Why Demographics Matter in Email
What You Will Learn <ul>Why you should consider demographics when creating emails How to find your audience's demographics...
Why  Change  Your Emails? <ul>Build Relationships Create more engaged subscribers Improve deliverability </ul>
Your Goal <ul>Cater to your audience's demographics as much as possible, while avoiding turning others off.  </ul>
 
Meet the Subscribers <ul>Amanda: 20, Philadelphia, female <ul>Nick: 36, San Francisco, male <ul><ul><li>Justin: 67, New Yo...
How Age Influences Email <ul>Wording References Font Size: 14pt+ Helvetica   </ul>
Example: Game Stop
Web Forms
 
 
 
 
Why Location Matters <ul>Events at your place of business Local interest Shipping </ul>
Example: Adventure Aquarium
Data Based on IP
Gender: Research from PEW <ul>Men tend to look for straightforward information Women tend to look for connections to their...
Example: Food Network
Example: Food Network
Analytics
Questions and Discussion
Upcoming SlideShare
Loading in...5
×

Why Demographics Matter in Email

344

Published on

Crystal Gouldey's talk on why you should consider your audience's demographics when creating your emails.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
344
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Why Demographics Matter in Email

  1. 1. Why Demographics Matter in Email
  2. 2. What You Will Learn <ul>Why you should consider demographics when creating emails How to find your audience's demographics How to send emails to a specific group </ul>
  3. 3. Why Change Your Emails? <ul>Build Relationships Create more engaged subscribers Improve deliverability </ul>
  4. 4. Your Goal <ul>Cater to your audience's demographics as much as possible, while avoiding turning others off. </ul>
  5. 6. Meet the Subscribers <ul>Amanda: 20, Philadelphia, female <ul>Nick: 36, San Francisco, male <ul><ul><li>Justin: 67, New York, male </li></ul></ul></ul></ul>
  6. 7. How Age Influences Email <ul>Wording References Font Size: 14pt+ Helvetica </ul>
  7. 8. Example: Game Stop
  8. 9. Web Forms
  9. 14. Why Location Matters <ul>Events at your place of business Local interest Shipping </ul>
  10. 15. Example: Adventure Aquarium
  11. 16. Data Based on IP
  12. 17. Gender: Research from PEW <ul>Men tend to look for straightforward information Women tend to look for connections to their personal life </ul>
  13. 18. Example: Food Network
  14. 19. Example: Food Network
  15. 20. Analytics
  16. 21. Questions and Discussion
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×