Marketing Your Small Business With Webinars

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Are you looking for a way to show off a new product, tell customers how they can use your service, or give prospects an online tour of your business? …

Are you looking for a way to show off a new product, tell customers how they can use your service, or give prospects an online tour of your business?

Webinars are a great vehicle to help you get the word out to a large audience without having to rent out a lecture hall and count on your attendees to show up in person. And, you don't have to be a professional speaker to run a great webinar – you just need to keep a few points in mind to deliver an outstanding session.

This presentation was given by Jay Moore at the Greater Philly Email Marketers Meetup on August 15, 2012.

http://www.meetup.com/Greater-Philly-Email-Marketers/events/73891672/

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Transcript

  • 1. Steps For Creating And Marketing With Niche Networks:Pinterest, Instagram and Turntable.FMHosting Your Own Webinars
  • 2. Before We BeginSlides will be emailed to youQ&A session after the presentation
  • 3. What & Why & WhatWebinarShort for Web-based seminar, apresentation, lecture, workshop orseminar that is transmitted over the Web. - http://www.webopedia.com/
  • 4. What & Why & What Why run a webinar?Demo a product/serviceInform people about how your biz helpsthemInteractivity – surveys + Q&AFunnels Have you run a webinar? Why?
  • 5. What & Why & What What am I getting out of this presentation?How to set up a webinar (outline, contentideas)What equipment to chooseHow to get more out of your attendeesafter the webinar
  • 6. Creating Your Own WebinarBefore – Outline &PrepDuring – Tips &TechniquesAfter – Follow up & beyond
  • 7. Before: SetupContentSlidesOutline/PracticeLengthEquipmentRegistration
  • 8. Before: ContentDemonstrate your productRepurpose contentExamples include..
  • 9. Zenfolio – Photographer site helping set upportfolios and sell printsWebinar topicsBasic overview of the service (how itbenefits the customerTips for using Zenfolio to sell your printsand photographsAdvanced customization of your portfolio http://www.zenfolio.com/zf/w ebinars.aspx
  • 10. BetterBeerScores – site dedicated toteaching homebrewing techniquesWebinar topicsIntro to homebrewingBrewing specific types of beersSeasonal webinar re: seasonal beers http://www.betterbeerscores.co m/catalog/homebrewing/introduc tion-to-homebrewing/
  • 11. Before: SlidesAn outline for the viewer and youShort, to the pointBIG FONT (28-36px)Images and demonstration
  • 12. Before: Outline/PracticeShould I use a script?Sound naturalDry run in front of others/feedbackand tweak
  • 13. Have you ever attended a webinar, Marketing With Niche Networks: Pinterest, Instagram andmiddle of it? then ditched in the Turntable.FM
  • 14. Before: LengthUnder an hour (45-50 mins max)Shorter is usually betterRemember to leave time forquestions
  • 15. Before: EquipmentMic
  • 16. Audio-Techina – Blue Mic - SnowballUSB Mic - $99.99- $12.95 - USB plug n play- USB plug n playhttp://www.audio-technica.com/cms/wired_mics/b337c4e07fd56778/index.html http://www.bluemic.com/snowball/
  • 17. Before: EquipmentMicWebinar software (platform)
  • 18. AnyMeetingPros - Free (up to 200 attendees), text chat forQ&ACons – Ad supported (will show up in webinar) http://www.anymeeting.com/
  • 19. GoToMeeting (GoToWebinar)Pros – Large audience size (100 attendees),stat tracking, text chat for Q&ACons – Cost = $99/month http://www.gotomeeting.com/fec/
  • 20. Before: EquipmentMicWebinar software (platform)Webcam?
  • 21. Before: RegistrationWebsite/email list promotionExpectations (topics covered, length,beginner vs. advanced)Notify subscribers at least 2x – 24hours and 1 hour prior
  • 22. During The WebinarEven pacing, take breaths – talk likeyou normally wouldWater or other refreshing beverageQ&A – best for after the webinar, notduring
  • 23. During The WebinarInteractivity – Surveys, PollsMultiple presenters? Some Q&A canbe held during the webinar
  • 24. After: Post WebinarSurvey - feedbackEmail recording (recommendyou record before the actual event)Set up a funnel
  • 25. After: Email FunnelsA series of emails including therecording and other educationalmaterialsCall-to-action encouraging people tobuy/sign up
  • 26. After: Funnel Example1st Email – recording, contact info2nd Email – additional material, call-to-actions3rd Email – schedule of futurewebinars, calls-to-action
  • 27. Webinar Checklist✔ Get content together✔ Choose a webinar platform✔ Get equipment✔ Set up funnels✔ Set up registration✔ Run your webinar and get registrants into those funnels
  • 28. Important LinksMicshttp://www.audio-technica.com/cms/wired_mics/b337c4e07fd56778/index.htmlhttp://www.bluemic.com/snowball/Platformshttp://www.anymeeting.com/http://www.gotomeeting.com/fec/
  • 29. Important LinksWebinar exampleshttp://www.zenfolio.com/zf/webinars.aspxhttp://www.betterbeerscores.com/catalog/homebrewing/introduction-to-homebrewing/
  • 30. Marketing With Niche Networks: Questions?Pinterest, Instagram and Turntable.FM