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Is Your Team Ready for Generation Y?
 

Is Your Team Ready for Generation Y?

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Is your team ready to welcome Gen-Y? If you're a nonprofit, small-medium sized business, college or community organization looking to grow in reaching and retaining Gen Y, let this marketing coach ...

Is your team ready to welcome Gen-Y? If you're a nonprofit, small-medium sized business, college or community organization looking to grow in reaching and retaining Gen Y, let this marketing coach share 5 factors to consider. To hear this free webinar, go to www.pickshovelmarketing.com

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    Is Your Team Ready for Generation Y? Is Your Team Ready for Generation Y? Presentation Transcript

    • www.pickshovelmarketing.com Lynette Hawkinsbeyond marketing group, inc. INTRODUCTION…WHO WE ARE •Marketing coaching, social media and marketing plans & Gen Y • Identifying low cost ways for small –medium size businesses, non-profits, colleges and communities • 30+ Years in Marketing/Communications
    • One Size Does Not Fit ALLWWW.PICKSHOVELMARKETING.COMCOPYRIGHT 2012 BEYOND MARKETING 3GROUP, INC. ALL RIGHTS RESERED
    • WHO IS GENERATION Y?WWW.PICKSHOVELMARKETING.COMCOPYRIGHT 2012 BEYOND MARKETING 4GROUP, INC. ALL RIGHTS RESERED
    • BORN 1982-2000Millennial (Gen Y-ers), a connected generation, values relationships, the Internet, making a difference and flexibility.WWW.PICKSHOVELMARKETING.COMCOPYRIGHT 2012 BEYOND MARKETING 5GROUP, INC. ALL RIGHTS RESERED
    • MINDSET? Check Out the Most Recent Report from Class of 2015 See “Insights” on our Website www.pickshovelmarketing.comwww.pickshovelmarketing.com Copyright 2012Beyond Marketing Group, Inc. All Rights Resered 6
    • HOW DO YOU CREATE A FRIENDLY CULTURE?• Get to know what they value• Learn to respect their differences• Communicate where they areWWW.PICKSHOVELMARKETING.COMCOPYRIGHT 2012 BEYOND MARKETING 7GROUP, INC. ALL RIGHTS RESERED
    • 5 FACTORS TO CONSIDERWhen Attracting Gen Y-ers for Work. Members or Customers, Understand Their…1. Openness to Change & Flexibility2. Use of Technology3. Need for Relationships4. Desire Authenticity5. Hope to Make a DifferenceWWW.PICKSHOVELMARKETING.COMCOPYRIGHT 2012 BEYOND MARKETING 8GROUP, INC. ALL RIGHTS RESERED
    • #1 FLEXIBILITY & CHANGEBoard Room? Work from Home?WWW.PICKSHOVELMARKETING.COMCOPYRIGHT 2012 BEYOND MARKETING 9GROUP, INC. ALL RIGHTS RESERED
    • CONSIDER…• Who will come to your website?• Does your website look welcoming to Gen Y?• How can you turn outsiders into friends?• How can you turn friends into donors/employees or volunteers?• How will you bridge the tech gap from younger people to older?www.pickshovelmarketing.com Copyright 2012Beyond Marketing Group, Inc. All Rights Resered 10
    • #3 NEED FOR RELATIONSHIPSFeedback & Praise help to keep them on trackGiving frequent feedback is helpfulSincere praise is motivatingCross-generational relationships are welcomedBusiness skill mentoringLife skill mentoringLeadership mentoringTech sharing skillsWWW.PICKSHOVELMARKETING.COMCOPYRIGHT 2012 BEYOND MARKETING 11GROUP, INC. ALL RIGHTS RESERED
    • FAMILY & FRIENDS = HIGH PRIORITYUse of social networking through out the dayDesire to work where friends areWork/life balanceQuestion for youWhat will you do to make it easier to connect friends and family?WWW.PICKSHOVELMARKETING.COMCOPYRIGHT 2012 BEYOND MARKETING 12GROUP, INC. ALL RIGHTS RESERED
    • #4 AUTHENTICITY Walk the TalkWWW.PICKSHOVELMARKETING.COMCOPYRIGHT 2012 BEYOND MARKETING 13GROUP, INC. ALL RIGHTS RESERED
    • #5 HOPE TO MAKE A DIFFERENCE! How can you help them save the planet?WWW.PICKSHOVELMARKETING.COMCOPYRIGHT 2012 BEYOND MARKETING 14GROUP, INC. ALL RIGHTS RESERED
    • FOR FURTHER ASSISTANCE• Marketing Coaching Click below to “Like Us”• Gen Y Coaching• Freelance Writing• Website Development• Social Media CoachingBeyond Marketing Group, Inc.Visit www.pickshovelmarketing.comCall (336) 854-4196WWW.PICKSHOVELMARKETING.COMCOPYRIGHT 2012 BEYOND MARKETING 15GROUP, INC. ALL RIGHTS RESERED