How to Write Compelling Subject Lines
Amanda
Subject Lines:  The Key to Getting Subscribers to Open
Step 1.  Getting Your Mentality Right
Step 1.  Getting Your Mentality Right   Step 2.  Sitting Down to Write
Subject Lines:  Gateway to Your Messages Step 1: Getting Your Mentality Right
Step 1: Getting Your Mentality Right The Job of Your Subject Line
Step 1: Getting Your Mentality Right How Much Difference  Does It Make? It's what's inside that counts, but for those sitt...
Step 1: Getting Your Mentality Right How Much Difference  Does It Make? Get them over the fence and into your field
Strategies Step 2: Sitting Down to Write 6
Write Your Headline First Step 2: Sitting Down to Write Strategy #1 “ You have the benefit of expressly fulfilling the com...
Choose Evocative Words Step 2: Sitting Down to Write Strategy #2 Certain words can turn dry topics – like writing, persona...
Romantic & Heroic Words Step 2: Sitting Down to Write Strategy #2 secret  king, queen, princess, prince  temptation, forbi...
Power Words Step 2: Sitting Down to Write Strategy #2 For Energy http://www.tripwiremagazine.com/2011/02/power-words-and-t...
Your Site Keywords Step 2: Sitting Down to Write Strategy #2
Focus on What  You're REALLY Delivering Step 2: Sitting Down to Write Strategy #3 What do you get when you get a pizza?
The TRUE Ingredients of Pizza Step 2: Sitting Down to Write Strategy #3 Does your email deliver any of these?
Email Mad-Libs Using a Subject Line Template Step 2: Sitting Down to Write Strategy #4 Jon Morrow's  Headline Hacks Copybl...
Online Testing Yahoo's Email Visualization Tool Step 2: Sitting Down to Write Strategy #5 visualize.yahoo.com
Online Testing Perry Marshall's Readability Tool  Step 2: Sitting Down to Write Strategy #5 Write for a middle  school aud...
Split Testing Step 2: Sitting Down to Write Strategy #6 vs
To Set One Up... Step 2: Sitting Down to Write Strategy #6 1. Minimum # of subscribers: 100 2. Use AWeber's Broadcast Edit...
What to Test Step 2: Sitting Down to Write Strategy #6 Length Personalization Appearance Placement of Company Name Is It T...
In Summary 1. Adjusting Your Mentality
In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens
In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-...
In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-...
In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-...
In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-...
In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-...
In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-...
In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-...
A Little Guessing Game Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid Crystal, Don't Kill the Romance: 7 Ema...
Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid Crystal, Don't Kill the Romance: 7 Email Marketing Buzzkills ...
Let's Play Again “ It’s FREE. All the tiny houses on our site and more” “ It features all the houses on our website plus m...
“ It’s FREE. All the tiny houses on our site and more” “ It features all the houses on our website plus more…” vs +26% X
And One More Time “ Is There a Flaw in 99% of Blogs? ” ““ Is This the Future of Pro Blogging?”” vs Which one won? Viperchill
“ Is There a Flaw in 99% of Blogs?” “ Is This the Future of Pro Blogging?” vs +7.7% X
Resources Copyblogger's Headline Series http://www.copyblogger.com/magnetic-headlines/ Jon Morrow's Headline Hacks http://...
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How To Write Compelling Subject Lines

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How can you craft compelling email subject lines that increase your open rates? Presentation given by Amanda Gagnon on February 28, 2012 at the Greater Philly Email Marketers Meetup: http://www.meetup.com/Greater-Philly-Email-Marketers/

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How To Write Compelling Subject Lines

