pages<br />Blog<br />Podcasts<br />Linkedin<br />Facebook<br />Vimeo<br />Flickr<br />#hashtags<br />YouTube<br />FourSquare<br />Twitter<br />scribd<br />texts<br />Wikis<br />
  21. 21. 19<br />Popular tools Used by Higher Education<br />VIDEO SHARING<br />YouTube <br />PHOTO SHARING<br />Flickr<br />PODCASTS<br />iTunes<br />NETWORKING SITES<br />Facebook<br />Linked In<br />BLOGS<br />Wordpress Blogs<br />Blogger <br />MICROBLOGS<br />Twitter<br />
  22. 22. 20<br />How Active & Effective Are You in Engaging on Facebook, Twitter &YouTube?<br />
  23. 23. 21<br />Sign Up for Free e-Newsletter<br />Get Tips on Social Networking <br />for Collegesn<br />Lynette Hawkins<br />beyond marketing group, inc.e<br />awesomeinsight.com.com<br />(336)854-4196<br />
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