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Why Demographics Matter in Email
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Why Demographics Matter in Email

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Crystal Gouldey's talk on why you should consider your audience's demographics when creating your emails.

Crystal Gouldey's talk on why you should consider your audience's demographics when creating your emails.

Published in: Technology, Business

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Transcript

  • 1. Why Demographics Matter in Email
  • 2. What You Will Learn
      Why you should consider demographics when creating emails How to find your audience's demographics How to send emails to a specific group
  • 3. Why Change Your Emails?
      Build Relationships Create more engaged subscribers Improve deliverability
  • 4. Your Goal
      Cater to your audience's demographics as much as possible, while avoiding turning others off.
  • 5.  
  • 6. Meet the Subscribers
      Amanda: 20, Philadelphia, female
        Nick: 36, San Francisco, male
          • Justin: 67, New York, male
  • 7. How Age Influences Email
      Wording References Font Size: 14pt+ Helvetica
  • 8. Example: Game Stop
  • 9. Web Forms
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14. Why Location Matters
      Events at your place of business Local interest Shipping
  • 15. Example: Adventure Aquarium
  • 16. Data Based on IP
  • 17. Gender: Research from PEW
      Men tend to look for straightforward information Women tend to look for connections to their personal life
  • 18. Example: Food Network
  • 19. Example: Food Network
  • 20. Analytics
  • 21. Questions and Discussion