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Design in russia

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Transcript

  • 1. Why Russia needssupreme design council? Igor Voloshin
  • 2. Russian police logo of Ministry of home affairs
  • 3. emblem of road policearms of road police
  • 4. where is you child now?
  • 5. giving bribes? Corruption
  • 6. road-posts for road police
  • 7. Russian fire service
  • 8. Russian medical service Quick medical help
  • 9. Russian life of disabled people
  • 10. Inside Lift Outside
  • 11. Public transportation
  • 12. Russian territory branding full year Sochi
  • 13. Kaliningrad area Viksa Orsk 275
  • 14. Comzina str. Stepana Razina avanue A. Matrosova
  • 15. Togliatti Togliatti
  • 16. Perm First typeface, design for Russian town
  • 17. Bus stop.
  • 18. I love P
  • 19. I love P
  • 20. Kaluzhskaya area
  • 21. Smolensk 1150
  • 22. Moscow arms
  • 23. Schools
  • 24. Design concepts withrussian old-style graphics
  • 25. The Perm’s centre ofdesign development
  • 26. Government corporations
  • 27. Russian energy agency
  • 28. Russia design landscape
  • 29. SocietiesInternational Association | Union of designers
  • 30. Union of Russian designers they are creatingNational committee of design
  • 31. Russian union of branding companies
  • 32. Art-directors club. Russia
  • 33. Interactive communication agency
  • 34. Association of communication agencies
  • 35. Architectures Union of Russia
  • 36. Background• Strong vertical power system in Russia• Low level of initiatives on the places (mayors, governors, ministers)• Generally low knowledge among state workers in any design related topics
  • 37. Result• Weak, non-consistent, soviet, old, unreliable image of everything, that is connected to the government• Internal reforms are not seen by the citizens immediately, thus nobody sees a difference (disloyalty)• Russia is perceived as a low value source of raw-materials
  • 38. Ways of improvement• Include professional designers and creative people in the processes of state organization’s image creation• Increase the role of design, by giving power on government level• Create an Organization, that will be responsible for government brands
  • 39. A government organization, that will be responsible for image of the governmentorganizations and corporations and aimedat making the life of different social groups of people better, using design as a tool.
  • 40. Supreme Design Council ofRussian Federation
  • 41. Tasks• Manage design communication of government corporations and organizations (corporate style for transport companies)• Manage industrial design projects that include state workers (Police uniform)• Manage the process of branding Russian territories (Togliatti)
  • 42. Aims• Re-create strong image of a huge country piece by piece• Add value to the companies, that are to be sold shortly• Establish better image of state services (police, fire dept. etc.)