Idevator presentation at An-Najah National University

About idevatorIdevator creates engaging andculturally relevant social gamesaimed at players in emergingmarkets such as Middle East andNorth Africa.

Online Social GamesOnline games that you can playwith friends.

Examples:

Social gaming network:Facebook.iOS Game Center....

Platforms:- Browser.- Desktop.- Smartphones.- Consoles.

Technologies:

Why Social games?Facebook has 901 millions MAU (monthlyactive users), and According toALLFacebook.com, 53 percent of theseusers play Facebook games.50 percent of Facebook’s MAU aremobile users.

Why Social games?- Marketing Cost.- Viral effect.

Why MENA?MENA region has growth rate of +34percent and more than 45 millionFacebook users.

Why MENA?‣ Low user acquisition cost.‣ High penetration/growth rate.‣ low competition.‣ High revenue comparing to global rates.

Why MENA?‣ The region average daily revenue per user is among the world’s highest. While it is about $0.06 in the United States and Europe, it is around $0.09 in the region.

Success Story in MENA?- #16 world-wide- 2M DAU

http://goo.gl/GwXlt

Gameable.net

Shooter Game

Shooter Game Featured in top 25 Adventure games on Saudi Arabia Apple AppStore

Job opportunity- Flash AS3 Developer- iOS Developer- Graphic Designer jobs@idevator.com

Why did we establishedidevator?

How did 3 young menchange the arab world?

Maktoob.com

280 employees[Amman, Dubai, Cairo, Riyadh, and Kuwait]

1998 - $5,0002000 - $2.5 M.2005 - $5.2 M.

in 2009 Maktoob hasbeen sold to Yahoo inc. $200 M.

yamsafer.me

Three young men have made it in Palestine.

They invested $12,000over 12 months.

a week ago, they got a fund of $1,000,000 in Ramallah, to scale overall MENA region

Startup?‣ Does not come with how-to manual‣ Many sleepless nights become routine‣ Many tears will be shed and many disappointments will be encountered‣ Things will often look hopeless‣ Never works out like you think

Why bother?1. JobSecurity2. Freedom3. Make More Money(entrepreneurs is 5x more than those traditionally employed)4. Discover your hidden potential

Why bother?5. A new and lasting career for you, your partners, your family.6. Learning a New Skill.7. A Life of Greater Impact.

Ayman Awartani ayman@idevator.com

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Idevator presentation at An-Najah National University

by Ayman Awartani on Sep 16, 2012

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