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Library2 Presentation

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Blogs, RSS, Instant Messaging, and so much more!

Blogs, RSS, Instant Messaging, and so much more!

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  • 1. Web 2.0 and Libraries: Best Practices for Social Software
    By Sarah, Darby, Beth, and Andrew
    November 19, 2009
  • 2. What is Web 2.0 for?
    Communication
    Personal connections
    Creating community
    Expanding services cheaply
  • 3. What is Web 2.0?
    It’s the stuff you find yourself doing when you’re supposed to be writing a paper.
    - Flickr
    -Blogs
    - Wikis and Wikipedia
    - RSS
  • 4. Web 2.0 is all about…
    Openness
    Ease of Use
    Innovation
    Creation
    Sharing
    Social Interaction
    Participation
    Decentralization
    But everybody knows that…
  • 5. “Libraries have historically been places to receive information but with some exception, less places to contribute information.”
    - Jessamyn West, Librarian.net
  • 6. Web 2.0 + Libraries = Library 2.0
    Use what’s out there to help you do what you’re already doing
    Get a step ahead
    Bring in the outside world
    Take it seriously
  • 7. RSS
    Like “automated web surfing,” RSS allows users to keep abreast of interesting updates without visiting individual sites.
    This has value to libraries through:
    linking to other sites (such as news, weather, etc) on the library web page.
    Library-specific RSS feeds
    http://triadprstore.files.wordpress.com/2009/09/rss-button-prstore.jpg
  • 8. Creating library-specific RSS feeds
    Check out the following aggregators:
    BlogPluse (www.blogpulse.com)
    PubSub (http://www.pubsub.com)
    Techorati (http://technorati.com)
    Feedster (http://www.feedster.com)
  • 9. Instant Messaging
    Instant Messaging, a real time synchronous conversation between two people via the internet, is becoming increasingly useful to libraries.
    IM can be a powerful tool for reference.
    Some users may be embarrassed to ask questions, and prefer the anonymity of IM
    Be sure to Train staff; after all, it’s still a reference interview.
    Check out Meebo through RUL
    Promote, Promote, Promote!
    Give your IM service a web presence
    Put chat names on business cards, and the library web page
    For more info check out: http://www.libsuccess.org/index.php?title=Online_Reference
  • 10. Blogs and Libraries
  • 11. Purposes of Library Blogs
    Blogs used by libraries fall mostly into two broad categories:
    Blogs that serve the public by promoting library services, collections, and events
    Blogs that serve library staff by facilitating communication (like an intranet or email list).
  • 12. Library Blogs for the Public
    Why use blogs to communicate with the public?
    Allow two-way communication with users
    Create transparency regarding library decisions (e.g. updates for large construction projects)
    Gather information in one place
    Introduce staff to the public (e.g. profiles)
    What do libraries put on their blogs?
    Announcements of events and service updates (e.g. changes in library hours)
    Information for a particular user group (e.g. teens, graduate students) 
    Links to database trials, new subscriptions, and underutilized resources
  • 13. Example of a successful library blog for the public
    Ann Arbor Public Library
    http://www.aadl.org/
  • 14. Staff Blogs
    Why use blogs for staff communication?
    Reduce email and email-related problems (e.g. lost emails, messages stuck in spam filters)
    Centralize staff information in one easy-to-find location, rather than scattered throughout emails
    Facilitate direct conversation on a topic via comments
    Provide an opportunity and incentive (or requirement) for staff to become proficient in blogging and other Web 2.0 technologies.
  • 15. Best Practices for Library Blogs
    Train your staff adequately and establish style guidelines for consistency and clarity (e.g. avoiding library jargon, using consistent acronyms or none at all).
    Designate a point person to offer some editorial oversight on public blog posts,
    Integrate the blog with the library’s website by providing easy links to the library catalog and other features.
    Use “soft opening” techniques to introduce your blog to the public. Launch by putting the blog up, adding a few posts, and adding links from the home page…then really ramp up advertising after a few weeks of regular posting from staff and/or users.
  • 16. Wikipediahttp://en.wikipedia.org/wiki/Web_2.0
  • 17. Wikis
    Features:
    Article
    Page-editing mode
    Talk or discussion pages
    History page(s)
    Edit or view source option
    Search function
    Wiki Types:
    Single-user wiki
    Lab book
    Collaborative writing
    Knowledge base
  • 18. What can libraries do with wikis?
    Subject guides
    Project planning
    Policy manuals
    Resource listings
    Training resources
    Bethlehem Public Library created a wiki to keep track of links to online resources.
    “We were trying to do this by group e-mail but found that we were just ‘gunking up’ each other’s inboxes.” Now the team can view the wiki for new posts at their convenience.
    Geoffrey Kirkpatrick, Head of Circulation and Tech Services
  • 19. Implementing Wikis
    Choose software & determine a hosting option
    Server installation
    Software for hosting online
    Google Sites, http://sites.google.com/
    Pbwiki, http://pbwiki.com
    Seedwiki, www.seedwiki.com
    Open-source options
    Mediawiki, www.mediawiki.org
  • 20. Implementing Wikis
    Set goals, authors, and monitors
    Set logins & passwords or open it to everyone
    Take the time to train & promote
    People won’t use it if they don’t know it’s there!
    Encourage experimentation
    Tip: Use wiki software that generates RSS feeds so that changes in articles may be easily monitoried.
  • 21. LibSuccess Wikihttp://www.libsuccess.org/index.php?title=Main_Page
  • 22. Flickr
    An image-hosting online community
    Began as an online game but is now a way for people to upload and share photos
    “What was once the digital equivalence of a shoebox became a vibrant community built around photos and a vast collaborative effort to produce an infinite scrapbook.”
    Registered users can comment on photos, create image “pools” around a central theme, and select favorite pictures.
    - Levy, S. & Stone, B. (April 3, 2006). The new wisdom of the web. Newsweek. www.msnbc.msn.com. As cited in LTR report.
  • 23. Benefits & Fun Features of Flickr
    Easy to place images in blogs and websites with Flickr’s code generator
    Increase the odds of being found by tagging photos with library’s name and location
    Set privacy levels & access
    Select other Flickr users as contacts & subscribe to their feeds
    Upload to Flickr from e-mail, computer, or cell phone
    Group images into sets to tell the story of an event
    Add notes to images
    Create promotional materials – posters, billboards, magazine covers, trading cards, etc.
  • 24. 5 Hints for Using Flickr in Libraries
    hhAllow Flickr access on library computers
    Add tags, notes, & comments
    Create a profile in Flickr for the library
    Tell stories: showcase library programs
    Use photos to put a
    human face on the
    library’s online
    presence
  • 25. LiB Trading Card
    http://www.flickr.com/photos/librariansass/185866106/
  • 26. New Brunswick Public Library
    http://www.flickr.com/photos/nbfpl/
  • 27. Highland Public Library (Illinois)
    http://www.flickr.com/photos/highlandparklibrary/2938437883/
  • 28. New York Public Library
    http://www.flickr.com/photos/nypl/
  • 29. New York Public Library’s Tags
    http://www.flickr.com/photos/nypl/tags/
  • 30.
  • 31. http://sjcpl.lib.in.us/
  • 32. How to get staff on board
    Listen!
    Involve!
    Tell!
    Share!
    Report!
    Research!
    Manage!
    Meet!
    Play!
    Celebrate!