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Real-World Email Marketing: Simple, Hassle-Free Tactics That Will Grow Your Business
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Real-World Email Marketing: Simple, Hassle-Free Tactics That Will Grow Your Business

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How "real world" small businesses - with limited time and resources - create profitable customer relationships? …

How "real world" small businesses - with limited time and resources - create profitable customer relationships?

Email offers many opportunities. This presentation details a few of those and gives you examples that you can apply to your own email marketing campaigns.

For more email marketing tips, subscribe to the AWeber blog at http://aweber.com/blog/

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Transcript

  • 1. Real-World Email MarketingSimple, hassle-free tactics that will grow your business Justin Premick justinp@aweber.com @justinpremick aweber.com
  • 2. Today, You’ll Learn: •2 keys to building your list online •6 places to build your list offline •How to build profitable customer relationships by email - automatically •4 easy ways to combine email with social media & grow your business aweber.com
  • 3. Building Your List Online Let’s look at some examples aweber.com
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  • 9. To Build Your List Online,Give People: •A chance to subscribe •A reason to do so aweber.com
  • 10. Building Your List OfflineLow-Tech and High-Tech Can Both Work aweber.com
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  • 16. Other Offline Opportunities: •Phone calls •Client meetings •Packaging inserts •Receipts •Conferences & trade shows aweber.com
  • 17. To Build Your List Offline: •Build signup into your processes •Offer an incentive •Get permission! aweber.com
  • 18. How to Build ProfitableEmail Relationshipsfrom Day 1It’s easier than you think aweber.com
  • 19. 24% aweber.com
  • 20. Why Send Welcome Emails? •Set expectations •Drive traffic to your site or store •Make more sales •Build relationships aweber.com
  • 21. Response Is Highest at the Beginning aweber.com
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  • 27. What Can You Put In aWelcome Stream? •FAQs •Your contact info and hours •Customer stories & testimonials •What makes your business special? aweber.com
  • 28. Email + Social MediaHow to tie them together sensiblyand effectively aweber.com
  • 29. Why Combine Email with Social? aweber.com
  • 30. 42% aweber.com
  • 31. 42% of social userscheck email 4+ times per day Source: Merkle aweber.com
  • 32. Why Combine Emailwith Social? •Grow your audience •Get more links & social shares •Cultivate your fan base •Make more sales aweber.com
  • 33. 4 Ways to Combine Email + Social aweber.com
  • 34. 1. Ask email subscribers to follow you aweber.com
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  • 36. 2. Ask subscribers to share your email aweber.com
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  • 38. 3. Share your emailswith followers yourself aweber.com
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  • 41. 4. Build your email list via your social pages aweber.com
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  • 43. One Last Thing... aweber.com
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  • 45. Thank You! Get the Slides:slideshare.net/aweberincQuestions? Find Me Here justinp@aweber.com @justinpremick aweber.com