Smart Email Marketing   Engage Your Customers and      Grow Your Business            Justin Premick        justinp@aweber....
At 8:00,You’ll Know:• The top 2 ways to stop losing  potential email subscribers• How to create emails that “warm up”  sub...
Building Your Email List   Let’s look at some examples
Lesson: Make It Easy to    Find Your Form
Lesson: Give People aReason To Subscribe• WIIFM? Make a COMPELLING offer• Subscribing is NEVER “free”
Build Your List Faster:     Action Steps• Figure out what your audience wants• Build a compelling offer into your  opt-in ...
How to Retain Subscribers     Roll Out The Welcome Mat
76%
Welcome Emails are the GLUE that bondsyou to your subscribers
Your Welcome Emails Can...  • Set expectations  • Thank people for subscribing  • Drive traffic back to your site  • Increa...
What Can You Put in a Welcome Stream?• FAQs• Ebook Chapters• Videos / Podcasts• Customer Stories / Testimonials
Create a Welcome Stream: Action Steps• Create your welcome message• Develop at least one message to  follow up after it• T...
Increasing Lifetime Value How to bring back customers and get        them to spend more
Customers andProspects are Different!    Don’t treat them the same
How To Increase LTV• Sell More Units• Higher-Priced Products• Renewals/Replenishments• Get Customer Referrals
1. Improve theCustomer Experience
2. Teach Them
3. Help Them Share   the Goodness
Show Off NewFeatures & Products
Important! Your Emails   Should Only Sell     One Thing...
Increase LTV:        Action Steps• Identify the goal(s) of your customer  emails• Create one email - then get feedback• Se...
Thank You!     Get the Slides:slideshare.net/aweberincQuestions? Find Me Here      justinp@aweber.com         @justinpremick
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
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Smart Email Marketing: Engage Your Customers and Grow Your Business

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What does it mean to market with email?

To some, it simply means slapping a form on a website and sending out the occasional newsletter. But to the savvy small business marketer, it means creating a valuable incentive for subscribing, respecting the subscriber's time and attention, and using email to increase the lifetime value (LTV) of a subscriber.

For more email marketing tips, visit http://www.aweber.com/blog/

Published in: Business, Technology
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  • Smart Email Marketing: Engage Your Customers and Grow Your Business

    1. 1. Smart Email Marketing Engage Your Customers and Grow Your Business Justin Premick justinp@aweber.com @justinpremick http://aweber.com
    2. 2. At 8:00,You’ll Know:• The top 2 ways to stop losing potential email subscribers• How to create emails that “warm up” subscribers automatically• 3 ways your emails can increase Lifetime Customer Value (LTV)
    3. 3. Building Your Email List Let’s look at some examples
    4. 4. Lesson: Make It Easy to Find Your Form
    5. 5. Lesson: Give People aReason To Subscribe• WIIFM? Make a COMPELLING offer• Subscribing is NEVER “free”
    6. 6. Build Your List Faster: Action Steps• Figure out what your audience wants• Build a compelling offer into your opt-in forms• Get the forms everywhere
    7. 7. How to Retain Subscribers Roll Out The Welcome Mat
    8. 8. 76%
    9. 9. Welcome Emails are the GLUE that bondsyou to your subscribers
    10. 10. Your Welcome Emails Can... • Set expectations • Thank people for subscribing • Drive traffic back to your site • Increase Twitter/Facebook follows • Make a special offer • Solicit feedback
    11. 11. What Can You Put in a Welcome Stream?• FAQs• Ebook Chapters• Videos / Podcasts• Customer Stories / Testimonials
    12. 12. Create a Welcome Stream: Action Steps• Create your welcome message• Develop at least one message to follow up after it• Track response and adjust/add messages as needed
    13. 13. Increasing Lifetime Value How to bring back customers and get them to spend more
    14. 14. Customers andProspects are Different! Don’t treat them the same
    15. 15. How To Increase LTV• Sell More Units• Higher-Priced Products• Renewals/Replenishments• Get Customer Referrals
    16. 16. 1. Improve theCustomer Experience
    17. 17. 2. Teach Them
    18. 18. 3. Help Them Share the Goodness
    19. 19. Show Off NewFeatures & Products
    20. 20. Important! Your Emails Should Only Sell One Thing...
    21. 21. Increase LTV: Action Steps• Identify the goal(s) of your customer emails• Create one email - then get feedback• Send it out and track response (then wash, rinse, and repeat)
    22. 22. Thank You! Get the Slides:slideshare.net/aweberincQuestions? Find Me Here justinp@aweber.com @justinpremick

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