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Get More Email Subscribers

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Do you have a blog? Want more email subscribers? ...

Do you have a blog? Want more email subscribers?

This presentation by @justinpremick for #FinCon12 discusses how to:

* Turn your 2 most popular pages into subscriber magnets

* Make your opt-in forms convert

* Get more subscribers through 3 more key places on your blog

More in: Business , Technology
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Transcript

  • 1. Get MoreEmail Subscribers Justin Premick justinp@aweber.com @justinpremick http://aweber.com
  • 2. At 9:15,You’ll Know:• 2 things your forms must do to make people join your list• How to turn your 2 most popular pages into subscriber magnets• 3 more places on your blog to build your list
  • 3. Normal Blog• Header: title, picture• Navigational tabs: about, contact, topics• Main column: posts• Sidebar: related posts, social media links, search bar
  • 4. Normal BlogSucks at building an email list!
  • 5. Normal Blog• Links for RSS, Twitter, Facebook, LinkedIn, Google+ (really?), Pinterest (come on...)• But no email opt-in form -- or it’s buried somewhere• Doesn’t get anyone excited about subscribing
  • 6. To Get People To Opt In,Your Forms Must... • Make a COMPELLING offer • Put the subscriber at easeMost Forms FAIL TO DO THIS!
  • 7. How To Get MoreSubscribers From Your2 Most Popular Pages
  • 8. Your Homepage• It’s not just about the sidebar form• Creatively place inline forms• Test lightbox/hover forms
  • 9. “Greeter” Forms• First-time visitors don’t usually return• Don’t be shy about asking for the opt-in
  • 10. Your About PageOne of your most visited pagesWhy not build your list from it?
  • 11. 3 More Places to Build Your Email List
  • 12. #1: Sidebar• Appears on every page• Easy to add via WordPress widgets• Higher = more visible = more opt-ins• Keep it simple. Why should I subscribe?
  • 13. #2: End of Posts“Like what you just read? There’s more great stuff where that came from...”
  • 14. #3: Comment FormCommenters are extra engaged than non- commenters.Make it easy for them to join your list and come back later.
  • 15. WIIFM?
  • 16. Thank You! Get the Slides:slideshare.net/aweberincQuestions? Find Me Here justinp@aweber.com @justinpremick