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The Power Of Bloggiing Changes

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Why Blog, this was a seminar that Breck Stewart and Ann Harwood presented to a group who had very little knowledge of the Power of Blogging

Why Blog, this was a seminar that Breck Stewart and Ann Harwood presented to a group who had very little knowledge of the Power of Blogging

Published in: Education

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  • A survey by Perseus, a marketing research services company, indicates that 56 percent of all blogs are created by women and that women abandon fewer blogs than men do. Ann Harwood and Breck Stewart Benefits for Women January 22, 2009
  • Blogs are online software programs, that they will have you believe that you need no prior technical knowledge. As long as you know how to navigate around a web page and you can type. Blogs can be for everyone. Blogs can be political, religious, personal, professional, or just for fun. For business, you can run a blog to keep your clients informed. Blog is Short for weblog. Ann Harwood and Breck Stewart Benefits for Women January 22, 2009
  • Benefits for Women January 22, 2009 Ann Harwood and Breck Stewart
  • Blogs have an informal, conversational style, and readers can join in by commenting on each post. Blogs can be chatty, informative, opinionated and often humorous, and it's this "human" aspect of blogs that draws many people to them. But the best part about blogs is how accessible they are to everyone . Blogs are free (or very inexpensive) to set up using services like Blogger or TypePad . Wordpress.They're also easy to Ann Harwood and Breck Stewart Benefits for Women January 22, 2009
  • Not only that… it gives you website new content. Start a blog to strengthen your relationship with your customers In turbulent times, the cream rises to the top. … In other words, the ones who are truly successful will go the extra mile to build a strong relationship with their customers and prove that they’re a rock-solid business that always has their customers’ best interests in mind. And starting a blog is a GREAT way to do this! Ann Harwood and Breck Stewart Benefits for Women January 22, 2009
  • Benefits for Women January 22, 2009 Ann Harwood and Breck Stewart
  • A blog is much more informal than other websites This helps reassure prospective customers that there's a "real person" behind the website who'll take care of their needs. It also allows you to inject much more of your own personality into your online business than your main sales site could do. Ann Harwood and Breck Stewart Benefits for Women January 22, 2009
  • Ann Harwood and Breck Stewart Benefits for Women January 22, 2009
  • This site gets amazing traffic, by following every rule in blogging. Source: http://lifehacker.com/5134982/find-a-new-job-by-offering-a-bounty The Label gets the search engines attention: The heading key words that people search by jobs, job search,etc every word takes you somewhere. Benefits for Women January 22, 2009 Ann Harwood and Breck Stewart
  • 1. Trackback Trackbacks are used to notify authors of other blogs that you’ve referenced them or wrote something similar in an article you authored. You don’t necessarily have to link to an article to send a trackback. You can find the option to send a trackback at the bottom of each new post. Just copy and paste the link to another article and you’ll send a trackback. Trackbacks are often overlooked as it is just easier to send a pingback than a trackback. 2. Pingback Pingbacks occur when you link to an article on another blog. The author will receive an email notification that you published a post that links back to one of their own previously published works. Pingbacks are commonly seen in the comments section of an article. They link back to the newly published article. Pingbacks differ from trackbacks because you have to actually link to the article within your post to notify the author. Ann Harwood and Breck Stewart Benefits for Women January 22, 2009
  • Starting a blog can take as little as five minutes. Of course, starting a blog is the easy part; turning your blog into a strategic tool that drives traffic and sales to your online business is a completely different matter. Building a truly effective blog that keeps people coming back again and again takes a lot more than five minutes; it takes time and dedication to develop a blog that keeps your audience coming back for more Ann Harwood and Breck Stewart Benefits for Women January 22, 2009
  • Ann Harwood and Breck Stewart Benefits for Women January 22, 2009
  • How is all this structured? The bulletin board as a whole contains various categories (broad subject areas), which themselves contain forums (more specific subject areas) which contain threads (conversations on a topic) which are made up of individual posts (where a user writes something). The board home page has a list of categories and forums, with basic statistics for each - including the number of threads and posts, and which member posted the most recent message. Ann Harwood and Breck Stewart Benefits for Women January 22, 2009
  • Ann Harwood and Breck Stewart Benefits for Women January 22, 2009
  • You can get the latest news headlines, articles, photographs and, of course, podcasts, as soon as they are published without having to check manually every day. To do this you subscribe to an RSS document, which is sometimes called a "feed", using a “feed reader”. This is a piece of software that checks RSS feeds for new content. To start the subscription you simply enter the RSS feed into the software and it does the rest for you. To get a podcast you will need podcast software (see Related Links). You subscribe to the podcast by entering the feed's link into the software. This initiates the subscription process. The software then regularly checks your subscribed feeds for new podcasts, downloading any new episodes that it finds. Related Links RSS (bbc news) http://ca.video.yahoo.com/watch/3954397/10733492 Ann Harwood and Breck Stewart Benefits for Women January 22, 2009
  • Getting Started - Podcast Basics Podcasting lets you automatically receive the latest episode of your chosen programme as soon as it's available. You can "subscribe" to a podcast, rather like you might subscribe to a magazine and get it delivered each week. An important difference is that all of the BBC's podcasts are free, and you can stop receiving the files at any time. Interested in listening to some podcast from the BBC, but don't know where to start? Don't worry! We've put together a Beginner's Guide to Podcasts which should help you get going in no time at all. What's more, BBC Webwise provide an interactive introduction to podcasting, presented by Julia Bradbury. Click here to get started. Ann Harwood and Breck Stewart Benefits for Women January 22, 2009
  • Transcript

