30 Ideas in 30 Minutes: Top Holiday Marketing Ideas You Can Steal For 2012

959 views
682 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
959
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • 30 Ideas in 30 Minutes: Top Holiday Marketing Ideas You Can Steal For 2012

    1. 1. 30 IDEAS IN 30 MINUTESTop holiday marketing ideasyou can steal for 2012 aweber.com
    2. 2. “ Why am I sending marketing emails during the holidays? ” aweber.com
    3. 3. aweber.com
    4. 4. aweber.com
    5. 5. blackcoffee’s blood bags “To learn how to resuscitate your brand and receive a free copy of Heritage Branding, visit blackcoffee.com.” aweber.com
    6. 6. blackcoffee’s blood bags SITIVE B PO“To learn how to resuscitate your brand and receive a free copy of HeritageBranding, visit blackcoffee.com.” aweber.com
    7. 7. blackcoffee’s blood bags results: •10%+ response rate •mailing costs covered by the 3rd call aweber.com
    8. 8. •idea #1Surprise your readers. aweber.com
    9. 9. •idea #2 Create mood with color.gravity, intelligence gentle, soothing elegant, classyelegance, mystery practical, timeless overpoweringexcitement, danger restful, uplifting ambition, cheerbreezy, optimistic stable, genuine clean, safe aweber.com
    10. 10. frank, the talking fruitcake Walmart’s sharable holiday meme aweber.com
    11. 11. frank, the talking fruitcake Walmart’s sharable holiday meme aweber.com
    12. 12. •idea #3Personify something adorable or surprising aweber.com
    13. 13. •idea #3Personify something adorable or surprising•idea #4Make something just for sharing aweber.com
    14. 14. office max’s elf yourself Can you spot us? aweber.com
    15. 15. office max’s elf yourself Can you spot us? aweber.com
    16. 16. •idea #5Create something entertaining aweber.com
    17. 17. •idea #5Create something entertaining•idea #6 Make it interactive (it’s all about control) aweber.com
    18. 18. •idea #7Show your readers to themselves aweber.com
    19. 19. jj winery’s custom QRs“A small way to separate ourselves from a sea of competitiveSKUs.” aweber.com
    20. 20. •idea #8Special packaging for high-end items •for purchasing •for giving aweber.com
    21. 21. •idea #8 Special packaging for high-end items •for purchasing •for giving•idea #9Play around with QR codes aweber.com
    22. 22. •idea #8Special packaging for high-end items •for purchasing •for giving•idea #9Play around with QR codes•idea #10Customize, customize, customize aweber.com
    23. 23. southwest’s photo contest aweber.com
    24. 24. •idea #11Run a contest “One retailer launched a contest on Pinterest and promoted it in email. Audience growth shot up 200% during the campaign.” -Marketing Sherpa aweber.com
    25. 25. •idea #11 Run a contest “One retailer launched a contest on Pinterest and promoted it in email. Audience growth shot up 200% during the campaign.” -Marketing Sherpa•idea #12Have people market for you aweber.com
    26. 26. fingerhut’s free gift aweber.com
    27. 27. •idea #13Give a gift aweber.com
    28. 28. •idea #13 Give a gift•idea #14 Holiday-ize everything (design, products, etc) aweber.com
    29. 29. dark chocolatebakery’s deliveryoptions aweber.com
    30. 30. •idea #15Help with holiday problems aweber.com
    31. 31. •idea #15Help with holiday problems•idea #16Sales, discounts and coupons!! aweber.com
    32. 32. starbucks’ holidayevent aweber.com
    33. 33. •idea #17 Hold an event“The personal interaction with a targeteddemographic can build brand loyalty orgenerate new interest, adding to acustomer base and building business.”-Sara Hottman, Inc. Magazine aweber.com
    34. 34. metlife’s merry snowballgame aweber.com
    35. 35. •idea #18Create a gameGamification?•It’s an emerging business practice•Games pull people in and increaseengagement•Games teach us what motivates people aweber.com
    36. 36. lowe’s reader exclusive aweber.com
    37. 37. •idea #19 Provide subscriber or follower exclusives aweber.com
    38. 38. checking in at toys ‘r’ us aweber.com
    39. 39. • idea #20Utilize social check-ins aweber.com
    40. 40. guess the brand name aweber.com
    41. 41. •idea #21 Start a marketing tradition aweber.com
    42. 42. kohl’s black friday aweber.com
    43. 43. kohl’s black friday aweber.com
    44. 44. •idea #22Leverage pop culture aweber.com
    45. 45. ebay’s “give a toy” storewindow aweber.com
    46. 46. ebay’s “give a toy” storewindow aweber.com
    47. 47. •idea #23Help customers makeeasy decisions aweber.com
    48. 48. tide & omino blanco aweber.com
    49. 49. •idea #24Tell a relatable story aweber.com
    50. 50. •idea #24Tell a relatable story•idea #25Use strong holiday imagery aweber.com
    51. 51. anthropologie aweber.com
    52. 52. •idea #26Send a greeting that doesn’t sell aweber.com
    53. 53. geneva labs’x-mas carol torture aweber.com
    54. 54. geneva labs’x-mas carol torture aweber.com
    55. 55. •idea #27Reward your customers aweber.com
    56. 56. •idea #28Incorporate music Holiday music encourages customers to buy and spend more in stores. Maybe it will have the same effect in your campaign? source: latimes.com aweber.com
    57. 57. urban outfitters aweber.com
    58. 58. •idea #29Run a post-holiday promotion aweber.com
    59. 59. •idea #30Appeal to their wants aweber.com
    60. 60. ALWAYS REMEMBER... aweber.com
    61. 61. ALWAYS REMEMBER •Go light on the politics aweber.com
    62. 62. ALWAYS REMEMBER •Go light on the politics •Don’t over-mail aweber.com
    63. 63. ALWAYS REMEMBER •Go light on the politics •Don’t over-mail •Get emails done early aweber.com
    64. 64. ALWAYS REMEMBER •Go light on the politics •Don’t over-mail •Get emails done early •Make your readers smile aweber.com
    65. 65. holidayemailmarketing.com aweber.com

    ×