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  • 1. Attitude
  • 2. What is Attitude???
  • 3. Introduction
    • Attitude constitute an important psychological attribute of individuals which shape their behaviour.
    • Attitude is defined as the way a person feels about something- a person, a place, a commodity, a situation or an idea.
    • Attitude expresses an individual’s positive or negative feelings about some object.
    • Attitude describes an individual’s feelings, thoughts and predisposition to act towards some object in the environment.
  • 4. Nature Of Attitude
    • Attitudes refer to feelings and beliefs of individuals or groups of individuals.
    • Attitudes tend to result in behaviour or action.
    • All people, irrespective of their status or intelligence, hold attitudes.
  • 5. Factors To Determine Attitude
    • Experience
    • Education
    • Environment
    Triple E’s of Attitude
  • 6. Components Of Attitude
    • Cognitive or Informational Component
    • Affective or Emotional Component
    • Behavioural Component
  • 7. Three Types of People, Three Types of Attitudes
    • we focus on three broad categories of people and their attitudes :
    • Positive
    • Negative
    • Neutral
  • 8. The “Players” with Positive Attitudes
    • The following list describes some of the thoughts of a “player” with a positive attitude:
    • There is something good in every situation.
    • A problem is an opportunity to do something different.
    • Change is a sign of growth.
    • A mistake is a valuable step toward success.
    • I have control over my life.
  • 9. Contd…
    • The following list describes some of the feelings of a “player” with a positive attitude:
    • Happy
    • Confident
    • Satisfied
    • Optimistic
    • Loving
  • 10. The “Critics” with Negative Attitudes
    • The following list describes some of the thoughts of a “critic” with a negative attitude:
    • There is always something wrong.
    • Other people cause problems.
    • Change is a thorn in my side.
    • A mistake is a failure.
    • I have little or no control over my life.
  • 11. Contd…
    • The following list describes some of the feelings of a “critic” with a negative attitude:
    • Anger
    • Doubt
    • Frustration
    • Pessimism
    • Hate
  • 12. The “Spectators” with Neutral Attitudes
    • The following list describes some of the thoughts of a “spectator” with a neutral attitude:
    • The situation or the other person is unimportant.
    • Someone else will solve the problem.
    • Change is unnecessary.
    • The future will come and go with or without me.
    • I won’t even try to control my life.
  • 13. Contd…
    • The following list describes some of the feelings of a “spectator” with a neutral attitude:
    • Unemotional
    • Tired
    • Indifferent
    • Detached
  • 14. Functions Of Attitude
    • Value-Expressive Function:
      • Enable us to express who we are and what we believe in.
    • Knowledge Function:
      • Enable us to know the world.
    • Utilitarian Function:
      • Enable us to gain rewards and avoid punishment.
  • 15. Sources Of Attitude
    • Acquired from parents, teachers, and friends.
    • There are “genetic” predispositions.
    • Observations, attitudes that we imitate.
    • Attitudes are less stable than values
  • 16. Three Principles Of Attitude
    • General attitudes best predict general behaviors.
    • Specific attitudes best predict specific behaviors.
    • The less time that elapses between attitude measurement and behavior, the more consistent will be the relationship between them.
  • 17. The Different Origins of Attitudes Behaviour toward Attitude Object (e.g., playing with child of another Race)
    • Positive or Negative
    • Reinforcement
    • (+ive = parents approval
    • Ive = parents’
    • Disapproval)
    Positive or Negative Attitude Toward Attitude Object
  • 18. Attitudes And Beliefs
    • Attitudes are different from beliefs:
    • Attitudes are defined as a tendency to respond in a particular way whereas, beliefs are concerned with what is known about the world; they centres around on what “is” in reality.
  • 19. Finally!!!
    • “ The greatest discovery of my generation is that a human being can alter his life by changing his attitude”.
      • William James…
      • And so it is with you – you are in charge of your attitude.
  • 20. Bibliography
    • www. attitude
    • www. attitude
    • Attitude _(psychology)
    • Attitude s.ppt