  1. 1. How to Write Compelling Subject Lines
  2. 2. Amanda
  3. 3. Subject Lines: The Key to Getting Subscribers to Open
  4. 4. Step 1. Getting Your Mentality Right
  5. 5. Step 1. Getting Your Mentality Right Step 2. Sitting Down to Write
  6. 6. Subject Lines: Gateway to Your Messages Step 1: Getting Your Mentality Right
  7. 7. Step 1: Getting Your Mentality Right The Job of Your Subject Line
  8. 8. Step 1: Getting Your Mentality Right How Much Difference Does It Make? It's what's inside that counts, but for those sitting on the fence...
  9. 9. Step 1: Getting Your Mentality Right How Much Difference Does It Make? Get them over the fence and into your field
  10. 10. Strategies Step 2: Sitting Down to Write 6
  11. 11. Write Your Headline First Step 2: Sitting Down to Write Strategy #1 “ You have the benefit of expressly fulfilling the compelling promise you made with the headline, which ultimately helps to keep your content crisp and well-structured.” - Copyblogger’s Brian Clark
  12. 12. Choose Evocative Words Step 2: Sitting Down to Write Strategy #2 Certain words can turn dry topics – like writing, personal finance, small business and marketing – into something that makes you feel a frisson of excitement. - Ali Luke, Aliventures
  13. 13. Romantic & Heroic Words Step 2: Sitting Down to Write Strategy #2 secret king, queen, princess, prince temptation, forbidden cloud, moon, stars heaven, paradise magical, enchanted, bewitched battle, fight dragon enemy, nemesis quest treasure war copyblogger.com
  14. 14. Power Words Step 2: Sitting Down to Write Strategy #2 For Energy http://www.tripwiremagazine.com/2011/02/power-words-and-templates-for-writing-killer-headlines.html For Lists For Mystery top 10 ultimate reasons only underground top secret classified confidential stunning boost hilarious savvy
  15. 15. Your Site Keywords Step 2: Sitting Down to Write Strategy #2
  16. 16. Focus on What You're REALLY Delivering Step 2: Sitting Down to Write Strategy #3 What do you get when you get a pizza?
  17. 17. The TRUE Ingredients of Pizza Step 2: Sitting Down to Write Strategy #3 Does your email deliver any of these?
  18. 18. Email Mad-Libs Using a Subject Line Template Step 2: Sitting Down to Write Strategy #4 Jon Morrow's Headline Hacks Copyblogger's Magnetic Headlines Series Chad White's Subjectivity Scanner Ex: Can't Keep Up? 11 Ways to Simplify Your {BLANK}
  19. 19. Online Testing Yahoo's Email Visualization Tool Step 2: Sitting Down to Write Strategy #5 visualize.yahoo.com
  20. 20. Online Testing Perry Marshall's Readability Tool Step 2: Sitting Down to Write Strategy #5 Write for a middle school audience http://www.perrymarshall.com/grade/
  21. 21. Split Testing Step 2: Sitting Down to Write Strategy #6 vs
  22. 22. To Set One Up... Step 2: Sitting Down to Write Strategy #6 1. Minimum # of subscribers: 100 2. Use AWeber's Broadcast Editor 3. Visual Website Optimizer's Significance Calculator
  23. 23. What to Test Step 2: Sitting Down to Write Strategy #6 Length Personalization Appearance Placement of Company Name Is It Time for New Contacts? “ Brown Eyed Girl” Could Be About YOU – Get the Contacts! Jared, Is It Time for New Contacts? READY FOR NEW CONTACTS???? Brown Contacts Now Available Ready for New Contacts? Foureyes, Inc: New Contacts Just Arrived! New Contacts Just Arrived!
  24. 24. In Summary 1. Adjusting Your Mentality
  25. 25. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens
  26. 26. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters
  27. 27. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first
  28. 28. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first - choose your words strategically
  29. 29. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first - choose your words strategically - focus on what you're really delivering
  30. 30. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first - choose your words strategically - focus on what you're really delivering - use a subject line template
  31. 31. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first - choose your words strategically - focus on what you're really delivering - use a subject line template - test with online tools
  32. 32. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first - choose your words strategically - focus on what you're really delivering - use a subject line template - test with online tools - run a split test for best results
  33. 33. A Little Guessing Game Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid Crystal, Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid vs Which one won? AWeber Blog
  34. 34. Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid Crystal, Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid vs +26% X
  35. 35. Let's Play Again “ It’s FREE. All the tiny houses on our site and more” “ It features all the houses on our website plus more…” vs Which one won? Tumbleweed Tiny Houses
  36. 36. “ It’s FREE. All the tiny houses on our site and more” “ It features all the houses on our website plus more…” vs +26% X
  37. 37. And One More Time “ Is There a Flaw in 99% of Blogs? ” ““ Is This the Future of Pro Blogging?”” vs Which one won? Viperchill
  38. 38. “ Is There a Flaw in 99% of Blogs?” “ Is This the Future of Pro Blogging?” vs +7.7% X
  39. 39. Resources Copyblogger's Headline Series http://www.copyblogger.com/magnetic-headlines/ Jon Morrow's Headline Hacks http://headlinehacks.com/ and http://headlinehacks.com/watch-aweber-replay/ Triple Wire Magazine's Power Words http://www.tripwiremagazine.com/2011/02/power-words-and-templates-for-writing-killer-headlines.html The AWeber Blog http://www.aweber.com/blog/email-marketing/twitterize-your-email-subject-lines.htm http://www.aweber.com/faq/questions/122/ (how to set up a split test) Visual Website Optimizer's Significance Calculator http://visualwebsiteoptimizer.com/split-testing-blog/ab-testing-significance-calculator-spreadsheet-in-excel/ Which Test Won http://whichtestwon.com/

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