Efficient Marketing: The Tools You Need and How to Use Them

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When faced with the various challenges and needs of running a business, sometimes marketing takes low priority. Many folks aren't sure how to get started, or become overwhelmed with the various components of marketing a business.

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Efficient Marketing: The Tools You Need and How to Use Them

  1. 1. Enter to win athttp://www.aweber.com/blog/summergames2012
  2. 2. Marketing Your Small Business With WebinarsAugust 15 at 7 p.m.Getting Started With AWeber: Tools & Tips to Set UpYour AccountAugust 4 from 10 a.m. to 12 a.m.
  3. 3. Efficient Marketing The Tools You Need and How to Use Them
  4. 4. Cocoa & Shea
  5. 5. The Context: Content MarketingCompanies that blog receive 55% more traffic than companies that dont. - Hubspot, June 2012
  6. 6. The Inefficient Approach
  7. 7. The Inefficient Approach- Broken promises- Fewer sales- Out of sight, out of mind
  8. 8. The Efficient Approach92% of brands that blog more than daily make sales from their content vs 43% of brands that blog less than monthly - Hubspot, February 2012
  9. 9. 3 Steps to Efficient Marketing1. Planning your schedule
  10. 10. 3 Steps to Efficient Marketing1. Planning your schedule2. Finding and creating content
  11. 11. 3 Steps to Efficient Marketing1. Planning your schedule2. Finding and creating content3. Streamlining your process
  12. 12. P lan n i n g Yo u rS c h e d u le
  13. 13. Carving Out Time
  14. 14. Editorial Calendar “An editorial calendar encourages blogging as a habit, wards off writer’s block, and ensures that you never miss another deadline. It’s a small, subtle thing, but you’ll be surprised at the difference it makes in your mindset.” - Justin Evans & Zack Grossbart
  15. 15. Google Calendar google.com/calendar
  16. 16. Google Docs Spreadsheet docs.google.com/spreadsheet
  17. 17. P lan n i n g Yo u r S c h e d u le - Google Calendar - Google Docs Spreadsheet
  18. 18. F in d in gan d C re ati n g C o n te n t
  19. 19. Ready-to-Go Content Guest authors - trade posts to reach each others audiences Round-up articles - repurposing your own content Curated content - researching and recommending
  20. 20. Curated Content:an example
  21. 21. Finding Content To Share RSS readersGoogle ReaderBloglinesLazyfeed reader.google.com
  22. 22. Tools to Collect & Curate Content Pocket (Read It Later)1. 2. getpocket.com
  23. 23. Tools to Collect & Curate Content Pinterest (virtual, sharable bulletin boards)1. 2. pinterest.com
  24. 24. HootSuite hootsuite.com
  25. 25. CrowdBoosterYour virtual social media consultant http://crowdbooster.com/
  26. 26. CrowdBooster R ate s p o s ts R e c o m m e n d s to p i c sD i s p lays re m i n d e rs
  27. 27. Email Autoresponders
  28. 28. Autorespondersan example
  29. 29. Blog Broadcasts (RSS to email)
  30. 30. Blog Broadcastsan example
  31. 31. Email Templates
  32. 32. Drag-and-Drop Editor
  33. 33. F i n d i n g & C re ati n g C o n te n tRSS Reader AutorespondersPocket Blog BroadcastsPinterest Email TemplatesHooteSuite Drag-and-Drop Message EditorCCrowdBooster
  34. 34. S tre am li n i n g Yo u r P ro c e s s
  35. 35. Rescue Time(reports on time spent) rescuetime.com
  36. 36. Harvest(time tracking & invoicing) getharvest.com
  37. 37. S tre am li n i n g Yo u r P ro c e s s - Rescue Time - Harvest
  38. 38. “I knew I could control one thing, andthat is my time and my hours and my effort and my efficiency.” - Ryan Seacrest
  39. 39. Marketing Your Small Business With WebinarsAugust 15 at 7 p.m.Getting Started With AWeber: Tools & Tips to Set UpYour AccountAugust 4 from 10 a.m. to 12 a.m.

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