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Real-World Email Marketing: Simple, Hassle-Free Tactics That Will Grow Your Business

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AWeber
AWeber

How "real world" small businesses - with limited time and resources - create profitable customer relationships? Email offers many opportunities. This presentation details a few of those and gives you examples that you can apply to your own email marketing campaigns. For more email marketing tips, subscribe to the AWeber blog at http://aweber.com/blog/

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Real-World Email Marketing Simple, hassle-free tactics that will grow your business Justin Premick justinp@aweber.com @justinpremick aweber.com
Today, You’ll Learn: •2 keys to building your list online •6 places to build your list offline •How to build profitable customer relationships by email - automatically •4 easy ways to combine email with social media & grow your business aweber.com
Building Your List Online Let’s look at some examples aweber.com
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To Build Your List Online, Give People: •A chance to subscribe •A reason to do so aweber.com
Building Your List Offline Low-Tech and High-Tech Can Both Work aweber.com
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Other Offline Opportunities: •Phone calls •Client meetings •Packaging inserts •Receipts •Conferences & trade shows aweber.com
To Build Your List Offline: •Build signup into your processes •Offer an incentive •Get permission! aweber.com
How to Build Profitable Email Relationships from Day 1 It’s easier than you think aweber.com
24% aweber.com
Why Send Welcome Emails? •Set expectations •Drive traffic to your site or store •Make more sales •Build relationships aweber.com
Response Is Highest at the Beginning aweber.com
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What Can You Put In a Welcome Stream? •FAQs •Your contact info and hours •Customer stories & testimonials •What makes your business special? aweber.com
Email + Social Media How to tie them together sensibly and effectively aweber.com
Why Combine Email with Social? aweber.com
42% aweber.com
42% of social users check email 4+ times per day Source: Merkle aweber.com
Why Combine Email with Social? •Grow your audience •Get more links & social shares •Cultivate your fan base •Make more sales aweber.com
4 Ways to Combine Email + Social aweber.com
1. Ask email subscribers to follow you aweber.com
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2. Ask subscribers to share your email aweber.com
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3. Share your emails with followers yourself aweber.com
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4. Build your email list via your social pages aweber.com
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One Last Thing... aweber.com
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Thank You! Get the Slides: slideshare.net/aweberinc Questions? Find Me Here justinp@aweber.com @justinpremick aweber.com

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Real-World Email Marketing: Simple, Hassle-Free Tactics That Will Grow Your Business

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