    • 1. Websites and content
      • Why should you worry about a website
      • Input as to what domain to select
      • Realtor industry sites
      • Tools you can use to be found
      • Blogging, Facebook and Twitter
      • Who will do the work?
    • 2. Website Why,Who, When
      • Websites:
      • Content on your website
      • Testimonials
      • Bio how to get results
      • Pay per click
      • Links
      • Free listings
    • 3. The online advertising community: More than 67% of the global population visits social networks and blogs Realtors are reporting that as high as 90% of their market comes from buyers and sellers finding them on the internet What will this cost me? Strategies to use
    • 4.
      • Online software program(s)
      • Easy to change
      • You can add content
      • You can add videos
      • Free or Pay
      • Do I need a website?
    • 5.
      • Decide what you want your blog for
      • Come up with a name
      • Do you have a budget?
      • How will I find a blogging company?
    • 6.
      • Blogging is an extremely important strategy for any online marketer. An effective blog can:
      • drive swarms of traffic to your main website,
      • generate more product sales,
      • create an additional stream of advertising income,
      • be a great customer service tool,
      • and much more!
    • 7.  
    • 8.
      • search engines absolutely LOVE
      • the fresh and frequently updated content of a blog —
      • which means you’ll get a great boost.
      • The search engine rankings and drive more qualified
      • visitors to your site!
    • 9.
      • You can:
      • Humanize your business.,
      • You can write posts in your own voice and give your business more of a human face.
      • Reassure prospective customers
      • Allows you to inject much more of your own personality into your online business than your main sales site could do.
    • 10.
      • Dashboard
      • Label
      • Body
      • Bio Must have
      • Tags
      • Options:
      • Links Images Video
    • 11. By Adam Pash , 6:00 PM on Mon Jan 19 2009, 5,704 views Read More: Jobs , Job search , Career , Recession , Money , Work , in brief
    • 12.
      • Blog Directories - Directories which you can submit your blog to.
      • Ping your blog - Places where you can ping your blog!
      • RSS Feed Directories - Directories where you can submit your RSS feed.
      • Blog Communities - Blog communties like MyBlogLog are a great way to meet fellow bloggers and make good contacts.
      • Social Media - Web 2.0 promoters use social media sites frequently to market their blogs.
      • CSS Galleries - Submit your blog to CSS Galleries for some cheap additional traffic.
      •  
    • 13.
      • Starting a blog can take as little as five minutes.
      • Building a truly effective blog that keeps people coming back again and again takes a lot more than five minutes; it takes time and dedication to develop a blog that keeps your audience coming back for more
    • 14.
      • What should I put in a blog?
      • How will anyone find me?
      • How can I add a subscription?
      • How can I add a newsletter?
      • How can I setup a forum
    • 15.
      • A bulletin board is an online discussion site. It's sometimes also called a 'board' or 'forums'. It may contain several categories, consisting of forums, threads and individual posts.
    • 16.
      • You blog because [ your reason here ] and FeedBurner can help you do that better.
      • Publicize your content and make it easy for people to subscribe.
      • Optimize distribution so that your content is properly formatted for all of the major directories and can be consumed by subscribers wherever they are.
      • Analyze your traffic to learn how many subscribers you have, where they're coming from and what they like best.
      • Make Moneyitize by participating in the FeedBurner Ad Network . Why not reward yourself for your effort?
    • 17. What is RSS? RSS stands for Really Simple Syndication. By using RSS you can see when new internet content has been added.
    • 18. http://ca.video.yahoo.com/watch/3954397/10http://ca.video.yahoo.com/watch/3954397/10733492733492

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